NADA Protocol, short NADA, is a Hedera-based utility token issued by NDP Holdings Inc. It aims to function as a reward token within blockchain-based NFT mobile games and metaverse ecosystems.^[1]

Overview

NADA Protocol Token, introduced on December 28, 2021, by NDP Holdings Inc., is a Hedera-based utility token intended for use as a reward in blockchain-based NFT mobile games and metaverses. Developed by NADA Digital Co., Ltd., the token is incorporated into globally verified games, allowing players to earn and use tokens to enhance characters, purchase items, and participate in marketplaces.

The token aims to grow in value through listing on blockchain exchanges and increased player participation. NADA Digital's games are promoted on global platforms, attracting players with their quality. For example, "Slime World," launched in February 2022, has over 1.5 million downloads and is played in 120 countries, including North America and East Asia.^[1][2][7]

Product

NADA World

NADA World is a game portal platform that integrates blockchain technology with NADA-produced games and partners with developers to offer various blockchain games. It aims to expand NADA's ecosystem and utilizes the Play-to-Earn (P2E) model, allowing players to earn rewards.

The platform requires NFT characters for gameplay, which can be upgraded using NADA tokens. Special items can be obtained through in-game quests and events, and both characters and items can be traded on NFT marketplaces.

NADA World aims to connect mobile gaming with blockchain, creating an ecosystem where players can earn income while playing. This ecosystem involves publishers, developers, service providers, and users, fostering a sustainable, incentive-driven environment. NADA Digital promotes its games globally to attract players and enhance the token's value, with plans to include multiple games in the future.^[1]

Ecosystem

Slime World

Slime World, launched in February 2022, is the first game to incorporate NADA tokens. It offers both regular and blockchain-based gameplay modes, where players can earn tokens through in-game achievements and the item "Orichalcon." A wallet feature stores earned NADA Protocol tokens.

Players can acquire tokens by completing game rounds, attendance checks, achievements, and monthly rankings. These tokens can be used for upgrading Slime attacks, purchasing play tickets, and creating NFT Slimes. The game aims to engage a broad player base with its token-rewarding system.^[1][2][3]

Tokenomics

Allocation

NADA Protocol token has a total supply of 2,000,000,000 NADA and is structured to support its ecosystem's growth and development. The allocation is as follows:

• Mining: 60%; 1.2 billion tokens (Vesting over 24 months starting January 2022; daily mining volume restrictions lifted in March 2024; NFT sales proceeds contribute to the mining reserve)
• NADA Team: 8%; 160 million tokens (Vesting over 24 months starting January 2022)
• Partners: 12%; 240 million tokens (Vesting over 24 months starting January 2022)
• Institutional Investments: 6%; 120 million tokens (Vesting over 24 months starting January 2022)
• Operating Costs: 12%; 240 million tokens (No lock-up period)
• Others: 2%; 40 million tokens (No lock-up period)^[1]

Partnerships

NADA Protocol x UXLINK

On July 24, 2024, NADA Protocol formed a partnership with UXLINK, marked by a Gleam event running until August 6, 2024. The event is intended to engage participants with rewards such as $5 worth of Slime Stone and “LINK” NFTs. NADA Protocol is focused on secure digital asset management, and UXLINK aims to enhance user experience. The partnership seeks to leverage both organizations' capabilities to advance technology and improve user engagement.^[6]

NADA Protocol x DeChat

On June 21, 2024, NADA Protocol established a strategic partnership with DeChat, a decentralized communication platform. This collaboration is intended to integrate DeChat's Web3 communication and on-chain quest features into NADA's blockchain ecosystem. The partnership aims to utilize NADA's infrastructure to assist in the development and expansion of DeChat’s services. NADA Protocol is listed on exchanges such as Gate.io and MEXC and is seeking to expand its presence on additional exchanges.^[4]

NADA Protocol x PROM

On May 28, 2024, NADA Protocol established a partnership with PROM, a modular Layer-2 zkEVM network. This collaboration aims to integrate Zero-Knowledge Proof technology to improve privacy, scalability, and security within the NADA blockchain ecosystem. The partnership seeks to utilize NADA's infrastructure to support the development and expansion of PROM’s solutions. ^[5]