SOIN is an artificial intelligence-powered platform designed to automate and optimize influencer marketing campaigns within the Web3 ecosystem. It aims to connect brands with verified influencers, known as Key Opinion Leaders (KOLs), using data-driven analysis and facilitate secure on-chain payments via smart contracts. ^{[1] [2]}

Overview

SOIN was developed to address challenges prevalent in Web3 marketing, including the presence of fraudulent influencers, inefficient campaign management, fragmented data, and insecure payment methods. The platform integrates artificial intelligence with blockchain technology to create a more transparent and effective marketplace for brands and content creators. By analyzing on-chain and off-chain social data in real-time, SOIN is designed to provide actionable insights for optimizing marketing return on investment (ROI). The project's business model is based on subscriptions and platform fees, with its native utility token, $SOIN, integrated into its core functions. The development team reportedly includes former engineers from technology companies such as Google and Meta, as well as alumni from Stanford University. ^{[1] [2] [3]}

Products

The core product offered by SOIN is an integrated marketing platform that functions as a centralized suite of tools for planning, executing, and analyzing Web3 campaigns. It provides users with a dashboard to manage the entire marketing lifecycle, including influencer discovery, budget allocation, performance tracking, and automated payments. The platform's product suite includes SONai, an AI engine for data analysis; Partnership Place, a marketplace for brands and influencers to connect; and Customizable KOL Quests, a feature for creating and managing specific marketing tasks. A free social analytics tool for tracking audience growth and engagement is also offered. ^{[1] [3]}

Features

SOIN's platform incorporates several key features powered by its AI engine and blockchain infrastructure to automate and enhance the marketing process. The Market Intelligence Agent, referred to as SONai, is designed to scan and analyze large volumes of real-time data from various on-chain and off-chain sources, including social media channels. This agent aims to measure market trends, competitor activity, and audience sentiment to provide brands with data-backed insights for strategic planning. The platform also includes a KOL Matching Engine, which uses intelligent algorithms to match brands with the most relevant influencers for their campaigns by analyzing influencer performance, audience demographics, and content relevance.

To help users maximize their marketing spend, a Budget Optimization Bot employs AI to dynamically allocate funds across different channels and campaigns. It analyzes performance data to recommend budget distributions intended to amplify engagement and improve ROI. For transaction security and transparency, the platform utilizes Smart Contract Payouts. When a brand funds a campaign, the payment is locked in an on-chain escrow account. These funds are automatically released to the creator upon the successful and verified completion of the agreed-upon tasks, which is intended to reduce administrative overhead and prevent payment disputes. ^{[1] [2]}

Ecosystem

The SOIN ecosystem is designed to facilitate interactions between several key participants. The primary users are Web3 projects and brands that use the platform to discover influencers, launch campaigns, and manage their marketing efforts from a single dashboard. Content creators and KOLs use the platform to find legitimate marketing opportunities and receive guaranteed, performance-based payments. The SOIN platform acts as the central hub connecting these parties, providing the AI-driven tools for matching and analysis while its smart contracts secure and automate transactions. The ecosystem also includes $SOIN token holders, who can access platform features and participate in governance, and third-party data providers who can integrate with the platform to enrich its analytical capabilities. ^{[1] [2]}

Use Cases

The platform is designed to support a variety of marketing objectives for both brands and creators in the Web3 space.

• For Web3 Brands:
  • Discovering, vetting, and collaborating with authentic influencers.
  • Managing marketing campaigns from a single, integrated dashboard.
  • Optimizing marketing spend with data-driven performance analytics.
  • Executing secure, trustless payments to creators globally.
  • Conducting targeted launch campaigns for new tokens, dApps, or NFT collections.
  • Driving community growth by identifying and engaging with relevant audiences.
• For Creators/KOLs:
  • Finding legitimate, paid marketing opportunities from Web3 projects.
  • Receiving secure and timely payments through automated smart contracts.

These use cases are intended to streamline the entire influencer marketing workflow, from initial strategy to final payment. ^{[1] [2]}

Architecture

SOIN is built on a multi-chain architecture designed to support cross-chain interoperability. The technical foundation is structured as a multi-layered system. The Data Aggregation Layer serves as the base, collecting data from diverse sources such as on-chain blockchain data, social media APIs, and market data feeds. Above this is the AI Core Layer, which processes the aggregated data using proprietary algorithms, Large Language Models (LLMs), and predictive analytics. The platform's primary features, including the Market Intelligence Agent and KOL Matching Engine, operate within this layer.

The Application Layer is the user-facing interface, which includes the dashboard, campaign management tools, and other interactive elements. Finally, the Blockchain Integration Layer connects the platform to various blockchain networks, including Ethereum and Polygon. This layer facilitates on-chain activities, such as identity verification and the execution of smart contracts for automated payouts, using languages like Solidity and Move. The system is designed to handle both fiat and cryptocurrency transactions. ^{[2] [1]}

Tokenomics

The SOIN ecosystem incorporates a native utility token, $SOIN, which has a total supply of 1,000,000,000 tokens. The token is designed to be integral to the platform's business model and governance structure. ^[2]

Allocation

The total supply of $SOIN tokens is distributed across several categories to support the long-term growth and decentralization of the platform.

• Ecosystem & Marketing: 30%
• Liquidity & Treasury: 20%
• Team & Advisors: 20% (subject to a 4-year vesting schedule with a 1-year cliff)
• Private Sale: 15%
• Seed Round: 10%
• Public Sale: 5%

This allocation structure is intended to fund development, incentivize community participation, and ensure sufficient liquidity for the token. ^[2]

Utilities

The $SOIN token is designed with multiple functions within the platform to drive utility and user engagement.

• Platform Access: Users may be required to stake $SOIN tokens to unlock premium features, higher data analysis tiers, or other advanced services.
• Payment Currency: The token can be used for paying subscription costs and platform fees, often at a discounted rate compared to other payment methods. It is also used to lock payments in the smart contract escrow system for campaigns.
• Governance: Holders of $SOIN can participate in the platform's decentralized governance by proposing and voting on protocol upgrades, new feature development, and the allocation of treasury funds.
• Rewards and Incentives: Users can earn $SOIN tokens as rewards for staking, active participation on the platform, and other contributions that support the ecosystem's growth.

These utilities are designed to create a self-sustaining economic model for the platform. ^{[2] [1]}

Governance

Governance of the SOIN platform is facilitated through the $SOIN token, aiming to establish a decentralized decision-making process. Token holders have the ability to propose and vote on key decisions that affect the platform's future development, economic parameters, and operational policies. This model is intended to align the interests of the users and stakeholders with the long-term success of the project. ^[2]

Confirmed Partnerships

To support its data aggregation and multi-chain functionality, SOIN has established partnerships and integrations with several key projects in the blockchain infrastructure space. The platform also supports multiple blockchain networks for its on-chain operations.

• Chainlink
• The Graph
• Polygon
• BNB Chain
• Solana
• Ethereum

These collaborations provide the technical foundation for the platform's data analysis and smart contract capabilities. ^{[2] [1]}