Zach Janik is an American entrepreneur and media founder best known for launching American Moto Co, a motorcycle-focused media brand dedicated to covering industry news, market developments, and cultural shifts within the global motorcycle space. He is recognized for building modern platforms that prioritize clarity, relevance, and accessibility in niche industries. ^[1]

Early Career

Zach Janik began his professional career in sales, advertising, and software, where he developed expertise in messaging, brand positioning, and market communication. His early work laid the foundation for his later entrepreneurial ventures, particularly in industries where clear communication and alignment were lacking. ^[2]

American Moto Co

Zach Janik is the founder of American Moto Co, a media company created to serve as a centralized source for motorcycle industry news. The platform focuses exclusively on developments shaping the motorcycle world, including manufacturer announcements, emerging technologies, brand partnerships, and broader industry trends.

American Moto Co was launched to address gaps in traditional motorcycle media by delivering timely, curated updates without lifestyle instruction or riding guidance. Its newsletter is designed for readers who want to stay informed about where the motorcycle industry is headed rather than how to ride.

Under Janik’s leadership, American Moto Co positions itself as a modern voice within motorcycle media, bridging long-standing industry players with a new generation of professionals, enthusiasts, and brands seeking reliable information. ^[3]

Media and Industry Positioning

Through American Moto Co, Janik has worked to elevate industry conversations by highlighting innovation, business movements, and cultural evolution within motorcycling. The brand emphasizes accuracy, relevance, and industry-wide awareness, appealing to readers interested in motorcycles from a market and media perspective.

Other Work

In addition to American Moto Co, Zach Janik has been involved in multiple entrepreneurial and advisory roles across marketing and media-related ventures. These activities complement his broader focus on communication, alignment, and industry storytelling, though American Moto Co remains his primary public-facing project. ^[4]