Zack Guzman is the founder of the Web3 media company Trustless Media and the host of its flagship show, Coinage. Before his entrepreneurial ventures, Guzman was an anchor and reporter for established financial news outlets, including Yahoo Finance and CNBC. ^{[1] [2]}

Education

Guzman attended Harvard University. During his time at the university, he was active in student media, serving as an anchor for the award-winning sketch comedy news show "On Harvard Time." He also worked as a broadcaster for the university's radio station, WHRB-95.3FM, where he provided commentary for men's basketball and football games. In recognition of his public speaking skills, a committee of peers and alumni selected Guzman to deliver a comedic oration at the Class Day ceremony for graduating seniors, their families, and faculty. ^{[3] [4] [11]}

Career

Zack Guzman began his career in journalism at CNBC in 2014, starting as a News Associate. He progressed through several roles at the network, including Writer, Associate Producer, and Digital Reporter, before becoming a Multimedia Reporter in 2018. His work at CNBC covered technology and startups, with his stories being featured across various platforms including CNBC.com, NBC, and MSNBC, which served as a basis for working in the blockchain sector.

In 2018, Guzman joined Yahoo Finance as an on-air reporter and was later promoted to anchor in 2019, a role he held until 2022. During his tenure, he became a prominent voice in the network's cryptocurrency coverage, creating and hosting the dedicated segment "Crypto Corner." He was also the founding host of "YFi PM," a finance show targeted toward a millennial audience.

In 2022, Guzman transitioned from traditional media to entrepreneurship, founding the Web3 media company Trustless Media. He currently serves as the host of the company's primary show, Coinage. Alongside his work at Trustless Media, he is a contributor to The Street Crypto, where he publishes news and analysis on the digital asset market, and serves as an Executive Producer for "The Street Roundtable." He has also written for the newsletter "Crypto Uncomplicated." ^{[1] [6] [2] [5] [11] [12]}

Ventures

Trustless Media

Guzman founded Trustless Media in 2022. The company is described as a Web3 media organization that utilizes blockchain technology to enable creators to build and co-own media brands with their fan communities. The venture received financial backing from a co-founder of Netflix. The company's model aims to decentralize content creation, funding, and governance. ^{[7] [1]}

Coinage

Coinage is the flagship media brand and show of Trustless Media, hosted by Guzman. It is presented as the first award-winning, community-owned media outlet focused on the cryptocurrency industry. The governance model of Coinage is tied to a community of NFT holders, who have control over the outlet's direction. The show produces in-depth reports, documentaries, and interviews on significant events and figures within the crypto ecosystem. ^{[7] [8]}

Other Ventures

Under the Trustless Media umbrella, Guzman launched a second community-owned brand called Best Dish Ever in March of an unspecified year. In 2018, prior to joining Yahoo Finance full-time, he founded a short-lived venture named CryptoCrow. ^{[7] [5]}

Notable Work and Recognition

Guzman has received accolades for his investigative journalism in the cryptocurrency space. In 2023, he won an award from the Society for Advancing Business Editing and Writing (SABEW) for his mini-documentary and exclusive interview with Do Kwon, the founder of Terraform Labs, following the collapse of the Terra ecosystem. This work provided one of the first in-depth conversations with Kwon after the project's failure.

His reporting often focuses on the intersection of cryptocurrency, finance, and politics. He has conducted interviews with numerous high-profile figures, including U.S. Securities and Exchange Commission (SEC) Commissioner Hester Peirce, SkyBridge Capital founder Anthony Scaramucci, and founders of major crypto projects like Circle and IOTA. In early 2025, his social media analysis of the TRUMP memecoin gained significant traction, accumulating over 29 million views. His work has been featured in publications such as Bloomberg, The Wall Street Journal, The Washington Post, and Entrepreneur. Guzman was also named to the NFT.NYC "Who To Follow" list in the entertainment category. ^{[1] [8] [3] [2]}

Interviews

New Foodie Show Experiments with Web3 #01

On March 20, 2024, Zack Guzman was interviewed on CoinDesk’s First Mover about Best Dish Ever, a project developed by Trustless Media. In the discussion, Guzman explained that the initiative extends the company’s focus from crypto-related news into the culinary sector by applying Web3 technologies.

He described Best Dish Ever as a program combining New York City’s restaurant culture with blockchain-based tools. According to Guzman, the project uses the Avalanche network to support features such as membership tiers, access to dining experiences, and a governance structure through a Decentralized Autonomous Organization (DAO).

Guzman stated that the model aims to increase audience participation by allowing viewers to take on a more active role in the project. He referred to the “thousand true fans” framework as a way of illustrating how communities could support media initiatives beyond traditional consumption. He also noted that the project includes simplified payment options designed to reduce technical barriers for participants.

In his account, these elements reflect a shift toward forms of media that are structured around community participation and shared involvement, with audiences contributing to both the direction and ownership of projects. ^[14]

Transforming Media and Food With Web3 #02

On June 22, 2024, Zack Guzman was interviewed on the YouTube channel 51 Insights. In the conversation, he outlined his move from traditional media roles to the development of Trustless Media and its first project, Coinage. Guzman described how Web3 tools, including NFTs and decentralized autonomous organizations (DAOs), can establish a form of audience participation that differs from conventional subscription models.

He noted that Coinage was structured to involve its members in editorial choices, such as selecting which cryptocurrency projects should be covered. According to Guzman, this method was designed to create a collaborative approach to content selection. He also pointed to the Best Dish Ever project in the food sector, where voting mechanisms were applied to restaurant and dish rankings, as another example of using community participation in content creation.

Guzman acknowledged the challenges associated with making blockchain-based platforms accessible to broader audiences, particularly for those unfamiliar with cryptocurrency tools. He indicated that features such as credit card payment options were introduced to simplify participation. In discussing the future of Web3 in media, Guzman emphasized that adoption would depend on reducing barriers to entry and ensuring clearer connections between creators and audiences. He also remarked that newcomers to the space should prioritize practical applications over speculative interests. ^[13]