Verasity is a technology company that provides an advertising infrastructure powered by blockchain and artificial intelligence, designed to combat ad fraud in the digital advertising industry. The project aims to create a more transparent and trustworthy advertising supply chain for brands, publishers, and viewers through a suite of patented technologies. ^{[1] [2]}

Overview

Verasity was founded in 2017 and officially established in January 2018 to address the significant financial losses caused by ad fraud within the digital advertising sector. The project's core mission is to ensure that advertising budgets are spent on ads viewed by real humans, thereby increasing campaign efficiency and return on investment for advertisers. To achieve this, Verasity has developed a proprietary and patented technology module named Proof of View (PoV), which leverages a combination of blockchain, artificial intelligence (AI), and machine learning (ML) to validate ad views and filter out fraudulent traffic from bots and other non-human sources. The platform is designed to provide brands with auditable campaign statistics and publishers with transparent tracking of invalid traffic (IVT). ^{[3] [1]}

The ecosystem is built around its advertising technology and its native utility token, VRA. It includes a suite of products such as the VeraViews ad stack, the VeraWallet for token management, and upcoming payment solutions. The project has cultivated a significant global presence, with a community reported to be over 660,000 members across various platforms and more than 300,000 users of its native wallet. To support its international user base, Verasity engages with over 20 local language communities. The technological foundation of the project is protected by six granted patents for its Proof of View system, Rewarded Video technology, and other related innovations that form the core of its advertising and content ecosystem. ^{[3] [2]}

Products

Verasity's product suite is centered on its ad-tech solutions and integrated payment systems, all of which utilize the native VRA token.

VeraViews

VeraViews is Verasity's comprehensive ad stack, which includes an open-ledger video advertising ecosystem, an Ad Exchange, and a Supply-Side Platform (SSP). This platform is the primary vehicle for deploying the company's patented Proof of View technology. It is designed to provide advertisers and publishers with tools to conduct ad campaigns with a reduced risk of fraudulent traffic. The system aims to offer transparent and auditable data, allowing brands to verify that their ads are being seen by genuine human viewers. In a significant expansion, VeraViews launched the first home-grown Ad Exchange and SSP in the United Arab Emirates on June 2, 2025. This initiative was launched under the UAE Ministry of Economy’s NextGenFDI program, positioning VeraViews to set a new regional standard for secure and fraud-free advertising. ^[1]

VeraWallet

The VeraWallet is the official, non-custodial digital wallet for Verasity's native token, VRA. It serves as a central component of the ecosystem, allowing users to buy, store, manage, and stake their VRA tokens. The wallet is designed with security features that include cold storage to protect user assets. A key feature of the VeraWallet is its dual network functionality, supporting the VRA token on both the Ethereum (ERC-20) and BNB Smart Chain (BEP-20) networks. This provides users with greater flexibility and interoperability between two major blockchain ecosystems while maintaining a single unified balance and offering consistent staking rewards regardless of the chain used. ^{[3] [1]}

VeraCard and VeraPay

To expand the utility of its VRA token beyond the advertising ecosystem, Verasity is developing a suite of payment solutions. The VeraCard is a planned physical debit card that will enable users to make online and in-store purchases using their VRA holdings. Complementing the card is VeraPay, a payments application designed to facilitate transactions using VRA as its primary utility token. These products are intended to bridge the gap between the digital asset ecosystem and traditional finance, creating more real-world use cases for the VRA token. ^[2]

Features

Verasity's platform is distinguished by several core technological features that underpin its ad-tech and payment solutions.

Proof of View (PoV)

Proof of View is Verasity's patented, proprietary fraud identification technology and serves as the central feature of its platform. The PoV module is designed to differentiate between human and bot traffic for video advertisements, aiming to provide accurate and verifiable audience metrics. It utilizes an open-ledger backend to transparently store advertising data on-chain, making it auditable and immutable. This system analyzes viewer behavior in real-time to detect and prevent ad fraud, ensuring that only genuine human views are counted and recorded. The technology forms the foundation of the VeraViews ad stack and is protected by multiple patents. ^{[3] [2]}

Ad Fraud Prevention Suite

The broader ad fraud prevention capabilities of Verasity are delivered through the VeraViews platform, which is composed of 13 distinct components. This suite integrates the core PoV module with advanced artificial intelligence (AI) and machine learning (ML) technologies. These systems work in concert to analyze large volumes of data, identify suspicious traffic patterns, and filter out invalid traffic (IVT) before it can impact campaign metrics. The goal of this comprehensive suite is to provide a robust defense against ad fraud, thereby increasing the value and effectiveness of digital advertising for all participants. ^{[1] [2]}

Rewarded Video and Content Staking

Verasity has developed and patented systems for Rewarded Video, which facilitates a "Watch & Earn" model. This feature allows publishers to reward viewers with VRA tokens for their engagement with video content and advertisements. This model is intended to increase viewer attention and provide a direct incentive for participation. In addition to rewarding viewers, the project has also patented technology for Content Staking, further enhancing its capabilities within the digital content and advertising space. ^{[3] [2]}

Ecosystem

The Verasity ecosystem is designed as a circular economy centered around its advertising technology and the VRA token. The system integrates its various products to create a self-sustaining model involving advertisers, publishers, and viewers. Advertisers use VRA tokens to fund their advertising campaigns on the VeraViews platform. This creates a consistent source of demand for the token. Publishers, in turn, integrate the VeraViews ad stack to monetize their content and receive faster payments in VRA for validated ad views that have been verified by the Proof of View system. ^[2]

Viewers participate in the ecosystem through the "Watch & Earn" model, where they are compensated with VRA tokens for their attention and engagement with ads and content. The VRA tokens earned or purchased by participants can then be managed within the VeraWallet. Inside the wallet, users can store their tokens, stake them to earn rewards, or transact with them. The planned introduction of VeraPay and the VeraCard aims to further expand the token's utility, allowing it to be used for everyday digital payments and purchases. This integrated approach connects the advertising, rewards, and payments components into a comprehensive system. ^{[1] [2]}

Use Cases

The Verasity platform and its native VRA token are designed for several primary use cases within the digital advertising and blockchain industries.

• Ad Fraud Prevention: Advertisers and publishers utilize the VeraViews platform to conduct ad campaigns with auditable data, ensuring that advertisements are seen by real people and aiming to increase campaign ROI.
• Viewer Rewards: The "Watch & Earn" model compensates users with VRA tokens for watching video content and advertisements, creating an incentive for viewer engagement.
• Advertising Campaign Funding: The VRA token serves as the primary currency for advertisers to purchase ad space and fund campaigns within the VeraViews ecosystem.
• Token Staking: VRA token holders can stake their tokens within the VeraWallet to participate in the platform's rewards program. A staking program offered a guaranteed 15% yield until April 2024.
• Digital Payments: The VRA token is intended to facilitate transactions and payments through the developing VeraPay application and the planned VeraCard.
• Web3 Monetization: Web3 platforms, such as partner browsers, can integrate Verasity's advertising infrastructure to power their video libraries and unlock new, fraud-free revenue streams.
• Cross-Chain Transactions: Users can manage and transact VRA tokens on both the Ethereum and BNB Smart Chain networks via the VeraWallet, providing flexibility and access to different blockchain ecosystems.

These use cases are supported by the project's various products and partnerships. ^{[3] [1] [2]}

Architecture

Verasity's architecture is a hybrid model that combines proprietary modules with blockchain technology, artificial intelligence (AI), and machine learning (ML). The core of its ad-tech stack is the patented Proof of View (PoV) system. The blockchain component of the architecture is utilized to create an open-ledger backend where advertising campaign data is recorded. This ensures that the data is transparent, immutable, and auditable by all parties involved. ^{[1] [2]}

The AI and ML technologies are applied to analyze viewer behavior and traffic patterns in real-time. These systems are crucial for the platform's ability to detect and prevent sophisticated forms of ad fraud that may not be apparent through simple metric analysis. The VeraViews platform integrates these technologies across its 13 distinct modules to provide a multi-layered defense against fraudulent activity. The project's native token, VRA, is multi-chain, existing as an ERC-20 token on the Ethereum blockchain and as a BEP-20 token on the BNB Smart Chain. This dual-chain architecture provides users with options for lower transaction fees and faster processing times while maintaining a single, unified token supply and wallet balance. ^[1]

Tokenomics

The native utility token of the Verasity ecosystem is VRA. The tokenomics are designed to be deflationary, with the project stating that it uses revenues generated from its advertising ecosystem to buy back VRA tokens from the open market. These repurchased tokens are then burned, or permanently removed from circulation, with the goal of reducing the total supply over time. ^[2]

Allocation

Information regarding the specific initial token allocation percentages for the team, advisors, marketing funds, or public sale is not available in the provided source materials. ^{[3] [1] [2]}

Utilities

The VRA token is integral to the functioning of the Verasity ecosystem and has several key utilities:

• Medium of Exchange: Serves as the primary medium of exchange for funding advertising campaigns within the VeraViews ad stack.
• Staking: Used for staking within the VeraWallet, allowing token holders to earn rewards.
• Rewards Distribution: Distributed as rewards to viewers and users through the "Watch & Earn" system for engaging with content.
• Payments: Designed to be the core utility token for transactions within the VeraPay application and for use with the VeraCard.
• Partner Integration: Integrated into partner platforms, such as its support in the Carbon Wallet, for use within their ecosystems.

Governance

The provided source materials do not contain information on any on-chain governance functions or voting mechanisms associated with holding the VRA token. ^{[3] [1] [2]}

Partnerships

Verasity has established several strategic partnerships to expand its ecosystem and technology adoption.

• UAE Ministry of Economy: Verasity's VeraViews platform was launched in the UAE under the ministry's NextGenFDI initiative, a collaboration to establish a fraud-free advertising standard in the region.
• Carbon Browser: An extended partnership where Verasity's advertising infrastructure powers Carbon Browser's video library for ad fraud-free monetization. The VRA token is also integrated into the Carbon Wallet.
• Brightcove: A Nasdaq-listed video technology provider for which Verasity developed a third-party ad-support plugin that integrates Proof of View into the Brightcove Web Player.
• Amazon Ads Partner Program: Verasity's VeraViews is recognized as an official Amazon Ads Partner, indicating integration and compliance with its advertising network.
• DAMEX: The VRA token is listed on the DAMEX app, a digital asset finance application, in preparation for the future rollout of the VeraCard.

These partnerships reflect Verasity's strategy of integrating its technology with established Web2 and emerging Web3 platforms. ^{[1] [2]}