The Real Lifestyle (TRL) is a RWA (Real World Assets) ecosystem focused on tackling the challenges of unaffordable and inaccessible homeownership by creating a platform that empowers investors and potential homeowners. Their solution aims to reduce financial and geographical barriers to real estate investments while accelerating the transition from renting to homeownership. ^{[1][2] [3]}

Overview

TRL offers two distinct products tailored to different audiences both within the traditional and decentralized digital environments, each serving various use cases and different offerings; (i) the TRL Home Subscription Application (TRL HomeSub) with enhanced homeownership functionalities, and (ii) a DeFi application. ^[4]

Rent via Subscription

TRL’s flagship offering, TRL HomeSub, introduces a rental subscription model, providing users with global mobility and flexibility. This service allows users to rent properties worldwide without being locked into a single location or burdened by long-term rental agreements or mortgages. TRL HomeSub gives access to a carefully curated selection of properties across various regions, empowering users to experience different cultures, lifestyles, and communities without the constraints of traditional renting. ^[4]

Powered by fractionalized real estate investments

TRL presents a professionally managed, fractionalized property fund that functions similarly to REITs in traditional finance. This model captures value from a curated selection of real estate properties, delivering both token-based value appreciation (e.g., from property price growth) and consistent income for holders (e.g., from rental yields).

By democratizing real estate ownership, TRL enables individuals with diverse financial capacities to invest in a diversified property portfolio through fractional ownership. For example, someone in Asia can now hold a fraction of a real estate portfolio spanning locations such as the United States, Bali, and Dubai—an opportunity that would have been prohibitively costly and complex in the Web2 world. ^[4]

This model provides access to stable income streams and potential capital growth on a global scale, offering valuable investment opportunities for both novice and experienced real estate investors. Additionally, investors can capitalize on high-yield markets, like Dubai, which were previously out of reach.

"The vision for TRL is to empower lifestyles by addressing the flexibility demands of our consumer. We are building a new ecosystem to serve renters, homeowners and investors that enables borderless living and earnings. We aim to be the only platform that enables renters and homeowners to select their next dream home globally, and for investors, to seamlessly invest and earn across the world. All this wrapped in a revolutionary utility rewards ecosystem that enables our community to live their lifestyle, and earn." - TRL's Mission statement ^[4]

Malaysia's First RWA Platform

TRL made history in September 2024 by launching the nation’s first tokenized property in Johor Bahru. This initiative marked a pivotal step toward integrating blockchain technology with traditional property ownership, reflecting the growing trend of digitizing real-world assets. ^[10]

During Malaysia Blockchain Week 2024, TRL launched a groundbreaking initiative in tokenized property investment, attended by nearly 500 industry leaders, investors, and blockchain enthusiasts. The event marked a milestone with a visionary investor purchasing 100% of the tokens for full ownership of the asset. As the first tokenized property project in Malaysia, TRL showcased how tokenization can make real estate more accessible and transparent by dividing assets into smaller, tradable digital units. ^[5]

Token Ecosystem

$TRLX

$TRLX (The Investment Ecosystem) is an asset-backed token representing fractional ownership in designated real estate portfolios. Each token reflects a share of profits from underlying properties, with value tied to asset performance. This structure fosters a healthier investment culture within the tokenized asset class, encouraging long-term holding for both capital appreciation and rental yield generation. ^[7]

$TRLCO

$TRLCO is a utility token listed on CEXs and DEXs, with the Token Generation Event (TGE) targeted for Q1 2025. Token holders gain benefits such as discounts on home subscriptions and priority access to TRL’s ecosystem. $TRLCO also provides features like enhanced yields and early access privileges, evolving in tandem with ecosystem growth.

TRL’s DeFi ecosystem caters to Web3 users, offering liquidity and property pools that support lending and borrowing protocols for real estate transactions. This framework addresses real estate’s inherent illiquidity, enhancing both token utility and market liquidity. $TRLCO has a total supply of 1.8 billion tokens and an initial market cap of $1,320, 732. ^[11]

Team

• Adrian Gaffor (Co-founder & CEO): Founder of Esports Business Network: Adrian led the largest award-winning esports marketing group in Asia, known for its global influence and successful partnerships with major brands such as Mountain Dew, Red Bull, and Intel, as well as key publishers like Valve and Riot Games. His experience in building and scaling a high-profile marketing group provides a strong foundation for driving TRL's market presence and strategic partnerships. ^[8]
• Warren How (Co-founder & COO: Former COO of Pak Chun Group): Warren has extensive experience managing large-scale real estate projects with a total Gross Development Value of over RM600M. His background in real estate development and private equity fund management equips him with deep industry knowledge and operational expertise crucial for scaling TRL’s real estate ventures. ^[9]
• Ines Yong (Chief Technology Officer): Ines brings a wealth of experience from her roles as a blockchain developer for the Bitcoin and Ethereum Foundations, as well as her leadership as CEO of Ark Labs and WonderLoyalty. Her technical acumen and entrepreneurial spirit are essential for developing and implementing TRL’s innovative blockchain and tokenization solutions.
• Marianne Chuo (Chief Marketing Officer): With a background as the Marketing Director at WOO X, GuildFi (rebranded as Zentry), Marianne has a track record in driving successful marketing campaigns in the digital and blockchain spaces. Her expertise in marketing and brand positioning will be pivotal in establishing TRL’s presence and engaging both consumers and investors.- Yen Ray Ng (Chief Strategy Officer): Yen Ray’s experience as a Founder and his role in product development at Malaysia’s largest digital bank, GXBank, coupled with his investment expertise at 500 Global’s SEA Fund, bring a strategic edge to TRL. His ability to align business strategy with market opportunities will be key in steering TRL’s growth and scaling efforts. ^[9]

Partners

• BASE
• Plume Network
• IXSwap
• Haven1
• ArkeFi
• RWA.inc
• Cyberscope ^[1]