Peter Mintzberg is the newly appointed CEO of Grayscale, a cryptocurrency investment firm based in New York City. ^[1][2]

Education

Peter Mintzberg attended Federal University, Brazil for a Bachelor's degree in computer and industrial engineering. Afterward, he attended the Stanford University Graduate School of Business and then Harvard University for an MBA in Finance & Strategy. ^[1]

In 2018, Mintzberg was recognized as a Latino leader in Finance by The Alumni Society. Mintzberg was also selected as a David Rockefeller Fellow in the 2016-2017 Class by the Partnership for New York City. ^[6]

Career

Peter kickstarted his career at McKinsey & Co. New York in 2004 as a Management Consultant. In 2006 he joined BlackRock as a Director, Strategy and Business Development and in 2010, he advanced to the role of COO and Head of Strategy, Latin America & Iberia. ^[1]

In 2013, Peter joined OppenheimerFunds as the Head of Corporate Strategy and Development. In 2016, he advanced to the role of Chief Strategy Officer and Global Head of Corporate Development, and in 2019, he was the Global Head of Corporate Strategy, Investor Relations, and Treasury until 2020. ^[1]

From 2020 to 2021 he served as the Managing Director of Apollo Global Management Inc. In 2021 he joined the Goldman Sachs team as Global Head of Strategy, Goldman Sachs Asset Management, and in 2023 he advanced to the role of Global Head of Strategy, Goldman Sachs Asset & Wealth Management with an increased responsibility to include Goldman’s Wealth Management business. ^[3]

Grayscale

In May 2024, Peter Mintzberg was appointed the Chief Executive Officer of Grayscale. This follows the resignation of former CEO Michael Sonnenshein, with the transition completed in August 2024. ^[4]

Sonnenshein had stepped away from his position as Grayscale’s Chief Executive to pursue other interests. Grayscale then selected Mintzberg as his successor, bringing more than 20 years of Wall Street experience to the role. ^[5]

Upon taking the role, Mintzberg faced a significant strategic challenge. In January 2024, following a successful legal battle by Grayscale, the SEC approved the conversion of the Grayscale Bitcoin Trust (GBTC) into an ETF and allowed competitors like BlackRock and Fidelity to launch their own low-cost Bitcoin ETFs. This new competition led to substantial outflows from GBTC, which had a higher management fee. Grayscale responded by reducing the GBTC fee from 2% to 1.5% and launching a "mini" GBTC with a competitive 0.15% fee to mitigate outflows and attract new investors. ^[7]

Mintzberg's strategy for Grayscale's future involves diversifying its revenue streams beyond GBTC. He is focused on expanding the company's product offerings, with plans to increase the pace of new product launches and regulatory filings from one per month in 2024 to five per month in 2025. These new products include ETFs providing exposure to a wider range of crypto assets, funds based on covered call options for income generation, and services for managing crypto networks through staking. To support this expansion, Mintzberg is also building a national sales force to deepen relationships with institutional clients, family offices, and sovereign wealth funds. ^[7]

“I’ve long admired Grayscale’s position as the leading crypto asset management firm, and I am honored to join the most talented and pioneering team in the business. This is an exciting time in Grayscale’s history as it continues to capitalize on the unprecedented momentum in the asset class,” said Mintzberg. ^[6]

He also shared his excitement on X (formerly Twitter).

"Excited to be part of the next chapter of this iconic firm. Grayscale has been at the forefront of crypto investing for over a decade, and I'm thrilled to work with this talented team to continue to innovate and lead in this dynamic space." ^[8]

Grayscale founder Barry Silbert expressed confidence in the company's direction under Mintzberg, stating, "Grayscale is poised to be the next BlackRock or Vanguard in the same way those firms pioneered index investing or Pimco pioneered the bond market." ^[7]

Grayscale is a subsidiary of CoinDesk's parent company Digital Currency Group that focuses on transparency, regulatory compliance, and providing investment products and it was founded in 2013. ^[4]