Masanobu Yoshida is the Deputy President and CTO of Jasmy, a company specializing in Internet of Things (IoT) technology. He has held key positions in major corporations such as Sony and SoftBank Mobile and is currently the CEO of DREAMFOREST Corporation. Yoshida's career has been marked by developments in digital camcorders, PDAs, and smartphones. ^[2][3][4]

Education

Masanobu Yoshida attended the University of Tokushima, where he studied technology and engineering. ^[2]

Career

Yoshida's career began at Sony in 1980, where he worked for over 27 years. He was involved in developing the world's first digital camcorder, the DCR-VX1000, and the DCR-PC7, noted for being the world's smallest and lightest digital camcorder at the time. He also served as the President of the Handheld Computer Company at Sony, overseeing the PDA business under the CLIE brand, which achieved market success in Japan and the USA. Additionally, he was responsible for cell phone development at Sony Ericsson and served as General Manager of the System LSI Division in the Semiconductor Business Group.

In October 2007, Yoshida joined SoftBank Mobile as Senior Vice President. He played a crucial role in the transition from feature phones to smartphones and IoT devices, including the introduction of the iPhone 3G in Japan in 2008 and the launch of Android devices. His leadership also saw the introduction of the first 3G digital photoframe.

Since December 2011, Yoshida has been the CEO of DREAMFOREST Corporation, providing IoT planning, development, design, and manufacturing services, as well as consulting.

In addition to his corporate roles, Yoshida has served as a Visiting Professor at Tokushima University since July 2022, sharing his expertise with students and faculty. ^[1][2]

In his current role at Jasmy, Yoshida is responsible for the company's IoT platform, which uses a private blockchain developed with New Zealand's Centrality Limited. This platform aims to lower costs and barriers to entry for IoT development, enabling the creation of IoT devices through DApps and electronic boards. ^[1][2][3][4]