# Michael Figge

> Michael Figge is a people that is a creative executive and co‑founder who leads creative development across NFT and web3 projects and has held leadership roles at Yuga Labs.

- Canonical URL: https://iq.wiki/wiki/michael-figge
- Categories: People in crypto
- Tags: Artist, Founder
- Created: 2026-09-27T06:45:01.281Z
- Last updated: 2026-09-27T06:45:01.281Z
- Source: IQ.wiki — the world's largest blockchain and crypto encyclopedia (https://iq.wiki)

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**Michael Figge** is an American creative director and technology executive who serves as the chief executive officer of [Yuga Labs](https://iq.wiki/wiki/yuga-labs), the company behind the [Bored Ape Yacht Club](https://iq.wiki/wiki/bored-ape-yacht-club) [non-fungible token (NFT)](https://iq.wiki/wiki/non-fungible-token-nft) collection.[\[1\]](#cite-id-2s4rvxhvbv) 

## Education

Figge earned a Bachelor of Arts in Film and Media Studies from the University of California, [Santa](https://iq.wiki/wiki/santa) Barbara.[\[1\]](#cite-id-2s4rvxhvbv) 

## Career

### Possible

In September 2010, Figge co-founded Possible, a creative design practice, where he served as co-founder and creative director until November 2022.[\[1\]](#cite-id-2s4rvxhvbv) 

At Possible, Figge designed more than 200 arena- and stadium-sized shows, working on productions including the VMAs, the Billboard Music Awards, Coachella, and the Super Bowl halftime show.[\[2\]](#cite-id-jg2hf44gih) The practice developed live visual identities for artists including Ariana Grande, Justin Bieber, Childish Gambino, Paul McCartney, and Lady Gaga.[\[1\]](#cite-id-2s4rvxhvbv)​[\[2\]](#cite-id-jg2hf44gih) Beyond music tours, Possible worked on the Democratic National Convention and eSports productions with Riot Games, and held entertainment-client credits for the MTV VMAs, the MTV Movie & TV Awards, the Emmys, the Country Music Awards, and the Billboard Music Awards.[\[1\]](#cite-id-2s4rvxhvbv) 

In 2021, Figge worked on a partnership between Riot Games and Louis Vuitton that combined eSports and luxury fashion, and he has said he became the lead creative for Louis Vuitton's first mobile game, "Louis The Game."[\[2\]](#cite-id-jg2hf44gih)​

### WENEW

In February 2021, Figge co-founded WENEW, a [web3](https://iq.wiki/wiki/web3) studio, and served as its CEO.[\[1\]](#cite-id-2s4rvxhvbv) WENEW's early work included [NFT](https://iq.wiki/wiki/non-fungible-token-nft) drops tied to live sport: according to posts attributed to Figge, a WENEW release built around Wimbledon sold out its retail portion in five minutes, with a one-of-one edition acquired by the [NFT](https://iq.wiki/wiki/non-fungible-token-nft) collector Pranksy, and the campaign featured the tennis player Andy Murray wearing WENEW branding at Wimbledon alongside a one-of-one auction whose prize was a match of tennis with Murray.[\[1\]](#cite-id-2s4rvxhvbv)​

WENEW was acquired by [Yuga Labs](https://iq.wiki/wiki/yuga-labs) in November 2022, a deal described as merging leading web3 talent.[\[1\]](#cite-id-2s4rvxhvbv)​[\[2\]](#cite-id-jg2hf44gih) The acquisition brought Figge into Yuga Labs.

### Yuga Labs

Following the WENEW acquisition, Figge became chief creative officer at [Yuga Labs](https://iq.wiki/wiki/yuga-labs) in November 2022, a position he held until March 2026.[\[1\]](#cite-id-2s4rvxhvbv) From May 2024 to March 2026 he concurrently served as chief product officer, and in March 2026 he became the company's chief executive officer.[\[1\]](#cite-id-2s4rvxhvbv) As chief creative officer he led creative development across [Yuga's](https://iq.wiki/wiki/yuga-labs) [NFT](https://iq.wiki/wiki/non-fungible-token-nft) projects, including [Bored Ape Yacht Club](https://iq.wiki/wiki/bored-ape-yacht-club), [Otherside](https://iq.wiki/wiki/otherside), [Cryptopunks](https://iq.wiki/wiki/cryptopunks), [Meebits](https://iq.wiki/wiki/meebits), [10KTF](https://iq.wiki/wiki/10ktf), and [Moonbirds](https://iq.wiki/wiki/moonbirds).[\[2\]](#cite-id-jg2hf44gih)​

During his tenure, Figge worked on brand collaborations that extended [Yuga's](https://iq.wiki/wiki/yuga-labs) collections into fashion. In a July 2023 post he described a partnership between [Yuga Labs](https://iq.wiki/wiki/yuga-labs) and Gucci in which participants in the "Gucci Grail" experience received either a limited-edition co-branded 10KTF Gucci wallet or a 10KTF Gucci duffle.[\[1\]](#cite-id-2s4rvxhvbv)​

## TwelveFold

In 2023, Figge created the art for [TwelveFold](https://iq.wiki/wiki/twelvefold), which he describes as one of the earliest collections built on [Bitcoin](https://iq.wiki/wiki/bitcoin) ordinals — a method of inscribing data such as images directly onto individual satoshis, the smallest units of bitcoin. He has stated that TwelveFold remains one of the largest primary sales of ordinals on Bitcoin.[\[2\]](#cite-id-jg2hf44gih)​