Adi Sofradzija is a Swedish entrepreneur as well as a marketing, creative industry, and social media professional. ^{[1] [2]}

Career

In 2015, Adi founded the Swedish nightlife and entertainment company, Ninety Five, where he managed all areas of creative, strategy, design, stage production, artist management, talent booking, marketing, brand partnerships, and ticketing. ^[1][2]

Prior to founding Ninety Five, Adi served as the Managing Director of Thundercode, one of the leading motion design studios in the electronic music industry from 2018-2020. ThunderCode has worked with artists including Avicii, DJ Snake, Alan Walker, Axwell Ingrosso, Robin Schulz – as well as brands such as Heineken, Pepsi, and Volvo. He first joined ThunderCode as their Creative Director in 2013.

He also worked as the Assistant Project Manager for Insanity Festival in 2014 where he was responsible for booking the festival's headline artist Steve Angello. His career in the nightlife industry began when he worked as the Event Assistant for Swedish nightclub concepts OPA & Måndag JKPG in 2015.

Early Life

Born in Jönköping, Sweden Adi is of Bosnian descent, he grew up spending his teenage years playing Ice hockey for HV71 and HC Dalen. He played for 5 seasons from 2010 until 2014 up until retiring in 2014.