Strategy – Milestones
Key milestones and important events in Strategy's history.
3
Total Milestones
1989
Earliest
2025
Latest
36 yrs
Span
Showing 3 milestones for Strategy
20252 milestones
3
1 Oct 2025
Acquired 220 Additional BTC
Announced the acquisition of an additional 220 BTC, bringing its total holdings to 640,250 BTC at an average purchase price of ~$74,000 per bitcoin.
x.com/Strategy/status/1934241815213058812
1 Feb 2025
Rebranded to Strategy
The company officially rebranded from MicroStrategy to Strategy, simplifying its name to reflect its dual focus on software and its Bitcoin treasury.
x.com/Strategy/status/175670018152130588119891 milestone
1
1 Jan 1989
Founded as MicroStrategy
Founded by Michael Saylor as MicroStrategy, the company began its 35+ year history in the enterprise software industry.