# bloomingbit

> Bloomingbit is a South Korean cryptocurrency news and investment-information company that provides digital-asset coverage and related services.

- Canonical URL: https://iq.wiki/wiki/bloomingbit
- Categories: Organizations
- Tags: Media
- Created: 2026-10-23T16:42:54.586Z
- Last updated: 2026-10-23T17:03:45.573Z
- Source: IQ.wiki — the world's largest blockchain and crypto encyclopedia (https://iq.wiki)

---

**Bloomingbit** is a South Korean digital-asset news and investment-information company affiliated with Hankyung Media Group. Founded in 2021, it operates a web and mobile platform covering [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) markets, [blockchain](https://iq.wiki/wiki/blockchain) networks, and related financial and regulatory developments, with news published around the clock and stories selected by specialists. Its services have expanded from retail-focused news and information to include digital-asset intelligence products for institutional investors.[[1]](#cite-id-1k2hnwsund)​[[2]](#cite-id-04l0yemud4)​[[3]](#cite-id-8l3vvhq307)​[[9]](#cite-id-68oyps6bhi)​[[10]](#cite-id-qt15t0s4fn)

## Overview
Bloomingbit is a Hankyung Media Group digital-asset news company and platform. Its services span news and information tools for retail users as well as data and analysis platforms focused on institutional investors. In June 2026, Bloomingbit and [blockchain](https://iq.wiki/wiki/blockchain) analytics firm Stat unveiled Bloomingbit Alpha, an AI-based digital-asset intelligence platform for institutional investors. In September 2026, Bloomingbit publicly introduced Bloomingbit Terminal, an institution-only platform developed with The Tie.[[9]](#cite-id-68oyps6bhi)[[10]](#cite-id-qt15t0s4fn)

## History

Bloomingbit began as a business division of Hankyung Media Group that provided [blockchain](https://iq.wiki/wiki/blockchain) and virtual-asset investment information through web and mobile services. On June 2, 2021, the group launched the division as Bloomingbit Co., Ltd., a standalone blockchain-focused company intended to concentrate its [blockchain](https://iq.wiki/wiki/blockchain) capabilities and develop the business. The company was established on May 24, 2021.[[1]](#cite-id-1k2hnwsund)​[[4]](#cite-id-5cu3huiqdu)​

After its incorporation, Bloomingbit planned to revamp its existing services, add business models, pursue service partnerships, and attract external investment. It also planned to build services based on the [Klaytn](https://iq.wiki/wiki/klaytn) blockchain. Before Bloomingbit’s launch, in March 2021, Hankyung Media Group joined the [Klaytn](https://iq.wiki/wiki/klaytn) Governance Council, which jointly operates the blockchain platform developed by Kakao affiliate [Ground X](https://iq.wiki/wiki/ground-x). The launch announcement described Hankyung as the first Korean media company to join the council.[[1]](#cite-id-1k2hnwsund)​

Founding representative Kim San-ha had led the Bloomingbit business team within Hankyung. The company said it aimed to provide accurate information and convenient trading services to support investor protection, responding to demand for more transparent market information as blockchain and virtual-asset markets grew.[[1]](#cite-id-1k2hnwsund)​

## Platform and Services

Bloomingbit publishes domestic and international virtual-asset news and investment information. Its coverage includes market developments, [blockchain](https://iq.wiki/wiki/blockchain) networks, and related financial and regulatory news. The site also features expert-selected stories under “PiCK by experts.”[[2]](#cite-id-04l0yemud4)​[[5]](#cite-id-26rcjhkv9s)​

The platform’s newsroom includes reporters Hanna Yang, JH Kim, YM Lee, Doohyun Hwang, Minseung Kang, Suehyeon Lee, Uk Jin, and Joon Hyoung Lee. Bloomingbit describes Kang as a [blockchain](https://iq.wiki/wiki/blockchain) journalist who writes “Trade Now” and “[Altcoin](https://iq.wiki/wiki/altcoin) Now,” Lee as a [Web3](https://iq.wiki/wiki/web3) moderator, and Joon Hyoung Lee as a Seoul-based crypto journalist.[[6]](#cite-id-yrun1gef9q)​

### Version 2.0

Bloomingbit officially launched version 2.0 on June 29, 2024. The release improved the platform’s interface and user experience, added a coin community with holder verification, and introduced AI Report alongside its existing coin-portfolio management function.[[5]](#cite-id-26rcjhkv9s)​

Holder verification allows users to connect an exchange account using an application programming interface (API) key. At launch, the feature supported [Bithumb](https://iq.wiki/wiki/bithumb) accounts, with other exchanges planned for later addition. A connected user could view an exchange portfolio on Bloomingbit and receive a “Verified Holder” badge for coins held in the account. The badge and holding amount appeared in the relevant coin community; the badge was updated periodically and disappeared if the user sold the coin. Connected users could also access features including “Support the [Foundation](https://iq.wiki/wiki/foundation)” and “View Only News of Held Items.”[[5]](#cite-id-26rcjhkv9s)​

Version 2.0 also introduced STAT, a virtual-asset trading-data platform, and AI Report, developed jointly by STAT and Bloomingbit. AI Report generates an analysis of a coin market and holder sentiment using market data and community trends available at the time of generation. Its reported analysis includes domestic exchange cash inflows and outflows, coin-mention counts and sentiment in domestic communities, top real-time net-buying assets, and major market developments based on recent news. Bloomingbit presented the reports as data-based analyses generated at the time of use, in contrast with reports previously written by people.[[5]](#cite-id-26rcjhkv9s)​

The company introduced three membership tiers: Premium for individual investors, and Standard and Platinum for foundations. Individual memberships included real-time STAT AI Report generation, exclusive badges, and customized advanced notifications; regular members received reports every two days. Foundation memberships included marketing and investor-relations support, a foundation-exclusive Bloomingbit dashboard, and holder-analysis reports. Foundation onboarding was scheduled to begin in July 2024.[[5]](#cite-id-26rcjhkv9s)​

### Institutional Products
Bloomingbit Alpha is an AI-based digital-asset intelligence platform for institutional investors, jointly developed by Bloomingbit and [blockchain](https://iq.wiki/wiki/blockchain) analytics firm Stat. The companies unveiled it on June 30, 2026. The announcement invited institutional investors to request platform introductions and demos, and described an initial planned early-access rollout to a select group of institutions.[[9]](#cite-id-68oyps6bhi)

The announced design combines an intelligence engine based on large language models (LLMs) and retrieval-augmented generation (RAG) with real-time news and market-data pipelines. It is designed to integrate on-chain and off-chain data and standardize outlooks from global investment banks and crypto-native research firms into a consensus benchmark. Planned capabilities include analysis of over-the-counter deal flow and liquidity, cross-exchange flows and supply-demand signals, project and participant activity, quantified market sentiment, asset screening, event overlays, customized real-time alerts, and user-defined dashboards.[[9]](#cite-id-68oyps6bhi)

Bloomingbit publicly introduced Bloomingbit Terminal at EastPoint: Seoul 2026 on September 28, 2026. Developed through an exclusive partnership with New York-based digital-asset data company The Tie, the institution-only platform combines The Tie’s global institutional-investor data with Bloomingbit’s Korea and Asia market intelligence. Its reported coverage includes about 1,600 digital assets, 5,400 companies, and 8,500 investment firms. Bloomingbit reported that the platform provides real-time AI analysis of news, regulatory developments, U.S. Securities and Exchange Commission filings, and X, as well as anonymous messaging for verified institutional investors.[[10]](#cite-id-qt15t0s4fn)

## Funding

Bloomingbit received Series A investment in November 2023 from [Hashed](https://iq.wiki/wiki/hashed), Presto Labs, and [Neo](https://iq.wiki/wiki/neo) Insight Ventures. The company’s 2024 announcement gave the investment amount as 2.4 billion won, while LinkedIn lists a US$1.9 million Series A dated December 29, 2023.[[5]](#cite-id-26rcjhkv9s)​[[4]](#cite-id-5cu3huiqdu)​[[3]](#cite-id-8l3vvhq307)​

## Growth and Partnerships
Bloomingbit reported that its monthly active users exceeded 620,000 in December 2024, up from more than 200,000 in October and 390,000 in November. It also reported 250,000 weekly active users and 92,000 daily active users for December. The company attributed the increase to heightened interest amid expectations of pro-virtual-asset policies from U.S. President-elect Donald Trump. It said more than half of its active users were aged 40 or older, indicating growth beyond the 20-to-30-year-old demographic commonly associated with the market.[[7]](#cite-id-cvsinyvqd1)​

On October 15, 2025, Bloomingbit announced a strategic partnership with [Surf](https://iq.wiki/wiki/surf-ai), a cryptocurrency-focused artificial-intelligence analytics platform. Surf converts [blockchain](https://iq.wiki/wiki/blockchain) data into investment information and aims to let users seek information through natural-language conversations rather than consulting news, exchanges, and analysis platforms separately. The companies said the partnership would help Bloomingbit produce content more efficiently and improve its credibility. Surf said the collaboration would support its expansion in business-to-business services; both companies also described the partnership as part of an effort to expand the global crypto-content ecosystem.[[8]](#cite-id-wn5sf43euk)​

In March 2026, Bloomingbit announced a strategic partnership with [Abstract](https://iq.wiki/wiki/abstract). The companies said they planned to combine Hankyung Media Group’s media infrastructure with Abstract’s on-chain infrastructure to expand [blockchain](https://iq.wiki/wiki/blockchain) products based on K-content and East Asian content into global markets.[[11]](#cite-id-rhmj87jha)

In July 2026 coverage, Bloomingbit was reported as having surpassed 1 million monthly active users.[[12]](#cite-id-bvsn5irxj8)

In July 2026, Bloomingbit entered a content and data partnership with [Nansen](https://iq.wiki/wiki/nansen), receiving access to Nansen’s API, MCP and [CLI](https://iq.wiki/wiki/cli) tools, as well as API credits for recurring editorial formats. The planned formats included market and sector breakdowns and daily on-chain attention metrics tracking capital and investor attention. Related coverage was labeled “Powered by Nansen.”[[12]](#cite-id-bvsn5irxj8)

In September 2026, Bloomingbit identified CEO Sanha Kim as a co-host of EastPoint:Seoul 2026 and described Bloomingbit as a co-host of the event.[[3]](#cite-id-8l3vvhq307)​