Gracy Chen is CEO at Bitget, a Seychelles-based centralized exchange (CEX), founder of ReigVR, a tech startup, and co-founder of Accumulus, a PaaS provider. ^[1][6]

Education

Gracy Chen pursued her Bachelor of Science (BS) degree in Applied Mathematics at the National University of Singapore. Following her undergraduate studies, she continued her educational journey by pursuing a Master of Business Administration (MBA) from the MIT Sloan School of Management. During her time at MIT Sloan School of Management, Gracy Chen took on the role of Co-president of the MIT Sloan Blockchain Club, where she learned more about blockchain technology, marketing, and entrepreneurship. ^[2]

Career

Gracy Chen's career began with her role as a Hostess and Producer at Phoenix TV from July 2014 to August 2015. In this role, she reported on and hosted various financial events and had the opportunity to interview prominent tech leaders. ^[2]​

Following her time at Phoenix TV, Gracy Chen served as the Co-Founder and CMO at Accumulus from September 2015 to May 2017. During her tenure, Accumulus, providing PaaS solutions for numerous sharing economic firms and individuals in China, with a focus on labor subcontracting, income settlement, automatic tax declaration, and insurance guarantee services. ^[2]​

After her role at Accumulus, Gracy Chen became the Founder and CEO of ReigVR, a tech startup based in Beijing, China, where she worked from June 2017 to September 2020. During her leadership, the company secured angel investment of 3 million RMB and attained a valuation of 20 million RMB in 2017. ^[2]​

Subsequently, she served as the Chief Marketing Officer (CN) for XRSPACE from October 2020 to April 2022, where she was responsible for leading XRSPACE's marketing efforts in China, developing and executing marketing strategies, and managing various aspects of business development. ^[2]​

Blockchain Career

Gracy initially gained interest in crypto through meeting with Tim Draper and his cryptocurrency-focused team. She was drawn to the industry due to its potential for decentralization and its ability to facilitate cost-effective international money transfers: a solution to challenges she faced in China. ^[5]​

She also began investing in cryptocurrencies like BTC, ETH, and DOGE. Her journey took a significant turn when she invested in BitKeep, a portfolio company of Bitget. This connection led her to join Bitget as a marketing lead. ^[5]​

“Initially, I mainly invested in the secondary market, such as BTC, ETH, and DOGE, gradually increasing my portfolio to include not only the secondary market, but also the primary market.”

Her career path was also influenced by her role as a television show host, particularly her 2015 interview with Ray Kurzweil, which emphasized the transformative potential of AI. ^[5]​

“Basically in our conversation and also in his book he had some very interesting predictions in terms of how AI may surpass the intelligence level of human beings. And now you see AI is really everywhere. It's really empowering and changing our life.”

The crypto-friendly regulatory environment of Hong Kong further cemented her interest, making it an attractive hub for web3 businesses and startups. Gracy's journey into the crypto industry was shaped by these diverse experiences and the compelling advantages she saw in the blockchain space. ^[5]​

Bitget

At first, Gracy Chen held the position of Managing Director at Bitget, where she was overseeing the growth and expansion of global markets, strategy, and corporate development since April 2022. Her role also focused on enhancing Bitget's presence in the crypto ecosystem and supporting the brand's continued growth ^[2]​^[3]​

However, in May 2024, she was appointed Chief Executive Officer of Bitget, succeeding Sandra Lou. ^[8]​

Since becoming CEO, Chen has articulated an expanded strategic vision for Bitget that emphasizes convergence across centralized and decentralized finance, broad tokenisation of traditional assets, AI-driven user tools, and payments-focused on-chain infrastructure. In interviews marking Bitget's seventh anniversary and in a subsequent profile, Chen set out several named initiatives and product positions: UEX (the "Universal Exchange") as Bitget's positioning to converge CEX, DEX and traditional finance and to pursue "full asset coverage" once assets are tokenized on-chain; GetAgent, an AI trading and advisory agent designed to execute strategies and assist users; and Morph Chain, a public chain for payments and stablecoin use that will not issue a separate token but will use BGB as its native economic token. ^{[11] [10]}​

Chen described GetAgent as an industry-leading AI tool capable of information gathering, diagnostics and direct order execution — forecasting that "placing orders through AI agents will significantly change user trading habits over the next one to three years." She framed UEX as enabling "full asset coverage" — allowing tokenized stocks, commodities, forex and other asset classes to trade on a single platform when placed on-chain. ^{[11] [10]}​

Under Chen's stated roadmap, BGB is positioned as Bitget's core ecosystem token across exchange, wallet and Morph public chain; Morph will "not issue its own token; it will directly use BGB." Bitget has also promoted on-chain product offerings tied to its wallet and Morph infrastructure, and launched promotional programs such as the "God Mine" Launchpool, which has featured high APR staking campaigns for BGB and partner tokens. ^[11]​

Chen has highlighted real-world asset (RWA) tokenization, stablecoins and payments, and AI as key growth engines. She described stablecoins and payments as potential "next killer application[s]" after trading, and noted Bitget's collaborations and historical support for major stablecoins (USDT, USDC) and early support for newer projects such as Ethena/USDe, alongside strategic investments in some stablecoin projects to drive payment and remittance use cases on Morph. ^{[11] [10]}​

In public remarks Chen also reiterated Bitget's market positioning and scale as the company expands: she has used the UEX framing to describe Bitget's aim to offer tokenized access to "any asset the universe can offer," and interviews in late 2025 referenced Bitget as a Top 10 exchange with a broad global user base. ^[10]​

During her time at Bitget, the company announced on October 5, 2023, that Chen was appointed to the Forbes Business Council, an invitation only, interactive hub for entrepreneurs. ^[4]​

"I am deeply honored by this appointment and look forward to collaborating with other visionary business leaders on the Forbes Council. This is a tremendous opportunity to help drive mainstream adoption of digital assets and further our mission of building an open and inclusive industry." - Gracy Chen

Volunteering

Gracy Chen's volunteering began as a Global Shaper with the World Economic Forum, where she actively participated for six years, from July 2015 to July 2021. As a Global Shaper, she was part of a leadership initiative focused on bringing together young individuals with strong leadership and innovation skills, committed to social responsibility. This collective aimed to initiate projects, addressing a wide range of global challenges, including those related to the economy, environment, education, gender equality, culture, and technology. ^[7]​

Additionally, Gracy Chen has been a moderator and hostess for the Global Mobile Internet Conference (GMIC) since 2015. In this role, she serves as a bilingual hostess, aiming to enhance the conference experience for attendees by actively engaging with the event's theme of science and technology. ^[7]​

In October 2020, Gracy Chen co-founded SheShapes, a social services project that evolved from her initial initiative called SheShapesSTEM. This volunteer effort focuses on empowering ambitious women by providing them with guidance and training to make informed life and career decisions. With a commitment to promoting women's growth, SheShapes has been dedicated to helping females achieve their goals and aspirations, with Gracy Chen's ongoing involvement in this project. ^[7]​

In October 2025, it was announced that Gracy Chen, through Bitget, is formally supporting the first-ever global UNICEF Game Jam. This initiative, part of Bitget's partnership with UNICEF's Game Changers Coalition, is a virtual hackathon for young people across eight countries to create original video games. The project reflects Chen's commitment to using blockchain as a tool for education, empowerment, and providing youth, especially girls in emerging economies, with access to STEAM (Science, Technology, Engineering, Arts, and Mathematics) skills. ^{[8] [9]}​

As part of her work on diversity and inclusion in the industry, Gracy Chen also created and champions Bitget's "Blockchain for her" program, an initiative aimed at fostering greater female participation and leadership in Web3. ^[10]​

Market Views & Strategy

Gracy Chen has outlined a market outlook and product strategy focused on diversification, risk management, and user education. She has recommended defensive positioning for traders using high leverage and suggested allocation guidance for investors new to crypto: "If your portfolio doesn't have any BTC, ETH, or BGB at all, I think you should allocate at least 5%, or even as much as 20%." She warned that aggressive long strategies with high leverage should be reconsidered in favour of more defensive approaches. ^[11]​

Chen has promoted tokenised assets as a core part of portfolio diversification under UEX, including tokenised gold and other RWA products, and described tokenised gold and similar tokenised commodities as set to play a hedging role amid volatile 2026 markets. She also emphasized that product diversification must be paired with user education — positioning AI tools such as GetAgent as both execution and educational assistants to help users navigate tokenized assets and risk management. ^{[11] [10]}​

Key quoted viewpoints include:

• "UEX stands for 'Universal Exchange.'" (^[11])
• "I believe that placing orders through AI agents will significantly change user trading habits over the next one to three years." (^[11])
• "The industry is not innovating enough." (^[10])

Timeline / Recent activity

• 2025-10-14 — PANews exclusive interview (Bitget's seventh anniversary): outlined UEX, GetAgent, Morph Chain (BGB policy), RWA and stablecoin/payments focus, and recommended conservative leverage/risk posture for traders. ^[11]
• 2025-11-11 — CEOWORLD interview: reiterated UEX vision, highlighted "Blockchain for her" program, referenced Bitget as a Top 10 exchange with broad global reach, and emphasised tokenization and stablecoins as strategic priorities. ^[10]