# Dog (Bitcoin) > Dog (Bitcoin) is a Bitcoin Layer 2 memecoin launched via the Runes Protocol, reaching a $368M market cap shortly after its 2024 debut. - Canonical URL: https://iq.wiki/wiki/doggotothemoon-dog - Categories: Cryptoassets - Tags: Memecoin - Created: 2024-06-19T07:47:30.587Z - Last updated: 2025-07-21T14:39:02.259Z - Source: IQ.wiki — the world's largest blockchain and crypto encyclopedia (https://iq.wiki) --- **Dog** (formerly known as “DOG•GO•TO•THE•MOON) is a [memecoin](https://iq.wiki/wiki/memecoins) introduced on [Layer 2](https://iq.wiki/wiki/layer-2) of the [Bitcoin](https://iq.wiki/wiki/bitcoin) [blockchain](https://iq.wiki/wiki/blockchain) through the Runes Protocol and launched on April 24th, 2024.[\[1\]](#cite-id-zj324zzvfal)[\[9\]](#cite-id-dz9906ncxhu) ## Overview On April 24th, 2024, during the [Bitcoin](https://iq.wiki/wiki/bitcoin) [Halving](https://iq.wiki/wiki/halving) event, the [memecoin](https://iq.wiki/wiki/memecoins) $DOG was launched using Runes Protocol, which is the [Bitcoin](https://iq.wiki/wiki/bitcoin) [Layer 2](https://iq.wiki/wiki/layer-2) network. Developed by the Runestone team, a contributor to Runes Protocol and [Ordinal](https://iq.wiki/wiki/bitcoin-ordinal) Inscriptions technology, the $DOG token shortly after its launch on April 29, 2024, reached a [market capitalization](https://iq.wiki/wiki/market-capitalization) of $368 million. $DOG had an [airdrop](https://iq.wiki/wiki/airdrop) held on April 24, 2024. The entire supply of $DOG, 100 billion tokens\*\*\*\* was strategically [airdropped](https://iq.wiki/wiki/airdrop) to the holders of Runestone, leveraging a community already primed for digital asset engagement. Within 24 hours of its launch, $DOG achieved a market capitalisation of half a billion dollars. [\[1\]](#cite-id-zj324zzvfal)[\[5\]](#cite-id-83q33ay02pt)[\[8\]](#cite-id-99u5613q6wa) ### Dog Rebrand In December 2024, the Dog team announced the rebrand of “DOG•GO•TO•THE•MOON". > This community-driven effort represents a strategic step to align with the needs of its growing community while making the project more accessible to newcomers in the space. The change reflects $DOG’s dedication to simplifying its identity without losing the unique spirit that has driven its success thus far. [\[11\]](#cite-id-ZHxGzeu7un) The team highlights that the rebrand and renaming emphasizes its foundation as a Bitcoin-native meme coin, leveraging the power of the Bitcoin blockchain while maintaining a fun, community-driven ethos. > “Dog (Bitcoin)” positions $DOG as a key player in the Bitcoin ecosystem, proudly embracing its roots while appealing to a broader audience. Including “Bitcoin” in the name highlights the project’s connection to the world’s leading cryptocurrency, creating instant recognition and credibility for crypto natives and newcomers alike. [\[11\]](#cite-id-ZHxGzeu7un) ### Runestone Runestone is a project within the [Bitcoin](https://iq.wiki/wiki/bitcoin) [blockchain](https://iq.wiki/wiki/blockchain) ecosystem, led by Leonidas, a figure in the [NFT](https://iq.wiki/wiki/non-fungible-token-nft) and [crypto](https://iq.wiki/wiki/cryptocurrency) community. Using the [Ordinals Protocol](https://iq.wiki/wiki/bitcoin-ordinal), Runestone inscribes digital artifacts directly onto Bitcoin’s blockchain. The project started with a “parent inscription,” symbolically sent to a wallet believed to belong to [Satoshi Nakamoto](https://iq.wiki/wiki/satoshi-nakamoto). A historic auction of the first Runestone funded an airdrop to over 112,000 early adopters. One significant milestone for Runestone was the [airdrop](https://iq.wiki/wiki/airdrop), which distributed tokens to 112,383 wallets, marking one of the largest distributions within the Bitcoin network. The narrative of Runestone expanded with the introduction of $DOG, the first [memecoin](https://iq.wiki/wiki/memecoins) on the [Bitcoin](https://iq.wiki/wiki/bitcoin) blockchain via the Runes Protocol. This initiative rewarded Runestone holders with $DOG, integrating the $DOG community with existing Runestone enthusiasts. This exemplifies a model of community rewards within the cryptocurrency space. $DOG itself was born from an airdrop program specifically for the [Bitcoin Ordinals](https://iq.wiki/wiki/bitcoin-ordinal) community, making it an integral part of the Runestone project. [\[1\]](#cite-id-zj324zzvfal)[\[2\]](#cite-id-ouiyafqeer)[\[5\]](#cite-id-83q33ay02pt)[\[6\]](#cite-id-yetjwdjg7u)[\[7\]](#cite-id-waa62mno30o) ## Leonidas Leonidas is a key figure in the crypto space, known for his foundational role in developing Ord.io and the Runestone project on the [Bitcoin blockchain](https://iq.wiki/wiki/bitcoin). His leadership in launching $DOG, a community-driven meme coin, showcases his commitment to leveraging blockchain for broader adoption and community empowerment. [\[10\]](#cite-id-jSvnMPB7Bp) Through Ord.io, Leonidas enhances interaction with [Bitcoin Ordinals](https://iq.wiki/wiki/bitcoin-ordinal), fostering a secure environment for digital asset exploration. His efforts emphasize transparency, fairness, and decentralization, aiming to inspire and cultivate a fair community-oriented blockchain ecosystem. [\[1\]](#cite-id-zj324zzvfal)[\[10\]](#cite-id-jSvnMPB7Bp) ## Tokenomics $DOG operates with a total supply of 100 billion tokens, the project had no pre-sales, allocation of tokens to team members or insiders, involvement of paid opinion leaders (KOLs), or paid promotions and with all tokens distributed at 100% of the circulating supply, $DOG refrains from paying centralized exchanges ([CEXs](https://iq.wiki/wiki/cex-centralized-exchange)) for listings and the project is interested in organic growth and through community support. [\[1\]](#cite-id-zj324zzvfal)[\[3\]](#cite-id-a4cqnf82m84)[\[4\]](#cite-id-a1d4h649odl) Currently, it is possible to trade $DOG on different exchanges, including: * Gate.io * [OKX](https://iq.wiki/wiki/okx) * [Bitrue](https://iq.wiki/wiki/bitrue) * [BitMart](https://iq.wiki/wiki/bitmart) * [Bitget](https://iq.wiki/wiki/bitget) * [BingX](https://iq.wiki/wiki/bingx)