Verasity is a technology company that provides an advertising infrastructure powered by blockchain and artificial intelligence, designed to combat ad fraud in the digital advertising industry. The project aims to create a more transparent and trustworthy advertising supply chain for brands, publishers, and viewers through a suite of patented technologies. ^[3]

Overview

Verasity is a blockchain-based project founded in 2017 and officially established in 2018 with a focus on reducing losses from ad fraud in digital advertising. Its core system, Proof of View (PoV), integrates blockchain, artificial intelligence, and machine learning to verify whether ad impressions come from real users rather than automated traffic. This technology enables advertisers to access verifiable data on campaign performance, while providing publishers with transparent insight into invalid traffic. By applying these tools, the project aims to improve accountability and measurement across the advertising supply chain.

The ecosystem operates around its native utility token, VRA, and includes products such as the VeraViews ad stack for advertising operations and the VeraWallet for token storage and management. Verasity has also filed and received patents covering PoV, Rewarded Video formats, and related technologies that support its platform. These components form the basis of a system intended to provide traceable and auditable solutions for advertising and digital content. ^[3]

Products

VeraViews

VeraViews is Verasity's comprehensive ad stack, which includes an open-ledger video advertising ecosystem, an Ad Exchange, and a Supply-Side Platform (SSP). This platform is the primary vehicle for deploying the company's patented Proof of View technology. It is designed to provide advertisers and publishers with tools to conduct ad campaigns with a reduced risk of fraudulent traffic. The system aims to provide transparent and auditable data, enabling brands to verify that genuine human users are viewing their ads. In a significant expansion, VeraViews launched the first home-grown Ad Exchange and SSP in the United Arab Emirates on June 2, 2025. This initiative was launched under the UAE Ministry of Economy’s NextGenFDI program, positioning VeraViews to set a new regional standard for secure and fraud-free advertising. ^{[3] [6]}

VeraWallet

The VeraWallet is the official, non-custodial digital wallet for Verasity's native token, VRA. It serves as a central component of the ecosystem, allowing users to buy, store, manage, and stake their VRA tokens. The wallet is designed with security features that include cold storage to protect user assets. A key feature of the VeraWallet is its dual network functionality, supporting the VRA token on both the Ethereum (ERC-20) and BNB Smart Chain (BEP-20) networks. This provides users with greater flexibility and interoperability between two major blockchain ecosystems, while maintaining a single unified balance and offering consistent staking rewards across all chains. ^{[3] [6]}

VeraCard & VeraPay

To expand the utility of its VRA token beyond the advertising ecosystem, Verasity is developing a suite of payment solutions. The VeraCard is a physical debit card that will enable users to make online and in-store purchases using their VRA holdings. Complementing the card is VeraPay, a payments application designed to facilitate transactions using VRA as its primary utility token. These products aim to bridge the gap between the digital asset ecosystem and traditional finance, thereby creating more real-world use cases for the VRA token. ^{[2] [6]}

VeraAds

VeraAds is an advertising service introduced by Verasity to integrate Web3 publishers and companies into its VeraViews platform. The initiative is designed to help digital publishers in blockchain, Web3, and metaverse spaces monetize video inventory through programmatic advertising, a revenue channel that has been underutilized in these sectors. By doing so, it aims to connect emerging technology platforms with established advertising markets.

The service is supported by a team combining expertise in both advertising and blockchain to bridge traditional and Web3 marketing. VeraAds also adds utility to Verasity’s native token, VRA, as it can be used to fund campaigns within the ecosystem. Through this model, the project aims to expand its publisher network, broaden its client base, and adapt to emerging areas, such as metaverse advertising. ^[5]

Features

Proof of View (PoV)

Proof of View is Verasity's patented, proprietary fraud identification technology, serving as the central feature of its platform. The PoV module is designed to differentiate between human and bot traffic for video advertisements, aiming to provide accurate and verifiable audience metrics. It utilizes an open-ledger backend to transparently store advertising data on-chain, making it auditable and immutable. This system analyzes viewer behavior in real-time to detect and prevent ad fraud, ensuring that only genuine human views are counted and recorded. The technology forms the foundation of the VeraViews ad stack and is protected by multiple patents. ^[3]

Ad Fraud Prevention Suite

The broader ad fraud prevention capabilities of Verasity are delivered through the VeraViews platform, which comprises 13 distinct components. This suite integrates the core PoV module with advanced artificial intelligence (AI) and machine learning (ML) technologies. These systems work in concert to analyze large volumes of data, identify suspicious traffic patterns, and filter out invalid traffic (IVT) before it can impact campaign metrics. The goal of this comprehensive suite is to provide a robust defense against ad fraud, thereby increasing the value and effectiveness of digital advertising for all participants. ^{[1] [2]}

Rewarded Video

Verasity’s patent covers a system for “Rewarded Video,” a video format where users receive a reward—such as in-game currency, extra lives, or app benefits—in exchange for watching a video, which may include advertising. This format is designed to incentivize engagement by offering tangible value to the user, and the reward is typically delivered automatically upon completion of the video. Rewarded videos are generally short, non-intrusive, and can sometimes play while the user continues to use the app or game.

The format is widely used in mobile games, as well as in apps such as music streaming services or fitness platforms, to grant access to premium features or content. It boosts user engagement and provides an additional revenue stream for developers. ^[4]

Architecture

Verasity's architecture is a hybrid model that combines proprietary modules with blockchain technology, artificial intelligence (AI), and machine learning (ML). The core of its ad-tech stack is the patented Proof of View (PoV) system. The blockchain component of the architecture is utilized to create an open-ledger backend for recording advertising campaign data. This ensures that the data is transparent, immutable, and auditable by all parties involved.

The AI and ML technologies are applied to analyze viewer behavior and traffic patterns in real-time. These systems are crucial for the platform's ability to detect and prevent sophisticated forms of ad fraud that may not be apparent through simple metric analysis. The VeraViews platform integrates these technologies across its 13 distinct modules to provide a multi-layered defense against fraudulent activity. The project's native token, VRA, is multi-chain, existing as an ERC-20 token on the Ethereum blockchain and as a BEP-20 token on the BNB Smart Chain. This dual-chain architecture offers users the option of lower transaction fees and faster processing times, while maintaining a single, unified token supply and wallet balance. ^{[3] [6]}

VRA

Verasity’s ecosystem is centered on its native token, VRA, which underpins payments and utility across its products. In 2023, the project initiated major changes to its token structure, beginning with the burn of 10 billion tokens from its strategic reserve following a large-scale community consultation. This decision reduced overall supply and marked a shift toward a more community-driven approach. Additionally, Verasity announced plans to migrate 90 billion tokens, previously reserved for data circulation, to a new blockchain environment to address tokenomic inefficiencies and better align with the project’s operational needs.

Alongside these changes, Verasity introduced Proof of View (PoV) as a standalone token, operating on a separate contract from VRA. PoV is designed to support functions such as distributed content delivery, decentralized data storage, and fraud detection through machine learning and distributed computing. It also underpins a marketplace where external applications can use the technology for verifiable data storage. The two-token model separates the roles of VRA and PoV: VRA continues to serve as the payment and utility token for campaigns and staking, while PoV powers operational processes and offers additional incentives. This structure is designed to enhance functionality, improve efficiency, and distribute value throughout the ecosystem. ^{[7] [8]}

Partnerships

• UAE Ministry of Economy
• Carbon Browser
• Brightcove
• Amazon Ads Partner Program
• DAMEX