Ksenia Stark is an Entrepreneur, Partner Growth, and FIXX Facilitator at SI<3>, a company decentralizing media and technologies. She is also a global speaker and Co-founder of CONFUSION&JOY. ^[1][2][4]

Education

Stark attended the Amsterdam University of Applied Sciences where she minored in City Marketing in Europe. In 2017, she graduated from Saxion University of Applied Sciences with a Bachelor's degree in International Business. ^[1]

Career

Ksenia Stark started her career as a Marketing and Communication intern at Be Madrid in 2016. She then joined Urban Nature Culture as a Marketing Manager driving omnichannel marketing strategy, launching an E-commerce project, social media management, etc. From 2017 to 2019, she served as a Marketing Manager at CLIQ Digital where she was responsible for campaign development, KPI analysis, etc. Afterward, she joined Harlem Next as a Market Development Manager until 2020. ^[1]

In September 2019, she co-founded MD X and served as the COO until 2023. MD X democratizes marketing and advertising creating a more inclusive and rewarding ecosystem for brands, publishers, and users. ^[5]

In 2020, she founded PsyScan, an organization that uses AI algorithms to give a preliminary diagnosis of the mental health state and connect a patient and a specialist. In 2022, she founded Choice LGBTQIA+ and served as the Chief Strategy Officer (CSO). ^[6]

In August 2023, Stark co-founded CONFUSION&JOY (⅄Oᒋ⅋NOISՈᖵNOϽ) alongside Stewart Rogers, CONFUSION&JOY is a branding and creator house, and Stark serves as the Architect. ^[8]

She serves as a Startup Mentor at Tech Nordic Advocates, a Speaker, and Ambassador for Wois: World of Inspirational Speakers, and a Partner of Growth, and FIXX Facilitator at SI<3>. ^[4][7]

Talks

WomenFest 2023

Ksenia Stark's talk at the WomenFest 2023 emphasized the importance of reimagining web3 beyond technology by embedding core values like diversity and inclusion. She highlighted the current challenges in the digital industry, such as unfair data practices and biases, and explained how MDX aims to create a fairer media ecosystem with sustainable, diverse, and inclusive practices. ^[9]

Stark introduced the "Global Digital Pride" initiative, a campaign that unites creators, brands, tech companies, and educational institutions across 50+ countries to combat "rainbow washing" and promote genuine cultural celebrations using immersive technologies. She concluded by inviting community members and partners to collaborate and help build a more inclusive digital future. ^[9]

Banana Conference

Held in June 2024, Ksenia Stark and her co-founder, Stewart Rogers discussed the need to shift away from traditional, manipulative marketing tactics, which they call "darketing," in favor of a more values-driven approach in the web3 world. They emphasize the importance of building communities based on shared values like diversity, equity, inclusion, collaboration, and transparency. According to them, the current internet economy has become overly transactional, driven by capitalist ideals that prioritize speed and profit over meaningful connections. ^[10]

They advocate for a new business model in web3 that centers around co-creation, collaboration, and direct engagement with communities, instead of following traditional, competitive, and profit-driven practices. ^[10]

Stark and Rogers stress the importance of conscious leadership and ethical decision-making, encouraging individuals and businesses to take responsibility for their actions and align with brands that reflect their values. Ultimately, they propose that collaboration should replace competition as the primary growth strategy, fostering a sustainable ecosystem where everyone can benefit and thrive. ^[10]