# Ziga Drev

> Žiga Drev is a Slovenian entrepreneur, co-founder and Managing Director of Trace Labs - OriginTrail, a project combining decentralized knowledge graph and block...

- Canonical URL: https://iq.wiki/wiki/ziga-drev
- Categories: People in crypto
- Tags: Founder
- Created: 2023-10-18T14:43:55.000Z
- Last updated: 2023-10-18T13:43:57.351Z
- Source: IQ.wiki — the world's largest blockchain and crypto encyclopedia (https://iq.wiki)

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**Žiga Drev** is the Co-founder and Managing Director of [Trace Labs](https://iq.wiki/wiki/trace-labs) – [OriginTrail](https://iq.wiki/wiki/origintrail) core developers. [OriginTrail](https://iq.wiki/wiki/origintrail) is a [web3](https://iq.wiki/wiki/web3) infrastructure project combining a decentralized knowledge graph (DKG) and [blockchain](https://iq.wiki/wiki/blockchain) technologies to create a neutral, inclusive ecosystem. [\[1\]](#cite-id-62jyoa2ik0l)[\[2\]](#cite-id-mqt1gv5nl69)[\[3\]](#cite-id-mi8qclvn1q)  
  
  
# Early Life & Education  
  
Žiga Drev was born and raised in the Slovenian countryside. He attended the University of Ljubljana in 2008 where he graduated with a Bachelor's degree in International Relations and Affairs in 2012. From 2012 to 2014, he was at the University of Ljubljana, Faculty of Economics studying for a Master of Business Administration (MBA). [\[1\]](#cite-id-62jyoa2ik0l)[\[4\]](#cite-id-l0ajexbbh2c)  
  
# Career  
  
Žiga Drev co-founded [Trace Labs](https://iq.wiki/wiki/trace-labs) in 2013 while finishing his MBA in Ljubljana and soon recognized the importance of GS1 standards for business data exchange and introduced them to OriginTrail’s service. [\[4\]](#cite-id-l0ajexbbh2c)  
  
## OriginTrail  
  
Co-founded in September 2013 alongside [Tomaž Levak](https://iq.wiki/wiki/tomaz-levak) and [Branimir Rakić](https://iq.wiki/wiki/branimir-rakic), [OriginTrail](https://iq.wiki/wiki/origintrail) is a Decentralized Knowledge Graph (DKG) that organizes humanity’s important assets making them discoverable, verifiable, and valuable. It connects the physical world (art, healthcare, fashion, education, supply chains, etc.) and the digital world ([blockchain](https://iq.wiki/wiki/blockchain), [smart contracts](https://iq.wiki/wiki/smart-contract), [Metaverse](https://iq.wiki/wiki/metaverse) & [NFTs](https://iq.wiki/wiki/non-fungible-token-nft), [DeFi](https://iq.wiki/wiki/defi), etc.) in a single connected reality.[\[3\]](#cite-id-mi8qclvn1q)  
  
On how he got started with OriginTrail, Ziga Drev explained:  
  
> "OriginTrails started some 10 years ago when myself, Tomaz and the other co-founder started unveiling problems in supply chains. Back then, the project itself did not entail blockchain because 10 years ago, everything was very much in the beginnings. We essentially developed a very rudimentary project to help consumers understand provenance and transparency and trust establish trust in food supply chains"  
  
OriginTrail has its own native token known as Trace (TRAC). TRAC is an [ERC-20](https://iq.wiki/wiki/erc-20) token created on the [Ethereum blockchain](https://iq.wiki/wiki/ethereum). It can be used as a payment method for data exchange services on the OriginTrail network and also to incentivize stakeholders to carry out actions that deliver value for the ecosystem as a whole. There is a maximum supply of 500 million TRAC tokens. Plus, all TRAC tokens in circulation were pre-mined during the [initial coin offering](https://iq.wiki/wiki/initial-coin-offering) (ICO) in January 2018. [\[5\]](#cite-id-wzjfyy8c93g)  
  
> "Trace(TRAC) is the main driver for incentivizing the data longevity. The tokenomics is based on compensating nodes which are maintaining data that is being relayed to them by the data creator nodes.  
>   
> The data creator nodes are typically owned by the companies which are using the OriginTrail decentralized knowledge graph so this is a kind of the two-sided aspect of the tokenomics" - Ziga Drev on TRAC's tokenomics[\[6\]](#cite-id-qcaq914lnas)  
  
OriginTrail Parachain also introduces a native OriginTrail Parachain token (OTP token) which is a utility asset that is not only used for [blockchain](https://iq.wiki/wiki/blockchain) [gas fees](https://iq.wiki/wiki/gas) and inclusive governance but also enables a way to incentivize the growth of DKG (decentralized knowledge graph) usage. [\[3\]](#cite-id-mi8qclvn1q)  
  
  
Žiga Drev managed the OriginTrail pilot projects in China and helped design a [blockchain](https://iq.wiki/wiki/blockchain)-based food traceability blueprint in 2017 which got [OriginTrail](https://iq.wiki/wiki/origintrail) to become an inaugural member of the Walmart Food Innovation Pipeline as well as the first winner of the Innovation Spark Award. [\[4\]](#cite-id-l0ajexbbh2c)  
  
He is often the ‘face’ of the company at global events, contributing his hands-on experience from supply chain projects the OriginTrail team has been involved in within Asia, Europe, Australia, and North America. [\[4\]](#cite-id-l0ajexbbh2c)