Grampus CWC is a game studio responsible for creating the $GRAM ecosystem and the games Norma in Metaland and Juicy Adventure. The studio aims to integrate Web3 technologies with conventional gaming experiences.^[1][2][11]

Overview

GRAMPUS CWC PTE. LTD., established in 2021 by Jeein "KAY" Kim, operates as a subsidiary of GRAMPUS Inc., a casual game developer founded in Seoul in 2014. Initially focused on Web2 gaming, GRAMPUS Inc. began exploring Web3 technologies in 2021.

The studio is involved in developing the $GRAM Ecosystem, which includes its first games, Norma in Metaland and Juicy Adventure. The aim of GRAMPUS CWC is to leverage blockchain technology to enhance the gaming experience, building on the foundation laid by its previous game, Cooking Adventure in Web2 with a user base of over 33M. The $GRAM Ecosystem is intended to go beyond traditional Play-to-Earn models by incorporating various partnerships and fostering a diverse gaming community.^[1][2][3][4]

Products

Norma in Metaland

Norma in Metaland: Cooking Adventure is a blockchain-based cooking simulation game available across multiple platforms. Players are tasked with managing kitchen operations, upgrading equipment, and advancing through a variety of restaurants. The game incorporates digital assets as tokens and NFTs, aiming to facilitate management within its ecosystem. It includes a single-player mode and a World Chef Championship for competitive play, with the intention of addressing typical challenges faced in blockchain gaming.^[3][9]

Gameplay

"Norma in Metaland," launched in July 2023 for mobile and web platforms, incorporates Web3 technology with the established gameplay mechanics of "Cooking Adventure," previously operated by GRAMPUS Inc.

In the game, players follow Chef Norma's journey, where they manage and develop over 50 restaurants. They prepare a variety of dishes, including ramen, sushi, pasta, and cuisines from regions such as Korea, India, and Greece. Players can use the earnings from their restaurant operations to upgrade their kitchens and restaurant interiors, aiming to progress through the game and enhance their culinary standing in Metaland. ^[4]

$CANDY

$CANDY is an in-game utility token used in Norma in Metaland. It has various uses within the game, including upgrading in-game assets and exchanging for other tokens. The following are ways $CANDY can be earned and its associated utilities:

Candy can be earned through:

• Chef/Master level up
• Completing quests
• Clearing each stage (1 time only)
• Getting 3 to 4 matching numbers in Lucky Ball Event
• Participating in World Chef Championship (based on rank)
• Winning Jackpot in Cake Festival
• Exchange $GRAM for Candy ^[9]

Norma NFT

The Norma NFT project seeks to combine the Cooking Adventure game with real-world partnerships, particularly in the food and beverage sector. As the first membership NFT in the GRAM-PROTOCOL ecosystem, it aims to contribute to the platform's future growth.

Norma NFTs are structured with different reward tiers, providing holders with in-game benefits. The rewards vary based on the number of Friends NFTs owned, with holders of 3-5 star Norma NFTs eligible for monthly $GRAM airdrops over 36 months. The project includes a total of 10,000 unique NFTs, distributed across five distinct tiers, each offering different advantages.^[8]

Juicy Adventure

Juicy Adventure is a Web3 third-person shooter (TPS) game, which aims to attract both Web2 and Web3 players with its simplified controls and unified gameplay experience. The game allows players to earn $JELLY, its utility token, through various activities such as performance-based rewards, participation in special modes, and upgrading Shooter NFTs. The project seeks to provide a balanced and engaging experience while maintaining a sustainable in-game economy.^[3][5][10]

Gameplay

Juicy Adventure is a 5v5 casual shooter game set in a colorful animal forest environment, where players engage in battles around a large blender. The game features various match modes, such as Solo, Team, and Friendly Matches, allowing players to choose from different Shooters, weapons, and strategies.

In each match, players are assigned to dynamic maps with scattered fruits. They must collect these fruits while avoiding enemy attacks to create juice in the blender, which provides buffs to enhance performance during the match.

Each Shooter has unique special abilities, adding a layer of strategy to gameplay. Players can earn $JELLY, the game's utility token, based on their performance in matches, which is used for in-game rewards and progression. ^[10]

$JELLY

$JELLY is the utility token of Juicy Adventure, supporting the game's play-and-earn ecosystem. Players can earn $JELLY through their performance in various game modes, including Solo and Team Matches, where individual contributions and team successes are key factors in determining rewards.

It can be used to:

• Refresh earning counts of Shooter NFTs
• Upgrade the stats of Shooter and Skin NFTs
• Purchase in-game packages
• Exchange $GRAM for $JELLY (in the future) ^[10]

Juicy Pass NFT

The Juicy Pass NFT serves as a genesis membership pass within the GRAM Ecosystem, aiming to combine traditional gameplay with Web3 elements. Limited to 800 passes, it offers holders exclusive advantages, such as early access to Juicy Adventure’s Frontier Test, $GRAM airdrops, and a Legendary Shooter NFT. The Juicy Pass also enhances in-game performance, providing increased $JELLY earning potential through unique skins and other in-game perks. ^[4]

Shooter NFT

Shooter NFTs serve as key assets in Juicy Adventure, allowing players to earn $JELLY through customizable attributes such as health, damage, and speed. Each Shooter NFT includes an "Earning Count," which can be replenished with $JELLY to maintain ongoing earnings.

Upgrading Shooter NFTs may improve their performance and market value. Pairing them with Skin NFTs can increase $JELLY earnings. These NFTs aim to provide strategic depth and economic utility within the game's Web3 ecosystem. ^[4]

Tokenomics

Grampus Token ($GRAM)

The $GRAM token functions as the primary currency for Web3 content provided by GRAMPUS CWC. It is designed to be deflationary, with a total and maximum supply of 1 billion tokens.^[3]

Utility

In-game

The $GRAM token is the core currency for the Norma in Metaland and Juicy Adventure gaming ecosystems, supporting various in-game activities through its associated utility tokens. These tokens facilitate transactions and gameplay enhancements, contributing to the broader $GRAM economy.

• In-game Transactions: Players can exchange $GRAM for utility tokens like $CANDY and $JELLY to purchase items, level up characters, and access other game features.
• Norma in Metaland ($CANDY): Used as an inflationary utility token within Norma in Metaland, $CANDY integrates with $GRAM to support in-game activities.
• Juicy Adventure ($JELLY): Functions as an inflationary utility token in Juicy Adventure, designed to enhance the gaming experience and complement $GRAM’s ecosystem. ^[3]

Ecosystem

The $GRAM token is designed as the central currency within Grampus’s gaming ecosystem. It aims to support ecosystem initiatives, including partnerships and DeFi integrations. Additionally, $GRAM is intended to facilitate activities across the gaming value chain, such as content creator support programs and advertising monetization, contributing to ecosystem development and potential revenue opportunities. ^[3]

Governance

The $GRAM token aims to facilitate governance within the Grampus ecosystem, allowing holders to engage in decision-making processes and ecosystem activities:

• Voting Participation: $GRAM holders are enabled to vote on key platform matters, including game updates, live operations, future developments, and community proposals.
• Staking Mechanism: The "Liquid Staking" system allows users to stake $GRAM and potentially earn additional $GRAM based on the $GRAM-to-sGRAM exchange ratio, offering flexible options without minimum requirements.
• GRAM DAO Role: Staking $GRAM grants membership in the GRAM DAO, where sGRAM holders can participate in governance decisions and contribute to project-related proposals.

Allocation

The allocation of the $GRAM token is as follows:

• Play & Earn / Service & Earn: 440,000,000 tokens (44.0%)
• Ecosystem Fund: 325,000,000 tokens (32.5%)
• Staking Reward: 100,000,000 tokens (10.0%)
• Team: 70,000,000 tokens (7.0%)
• Private Sales: 65,000,000 tokens (6.5%) Additionally, 30,000,000 $GRAM (3.0% of the total supply) from the Ecosystem Fund is set aside for an airdrop event aimed at supporting a future CEX listing and expanding the user base. ^[7]