Bryan Goh is a technology entrepreneur known for co-founding Treehouse Finance, a protocol focused on building decentralized fixed-income infrastructure for digital assets. He has a background in developing consumer platforms across various sectors, including travel, retail, and decentralized finance. ^{[1] [2]}

Education

Goh attended Truman State University from 2007 to 2011, where he earned a Bachelor of Science (B.S.) in Biology/Pre-Medicine. He later pursued a Master's degree in Entrepreneurship from the University of Cambridge. ^[3]

Career

Goh began his career as a co-founder and Chief Operating Officer at Host Bully, LLC, from 2007 to 2009. He later interned at HSBC in Singapore in 2011, gaining experience in the banking sector. In 2014, he became managing partner at Unlaced Labs, a technology development firm specializing in transforming product concepts into functional solutions. That same year, he founded Dibly, a B2C platform designed to give retail and F&B merchants control over their sales through real-time, location-based data. Dibly was acquired by Hotels.com.sg in 2016.

From 2016 to 2018, he co-founded Travelr, a platform enabling activity and experience providers to sell through web and mobile channels. The project involved partnerships with financial institutions and tourism boards, and it collaborated with the United Nations on community-based tourism initiatives aligned with the Sustainable Development Goals.

Between 2018 and 2021, he co-founded Native, a travel social commerce platform offering curated content and booking tools across Southeast Asia. The platform integrates community features with travel services. In 2021, he co-founded Treehouse Labs and served as chief operating officer until 2023. He later transitioned to leading product, design, and marketing efforts within the company, where he continues to focus on building decentralized finance infrastructure and analytics tools. ^[4]