# Kelly W.

> Kelly W. is a marketing executive and entrepreneur known as a co-founder and chief operating officer of the cryptocurrency exchange Toobit.

- Canonical URL: https://iq.wiki/wiki/kelly-w
- Categories: People in crypto
- Tags: Founder
- Created: 2026-10-31T06:34:13.524Z
- Last updated: 2026-10-31T06:34:13.524Z
- Source: IQ.wiki — the world's largest blockchain and crypto encyclopedia (https://iq.wiki)

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**Kelly W.** is a Singapore-based business executive and marketing professional who has served as co-founder and chief operating officer of [Toobit](https://iq.wiki/wiki/toobit) since February 2023.[\[1\]](#cite-id-yx49y0e38k)​

## Education

W. studied Public Humanities at Brown University from 2012 to 2014, earning a master’s degree.[\[1\]](#cite-id-yx49y0e38k)​

She describes her professional background as focused on growth marketing and entrepreneurship, with experience in affiliate marketing, user operations, performance marketing, product marketing, user acquisition, engagement, and platform growth across global markets. Her profile lists Chinese and English at native or bilingual proficiency.[\[1\]](#cite-id-yx49y0e38k)​

## Career

### Toobit

W. joined [Toobit](https://iq.wiki/wiki/toobit) as a co-founder in February 2023. The [cryptocurrency](https://iq.wiki/wiki/cryptocurrency) exchange offers spot, contract, and copy trading for [Bitcoin](https://iq.wiki/wiki/bitcoin), [Ethereum](https://iq.wiki/wiki/ethereum), and other [cryptocurrencies](https://iq.wiki/wiki/cryptocurrency).[\[1\]](#cite-id-yx49y0e38k)​

Before joining [Toobit](https://iq.wiki/wiki/toobit), W. was head of marketing operations at the cryptocurrency exchange Bybit from January to October 2022, working in Singapore.[\[1\]](#cite-id-yx49y0e38k)​

### HYPEREAL and Blockshine Technology

From March 2016 to April 2018, W. co-founded HYPEREAL and served as its marketing director in China. Her profile describes the company as founded in 2015 and based in Shanghai. It reports that HYPEREAL raised $38.3 million across three funding rounds, ranked second on JD.com for virtual reality headsets, and was honored as “the most influential VR company in China.”[\[1\]](#cite-id-yx49y0e38k)​

From April 2018 to April 2019, W. was vice president of marketing at Blockshine Technology, a [blockchain](https://iq.wiki/wiki/blockchain) services company, in Shanghai.[\[1\]](#cite-id-yx49y0e38k)​

### Earlier Roles

W. worked as marketing manager at Shanghai WOW! from October 2015 to March 2016. From September 2014 to October 2015, she held an assistant-director role at the China Studies Institute of Shanghai International Studies University (上海外国语大学).[\[1\]](#cite-id-yx49y0e38k)​

From May 2012 to September 2014, W. was a news reporter at CCTV+ (Video News Agency). Her work included coordinating and tracking project resources, managing projects through completion, updating project information, and writing in English and Chinese.[\[1\]](#cite-id-yx49y0e38k)​