JSR is a Web3 gaming project that introduces a "chant-to-earn" model designed to onboard users from India into the decentralized ecosystem. The project combines traditional Indian chanting practices with play-to-earn (P2E) mechanics, meme culture, and decentralized finance, operating primarily through a game on the Telegram messaging platform. ^{[1] [2]}

Overview

The core mission of the JSR project is to make Web3 technologies more accessible and culturally relevant to the Indian market, particularly targeting the Gen Z demographic. The project identifies a gap in the Indian gaming landscape for high-quality, immersive social games with cultural resonance, similar to the popularity of titles like Ludo and Teen Patti. It aims to bridge the divide between the growing awareness of crypto assets among young Indians and the technical barriers often associated with acquiring and using them. ^[3] The central concept is to gamify the spiritual practice of chanting, specifically the mantra "Jai Shri Ram," transforming it into a simple, tap-based mobile game. This "Chant-to-Earn" model rewards users for their in-game activity, seeking to promote the mental and spiritual benefits of chanting while providing tangible incentives. ^{[4] [2]}

JSR positions itself as a community-powered "meme revolution" for the Indian market, leveraging the country's large base of digital payment users. A key part of its strategy is the integration of India's Unified Payments Interface (UPI), a widely adopted system with over 350 million users, to create a familiar and straightforward fiat on-ramp for in-game purchases. The project's governance is structured as a Decentralized Autonomous Organization (DAO), allowing holders of its native token to participate in key decisions. The project began establishing its social media presence in October 2024, with subsequent announcements detailing its game features and community initiatives. ^{[1] [3]}

Products

The primary product of the JSR project is a Telegram-based game titled the "Chant-to-Earn Game." This game operates as a Telegram Mini App, accessible through a bot interface (@jaisriram_io_bot). This architecture eliminates the need for users to download a separate application from traditional app stores like the Apple App Store or Google Play Store, simplifying discoverability and user access. The gameplay is designed to be straightforward, centered on simple tap-based activities that simulate the act of chanting. Through this interface, users can perform in-game actions, earn rewards, track their progress on leaderboards, and interact with the project's ecosystem. ^{[4] [2] [3]}

Features

The JSR platform incorporates several features designed to engage users and facilitate participation in its ecosystem.

• Chant-to-Earn (C2E) Gameplay: This is the core mechanic of the project. Users participate in a tap-based game where repeated tapping represents the act of chanting. This activity allows them to earn an in-game currency called CHANT coins and experience points (XP). ^{[1] [2]}
• UPI Integration: The platform integrates the Unified Payments Interface (UPI), a dominant payment system in India. This feature is designed to provide a seamless fiat on-ramp, allowing users to purchase tokens or in-game assets directly using a familiar payment method. ^[3]
• Leaderboards: A competitive leaderboard system is integrated into the game to rank players based on their in-game activity and earnings. This feature was promoted to encourage user competition and engagement. ^[2]
• In-Game Boosts: Players have the option to use boosts within the game to maximize their earning potential for CHANT coins. ^[1]
• Daily Spin: A feature that allows users to spin a virtual wheel once per day to win bonus CHANT coins, adding a daily engagement incentive. ^[1]
• Referral System: The project includes a referral program that rewards users with additional CHANT coins for inviting new members to the game. A referral contest was held in December 2024 to incentivize community growth. ^{[1] [2]}
• DAO Governance: Holders of the project's native token, $JSR, can participate in governance by voting on proposals related to the project's development and strategic decisions, such as upcoming token swap deals. ^[1]
• Early Access to Token Sales: A key utility for $JSR holders is exclusive early access to the presales of other meme tokens before they are listed publicly, facilitated through the project's token swap deals. ^[1]

Ecosystem

The JSR ecosystem is built around a dual-token model and is supported by several digital platforms for gameplay and community interaction. The economic structure consists of two distinct assets: the primary $JSR token and the in-game CHANT coin.

1. $JSR Token: The primary cryptocurrency of the project. It functions as the governance token, granting holders voting rights within the DAO. It also provides utility, such as granting access to exclusive token sales. ^[1]
2. CHANT Coin: An in-game, non-tradable currency earned by players through participation in the Telegram game. CHANT coins are not directly transferable on a blockchain but can be converted into $JSR tokens through a dedicated swap portal provided by the project. ^[1]

The ecosystem's digital footprint includes its official website for general information, its X (formerly Twitter) account for announcements, and a large Telegram community group for user engagement. As of early 2025, the project's Telegram community had over 65,000 members. The project also utilizes platforms like Zealy to host community engagement campaigns and contests. ^{[5] [2]}

Use Cases

The JSR platform and its native token are designed to serve several functions within its ecosystem.

• Earning cryptocurrency rewards in the form of $JSR tokens by participating in the chant-to-earn game.
• Gaining exclusive, early access to presales of other meme tokens through community-approved token swap deals.
• Participating in the project's governance through a DAO model to vote on key proposals.
• Onboarding new users to Web3 from the Indian market by leveraging the familiar and accessible UPI payment system.
• Swapping in-game CHANT coins, earned through gameplay, for the main $JSR token.
• Engaging in multi-faceted gameplay that may expand to include trading digital assets and participating in in-game prediction markets.

These use cases are intended to create a comprehensive and engaging experience for users. ^{[1] [3]}

Architecture

The technical architecture of JSR is described as a "Telegram-native gaming layer." The primary user interface and point of access is a Telegram Mini App, which operates through the messaging application's bot functionality. This approach simplifies user acquisition by avoiding the need for downloads from conventional mobile app stores, thereby reducing friction for new users. While the specific blockchain network on which the $JSR token and its smart contracts are deployed is not explicitly stated, the project documentation notes that users can purchase $JSR tokens by swapping assets such as USDT, SOL, or BNB. This suggests potential integration with or operation on EVM-compatible chains like BNB Chain or the Solana ecosystem. ^{[3] [1]}

Tokenomics

The native token of the JSR ecosystem is $JSR. It has a total supply of 1,000,000,000,000 (one trillion) tokens. The tokenomics are designed to support community growth, project development, and ecosystem liquidity. ^[1]

Allocation

The total supply of $JSR is allocated across several categories to ensure balanced distribution for different aspects of the project.

• Community: 51%
  • Incentives & Rewards: 50%
  • Initial Promoters: 1%
• Treasury: 30%
  • This allocation is designated for centralized exchange (CEX) listings, providing liquidity, funding staking programs, and executing token burns.
• Fundraising: 11%
  • Public Sale: 7%
  • Community/KOLs: 3%
  • Pre-Seed/Angels: 1%
• Core Contributors: 7%
  • This portion is allocated for the team and project advisors.
• Reserve: 1%
  • This allocation is reserved for future development needs.

This allocation structure was outlined in the project's official documentation. ^[1]

Utilities

The $JSR token is designed with multiple utilities to drive demand and integrate it into the project's core functions.

• Governance: Holders can participate in the JSR DAO by voting on project decisions, most notably on proposals for "token swap deals."
• Access: The token provides holders with exclusive, early access to presales of other meme tokens before they become publicly available.
• Conversion: It serves as the primary token for which players can swap their earned in-game CHANT coins.
• Rewards: $JSR is the main reward asset distributed to users for their participation in the chant-to-earn game and other community incentive programs.

These utilities are central to the token's role within the JSR ecosystem. ^{[1] [3]}

Governance

JSR employs a DAO governance model, which empowers its community of $JSR token holders to influence the project's direction. Through this model, token holders can collectively vote on key proposals. The primary example cited for this governance function is the ability to approve "upcoming token swap deals." These deals allow the JSR community to gain access to other projects' tokens at pre-listing or preferential prices, with the DAO's vote serving as the mechanism for unlocking these opportunities. This structure is intended to foster a sense of ownership and active participation among community members. ^[1]

Team

The core team behind the JSR project includes Sadanand VGK (Founder), Krishna Bala (Co-founder), Sherri Cuono (Head of Gaming Ecosystem), and William Volk (Executive Producer). The project's tokenomics allocate 7% of the total $JSR supply to "Core Contributors," a category that includes the team and its advisors. ^{[1] [3]}

Partnerships

The project has utilized the Zealy platform to host community engagement campaigns, such as its referral contest in December 2024. While the integration with India's Unified Payments Interface (UPI) is a critical component of its strategy, UPI is a public payment infrastructure rather than a formal corporate partner. No other official partnerships have been announced. ^{[2] [3]}