MerchMinter is a platform that enables Web3 projects and brands to create and sell physical merchandise directly on Amazon. It provides tools for design upload, product selection, and listing management, aiming to simplify the process of bringing digital brands into the physical retail space ^[1].

Overview

MerchMinter is a platform that helps Web3 projects create and sell branded merchandise by integrating with Amazon’s print-on-demand system ^[1]. It allows users to upload designs and configure products like clothing and accessories listed across Amazon marketplaces, including the US, UK, Germany, France, Italy, Spain, and Japan ^[1]. Once listed, Amazon handles printing, shipping, and customer support, removing the need for projects to manage logistics, inventory, or fulfillment ^[1].

This setup offers Web3 teams a way to extend their brand into physical products and reach customers outside their digital channels ^[1]. It is designed to be accessible for users without retail or e-commerce experience, enabling projects to monetize and engage their communities through merchandise ^[1]. MerchMinter has been adopted by over 400 users and has gained attention from various figures in the Web3 and creator economy space ^{[1] [2]}. The platform is followed by over 50 KOLs and has garnered over 2 million organic views ^[1].

Features

MerchMinter provides tools to simplify launching and managing branded merchandise through Amazon’s print-on-demand system ^[1]. Users can upload logos or artwork, select from various apparel items and accessories, customize colors and sizes, and set their own royalty rates for each sale ^[1]. The platform submits product listings directly to Amazon, where they go through an approval process before going live ^[1].

Once a product is listed, MerchMinter handles production, shipping, and customer support, removing the need for inventory management or order fulfillment ^[1]. Additional features include a dedicated shop page for each project’s merchandise and optional design support from MerchMinter’s team ^[1]. Available products include t-shirts, hoodies, tank tops, sweatshirts, tote bags, and pillows ^[1]. For users who do not have a design, MerchMinter offers a service where their designers can create a customized design upon request, based on the user's brand assets ^[1].

Architecture

MerchMinter is an intermediary platform connecting users with Amazon's print-on-demand service, which is known as Merch by Amazon ^[1]. The core process involves the user uploading a design and selecting product specifications via the MerchMinter interface ^[1]. This information is then formatted and submitted to Amazon's system ^[1]. Once Amazon approves the listing, it becomes available for purchase on Amazon marketplaces in supported regions ^[1]. When a customer orders a product, Amazon handles the printing, packaging, and shipping directly to the customer ^[1]. MerchMinter facilitates the initial setup and management of these listings, abstracting away some direct interaction with the Amazon platform's backend for the user ^[1]. The platform manages the flow of design assets and product details to Amazon and tracks sales data to calculate royalties ^[1].

Services

MerchMinter provides additional services to support merchandise promotion and sales through its higher-tier plans ^[1]. These include automated announcements on platforms like X and Telegram, assistance with optimizing Amazon listings for search visibility, and the management of Amazon advertising campaigns ^[1]. Users also receive access to market insights to inform marketing strategies ^[1].

Other features include custom design services, support for collaborative merchandise projects and contests, and promotional tools such as animated 3D product videos and partnership announcements ^[1]. Higher-tier users may also receive a verified trust badge and access to dedicated concierge support for personalized assistance ^[1]. MerchMinter allows projects to leverage the same premium products and professional listings used by major brands on Amazon, such as Disney, Marvel, and Barbie ^[1].

Pricing

MerchMinter offers tiered pricing plans for its services, designed to scale with the user's needs ^[1]. Plans can be paid for with fiat currency, crypto, or the native $MRCHR token, with a discount offered for payments made in $MRCHR ^[1]. A free trial is available, requiring no payment upfront and allowing cancellation at any time ^[1].

The plans include different levels of service, such as varying numbers of design uploads, access to product and color customizations, adjustable pricing and royalty options, shareable Amazon listing links, dedicated shop pages, and community or team support ^[1]. Higher tiers add features like automated social media posts, Amazon listing optimization, Amazon advertising campaigns, market insights, custom design services, and dedicated support ^[1].

MRCHR

MerchMinter has a native token, $MRCHR ^[4]. The primary utility is its use as a payment method for MerchMinter's services, with users paying with $MRCHR offered a discount on the standard pricing plans ^{[1] [4]}.

As of June 24, 2025, the MRCHR token had a live price of approximately $0.000221 USD ^[5] or $0.0002268 USD ^[2], with a 24-hour trading volume around $4.5K - $4.9K USD ^{[5] [2]}. The market capitalization was approximately $199K - $203K USD ^{[5] [2]}, with a fully diluted valuation around $221K - $226K USD ^{[5] [2]}. The circulating supply was around 900 million MRCHR out of a total and maximum supply of 1 billion MRCHR ^{[5] [2]}. The token is primarily traded on decentralized exchanges, with the most active pair being MRCHR/WETH on Uniswap V2 (Ethereum) ^{[5] [2]}.

The MRCHR token contract address on Ethereum is 0x94a21565c923d2f75b3fcef158960a8b7e6ed07d ^{[5] [2]}. The contract is verified ^[5] and has a buy tax of 5% and a sell tax between 4.9% and 5% ^[5]. DEXTools gives the token a DEXTscore of 80/99, noting 4 audit alerts and indicating the contract invokes functions from other contracts, which introduces potential risks ^{[5] [2]}.

MerchMinter has stated they are currently aligning their tokenomics to a new model and plan to introduce governance proposals for community decisions on revenue share and buybacks ^[4]. The token is categorized under DeFi, AI, NFTs ^[5], E-commerce, and the Ethereum Ecosystem ^[2].

The all-time high price for MRCHR was $0.0009605 on May 9, 2025, and the all-time low was $0.0001466 on June 22, 2025 ^[2].

Partnerships

• Messier M87 ^[1]
• AssureDefi ^[6]
• Astra AI ^[1]
• ATUA ^[1]
• Build AI ^[1]
• Funton AI ^[1]
• Guru ^[1]
• Moon Tropica ^[1]
• Pop Social ^[1]
• Sekuya ^[1]

Assure DeFi completed a KYC verification for MerchMinter on February 8, 2025, verifying the identities of Co-Founder & COO Kai and Founder & CEO / Developer Dennis ^[6].

Community and Resources

MerchMinter maintains a presence on several community platforms, including Twitter, Telegram, Medium, YouTube, TikTok, and Instagram ^[2]. The project's source code is available on Github ^[2].