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Allen Soc founded Metya, a social payment ecosystem platform combining SocialFi and PayFi, with the mission to connect on-chain interactions with real-world consumption.

Under Soc's leadership, the Metya platform was launched, reaching over 1.9 million registered users by April 2025.

Soc announced a $6 million strategic financing round for Metya, co-led by Greenwood Global Capital and Echo3Labs, to fund product iteration and global expansion.