# Atlas Protocol

> Atlas Protocol is a blockchain application layer protocol.

- Canonical URL: https://iq.wiki/wiki/atlas-protocol
- Categories: Projects & Protocols
- Tags: DeFi, Infrastructure
- Created: 2022-07-27T22:34:25.143Z
- Last updated: 2022-09-19T17:14:56.958Z
- Source: IQ.wiki — the world's largest blockchain and crypto encyclopedia (https://iq.wiki)

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**Atlas Protocol** is a [blockchain](https://iq.wiki/wiki/blockchain) application layer protocol aiming to build infrastructure for on-chain interactive advertising and marketing. It operates on the [Nebulas blockchain](https://iq.wiki/wiki/nebulas) and has a total supply of 4 billion ATP.[\[1\]](#cite-id-v9xw01p2kkd)[\[2\]](#cite-id-624eahrwa9f)  
  
On the 7th of September 2022, Atlas announced that it will form a strategic partnership with Blockless, the first customizable execution layer for Web3, providing better web services for the [decentralized](https://iq.wiki/wiki/decentralized-application) future.[\[13\]](#cite-id-3a73hveyr8b)  
  
Atlas operates in Asia, North America, and Europe with plans to expand in other regions. It is one of the world’s largest application-specific integrated circuit (ASIC) companies.  
  
# Overview  
  
Headquartered in Singapore, Atlas is a global [blockchain](https://iq.wiki/wiki/blockchain) infrastructure-as-a-service group that drives the evolution of Web3. The company offers a broad range of value-added services including distributed high-performance computing, node infrastructure, networking, hardware, API support, and storage for the Web3 ecosystem. [\[3\]](#cite-id-s3quqjkxqo)[\[14\]](#cite-id-yv1dl1b3fwe)  
  
[Nebulas Labs](https://iq.wiki/wiki/nebulas) (Nebulabs) and xGoogler Blockchain Alliance (xGBA) together developed Atlas Protocol (ATP) to build a Blockchain local interactive marketing infrastructure thereby enabling the free flow of information on the chain and also discovering new ways of on-chain interactions.[\[6\]](#cite-id-ueowtn4ys7t)[\[15\]](#cite-id-kpqwe0oo1dn)  
  
# Tech  
  
Atlas Protocol uses a [Blockchain](https://iq.wiki/wiki/blockchain) native media for value ranking and circulation via advertising. ATP work is to connect advertisers, publishers (e.g, DApps), and [blockchain](https://iq.wiki/wiki/blockchain) users with on-chain interactions via Atlas Ads.  
  
Atlas Protocol components include:  
  
* Transaction Interactive Element (TIE): Interactive elements build on top of Blockchain transactions. For users who are interacting with different parties besides mere transactions.[\[10\]](#cite-id-bkyb5tm43n)  
* Atlas Targeting Rank (ATR): Value ranking mechanism based on on-chain activities . It helps navigate the advertising information in the Blockchain and ensures this information reaches the users who need it.[\[11\]](#cite-id-n997a0qrq)  
* User Data Protection & Incentives (UDI): Mechanism to protect user privacy from abuse as well as include users into the value circulation by rewarding users for engagement on-chain interactions.[\[12\]](#cite-id-v6htm6imhlc)[\[16\]](#cite-id-5ho5crjum88)  
  
# Products  
  
Atlas offers a one-stop blockchain enterprise solution to users, circulating value using [crypto](https://iq.wiki/wiki/cryptocurrency) tokens.  
  
### On-chain Interactive Advertising SDK  
  
Atlas provides an On-chain Interactive Advertising SDK Powered by intelligent technology, enabling more possibilities for on-chain ads and better on-chain interaction experiences for users.  
  
### On-chain Campaign Management Platform  
  
Creating diverse on-chain interactive campaigns, getting started quickly executing ad campaigns and measuring performances.  
  
### On-chain Data Analytics Platform  
  
Atlas Protocol provides an on-chain data analytics platform for addressing statistics and analysis, and analyzing audience behavior to improve your on-chain advertising campaigns’ ROI.[\[17\]](#cite-id-e4ked9deuyi)  
  
# Partnerships  
  
##### Star Atlas is working with best-in-class worldwide partners to revolutionize the meaning of immersive experiences.  
  
* Sino Global Partners  
* Republic Crypto  
* [Animoca](https://iq.wiki/wiki/animoca)  
* LD Capital  
* Yield Guild  
* Mechanism Capital  
* Spark Digital Capital  
* Blockless  
* [Huobi](https://iq.wiki/wiki/huobi)  
* [Celer Network](https://iq.wiki/wiki/celer-network)[\[18\]](#cite-id-phjrn298uxn)  
  
# Team  
  
**Duran Liu, Co-founder, Growth** - Previously Head of Nebulas Labs and a former Senior Software Engineer at Google HQ, leading multiple machine learning application projects in Google Play and Cloud Firebase.  
  
He was a Former Senior Software Engineer at FreeWheel, where he initiated the first-generation mobile video advertising products. He was also a former software engineer at IBM China Research Laboratory. He obtained his Master’s degree from Huazhong University of Science and Technology.[\[7\]](#cite-id-j9egz475cib)  
  
**Cheng Li, Co-founder, Engineering** - He was a former Senior Software Engineer at Google NYC, he worked on speech recognition/biasing, assistant query understanding and knowledge graph in Google Play.[\[8\]](#cite-id-wjg4vrv9zp8)[\[9\]](#cite-id-s27n6qv9m9c)  
  
He was the former Director of Engineering at FreeWheel NYC with more than 7 years of experience in building advertising systems for the Internet and running engineering teams in both Beijing and New York. He graduated from Peking University with a Master’s degree In computer science, with a specialty in information security.[\[19\]](#cite-id-lwvgnmomcki)