Yoonyoung Choy is a financial researcher who specializes in digital assets and market structure. She is the Head of the Digital Asset Research Team at Hanwha Investment & Securities. ^[1]​

Education

Choy pursued an extensive academic career in economics and finance. She earned a Bachelor of Arts in Economics from Smith College. Following her undergraduate studies, she attended the University of Michigan's Rackham Graduate School, where she obtained a Master of Financial Engineering. Choy later completed her doctoral studies at Seoul National University, earning a PhD in Finance. ^[3]

Career

Choy's career began with internships at Chown Dewhurst LLP in 2005 and later at Citi in 2009. She transitioned to research roles, starting as a research assistant at Samsung Global Research from 2011 to 2013. Following this, she worked as an associate researcher at the Hana Institute of Finance for a period between 2013 and 2014. In 2021, Choy joined the Institute of Finance and Banking at Seoul National University as a researcher. During her time at the institute, she contributed to academic publications in the field of finance and received recognition for her work. Her focus shifted specifically to the digital asset space when she joined Korbit, a cryptocurrency company, in 2022. As a research analyst at Korbit until 2025, she published research centered on the structure of the cryptocurrency market. In December 2025, Choy was appointed Head of the Digital Asset Research Team at Hanwha Investment & Securities. ^[4]

Hanwha Investments

Hanwha is a multinational conglomerate headquartered in Seoul, South Korea, founded in 1952. It is one of the country’s largest business groups and operates across multiple industries, including energy, aerospace and defense, finance, and retail. The company manages a global network of affiliates and supply chains, supporting industrial production and infrastructure in various regions. Its business model integrates activities across sectors to improve operational efficiency and output. Hanwha has expanded internationally while maintaining a diversified portfolio of industrial and financial operations. Its scale and cross-industry structure position it as a major participant in both domestic and global markets. ^[1]

​