# Strive

> Strive is a cutting-edge asset management firm seeking to transform the public market space with its innovative Bitcoin treasury strategy and daily dividend payouts, aiming for long-term shareholder value maximization.

- Canonical URL: https://iq.wiki/wiki/strive
- Categories: Organizations
- Tags: DAO, Bitcoin, DataPlatform
- Created: 2026-08-19T15:04:31.680Z
- Last updated: 2026-08-19T15:14:18.859Z
- Source: IQ.wiki — the world's largest blockchain and crypto encyclopedia (https://iq.wiki)

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**Strive** is a structured finance company and institutional asset manager, publicly traded under Nasdaq: ASST, with the ambitious aim of depoliticizing corporate America and empowering citizens within the economy. 

Founded in 2022 by [Vivek Ramaswamy](https://iq.wiki/wiki/vivek-ramaswamys-views-on-cryptocurrency) and Anson Frericks, Strive focuses on long-term value creation, executing a unique [Bitcoin](https://iq.wiki/wiki/bitcoin) treasury strategy. It is renowned for introducing daily dividends through its innovative SATA product, marking a transformative approach in the U.S. capital markets. [\[1\]](#cite-id-qk6CljGqIKv8Sf3p) [\[2\]](#cite-id-0bp2Dn6qmgnWmiUM) 

## Overview

Strive, officially known as Strive, Inc., is a public asset management company founded with the mission of refocusing corporate priorities toward shareholder value and excellence. 

Since its inception in 2022, Strive has aimed to depoliticize corporate governance in America to ensure that everyday citizens' voices are foregrounded in economic discourse. [\[1\]](#cite-id-qk6CljGqIKv8Sf3p) 

The company operates with a vision to accumulate [Bitcoin](https://iq.wiki/wiki/bitcoin) as a pure expression of capitalistic and financial liberty ideals. [\[2\]](#cite-id-0bp2Dn6qmgnWmiUM)​

## Mission

Strive's core mission is to restore the focus on meritocracy and innovation in corporate operations, redirecting priorities away from Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) mandates. 

These principles are considered by Strive to detract from shareholder value and corporate excellence. The company strategically prioritizes [Bitcoin](https://iq.wiki/wiki/bitcoin) capital allocation to outperform typical financial benchmarks over time. [\[1\]](#cite-id-qk6CljGqIKv8Sf3p)  [\[2\]](#cite-id-0bp2Dn6qmgnWmiUM) 

## Products/Services

Strive offers a range of financial products predominantly focusing on structured finance that leverages [Bitcoin](https://iq.wiki/wiki/bitcoin). A pivotal product of Strive is the SATA, a security that pays dividends on a daily basis, a revolutionary approach in the U.S. stock market. [\[2\]](#cite-id-0bp2Dn6qmgnWmiUM) 

This change from monthly to daily dividend payments embodies Strive's commitment to financial innovation.

In addition to its ETF launch and Bitcoin-focused treasury strategy, Strive has expanded its financial products to include digital credit offerings and treasury funds. [\[2\]](#cite-id-0bp2Dn6qmgnWmiUM)​

## Team/Founders

1. **Matt Cole, Chairman & CEO:** Matt Cole has served as Chief Executive Officer of Strive, Inc. since April 2023 and has served as Chairman of the Board since September 2025. He previously served as Chief Investment Officer of Strive until October 2025. Matt leads Strive as a Bitcoin treasury and structured finance company. Under his leadership, Strive has established a significant corporate Bitcoin treasury and has implemented a capital strategy focused on maximizing Bitcoin yield, using [Bitcoin](https://iq.wiki/wiki/bitcoin) as the hurdle rate for all capital deployment decisions. The company’s approach reflects a disciplined focus on balance sheet construction, capital structure optimization, and long-term shareholder alignment.  [\[9\]](#cite-id-QDgWjYVfCIrVYyWc)[\[4\]](#cite-id-ganngaAYI0mNyKmP) 
2. **Ben Pham, Chief Financial Officer:** He has served as the Chief Financial Officer (CFO) of Strive since July 2024 and serves as a member of the Board of Directors. Mr. Pham was Strive’s first executive officer and employee when the company was founded in early 2022 and was promoted to Chief Operating Officer in November 2022. He has an extensive background in corporate finance and strategy, having previously held various roles of increasing seniority and encompassing several transformative corporate transactions at Roivant Sciences, a publicly traded biopharmaceutical company, and serving as Chief of Staff to [Vivek Ramaswamy](https://iq.wiki/wiki/vivek-ramaswamys-views-on-cryptocurrency), co-founder of Strive. Earlier in his career, he was an investment banker at Citigroup, where he focused on raising equity and equity-linked financing for healthcare companies. Ben received his BS in Applied Economics and Management from Cornell University.  [\[8\]](#cite-id-qct0J87thxZ3NZ3c) [\[4\]](#cite-id-ganngaAYI0mNyKmP) 
3. **Logan Beirne, Chief Legal Officer:** Logan serves as the Chief Legal Officer at Strive, where he leads the company’s legal, corporate governance, and compliance functions and plays a key role in business and operational strategy alongside Strive’s other officers and board of directors. Logan has a proven track record of building businesses, driving operational excellence, and creating shareholder value and was specifically recruited to help lead Strive through a series of transformational changes. Before joining Strive, Logan served as Chief Executive Officer of Matterhorn Transactions, Inc., a technology company he sold to DealPulse, Inc. in 2023 and has founded and built multiple companies, including Artusi Music.  [\[7\]](#cite-id-NTdj0h4Ut2eZi5gf) [\[4\]](#cite-id-ganngaAYI0mNyKmP) 
4. **Jeff Walton, Chief Risk Officer & CEO of True North:** Jeff Walton is Chief Risk Officer at Strive and founder/CEO of Strive subsidiary True North, a peer group and podcast exploring Bitcoin treasury adoption, securitization, collateralized finance, and macro strategy. With more than a decade of experience in reinsurance and capital markets, he brings deep expertise in structured finance, capital management, risk transfer, and probabilistic risk analysis. Jeff regularly comments on Bitcoin, equity and fixed income markets, and the evolving intersection of digital assets, insurance markets, and financial risk.  [\[6\]](#cite-id-e2xMwiDCNzJI4bhx)
5. **Arshia Sarkhani, Chief Marketing Officer:** Arshia Sarkhani is the Chief Marketing Officer of Strive and serves on the Board of Directors. Prior to this, Arshia was the Chief Executive Officer of Asset Entities, of which he co-founded, since September 2021 and as President and director since March 2022 until Asset Entities’ merger into Strive in 2025. Mr. Sarkhani was the youngest CEO of record of any NASDAQ or NYSE company in the United States when he took Asset Entities public in February of 2023 at the age of 25 years old.  [\[5\]](#cite-id-BOtFLPANjs1yNF5G) 

## Technology

Strive has strategically focused on integrating [Bitcoin](https://iq.wiki/wiki/bitcoin) as part of its financial structure, underscoring the belief that [Bitcoin](https://iq.wiki/wiki/bitcoin) represents a pure form of capitalism and financial autonomy. [\[2\]](#cite-id-0bp2Dn6qmgnWmiUM) 

The company's approach includes promoting [Bitcoin](https://iq.wiki/wiki/bitcoin) treasury strategies which have ranked Strive among the top ten public company holders of [Bitcoin](https://iq.wiki/wiki/bitcoin). [\[2\]](#cite-id-0bp2Dn6qmgnWmiUM)​