Andrés Reisinger (born 1990) is an Argentinian seasoned and renowned artist, director, product, interior, and 3D graphic designer focused mainly on industrial design, craft, architecture, sculpture, conceptual art, installation, and 3D digital art.^[1][2]

He is also the founder of Barcelona-based interdisciplinary practice Reisinger Studio.^[3]

He has been spotlighted as one of the Young Guns Art Directors Club by The One Club for Creativity New York and also selected by Forbes as a Forbes 30 Under 30 European talent.^[4]

Early Life and Education

Andrés was born in Buenos Aires, Argentina in 1990.

As a child, he studied music and harmony for 10 years at the Conservatory of Classical Music, and there, the activities taught him a lot about discipline. And then at the University of Buenos Aires, they taught him how to break it and turn it into something new.^[5][6]

During his adolescent years, he became more interested in the audio-visual practice, that's where he found a discipline and spent millions of hours on graphic design. He was introduced to 3D tools by a friend of his studying architecture when he was 18 years old.^[7]

It was then he started experimenting with 3D computer graphic software, which allowed him to test, explore, do and undo quickly without any recourse other than his own time. He is totally dependent on these tools that sometimes he prefers to sketch directly in 3D rather than drawing on paper.^[8][9]

He went to FADU UBA University [Facultad de Arquitectura, Diseño y Urbanismo at the Universidad de Buenos Aires] in Buenos Aires to study graphic design.^[10]

During his studies at the university, he learned not just graphic design but design in all its facets. He had numerous teachers who were architects and artists and at that time he was taught that art and design merge.^[11]

Career

His experience together with contemporary culture makes up his inter-disciplinary practice today; based on his over 11 years of experimental and commercial collaborations with interior and furniture designers, including Patricia Urquiola, Franklin Till Studio, Cassina, Studio Proba, Space10, and Ikea. And global brands including Nike, Inc., Samsung, Microsoft, Massimo Dutti, Rimowa, Uniqlo, Bloomberg, and Verizon Communications.^[12]

He recently sold 10 digital-only designs in less than 10 minutes for a total of nearly half a million dollars.^[13]

He creates pixel-based collectibles specifically for the online world. The furniture, which ranges from a bulbous soft pink table to a tubular armchair, can be placed in shared 3D virtual spaces or in games such as Minecraft.

Each piece can also be used in virtual and augmented-reality apps or in development platforms used to design games, animations, and CGI movies.

He spent four months and about 15 hours each day on the collection.

"I’ve been working on this, and for this, my whole life,"

he told Robb Report via email.

The “impossible objects”, which he calls them, were offered in an online auction titled The Shipping via online marketplace Nifty Gateway in February 2021. All 10 were immediately bought, and the sale got more than $450,000 in total.^[14]

Five of the pieces were also offered as ‘real’ physical counterparts but some of them were still being built and they’ll all be sent to their respective buyers once completed.^[15]

His virtual designs have previously appeared in real life back in 2018, he set the internet alight with the Hortensia, a plush pink chair enveloped in 20,000 fabric petals.

It was so popular that he decided to make a physical version that eventually went on display at Barcelona’s Montoya gallery. The Hortensia chair was once again offered at the online auction digitally and will be available in physical form globally.^[16]

He also auctioned the opportunity to design a custom piece of furniture which went for $67,777.

"I really think the custom piece should have gone higher in price,"^[17]

he added.

"Something to polish for next time".

Prior to all these, he was an Art designer and Director at PLENTY, a Motion Graphics, Graphic Design, and Animation company for over 3 years in Buenos Aires. He was also previously a Co-founder at Six & Five for over four years.^[18]

Awards and Recognitions

He has been recognized as one of the Young Guns Art Directors Club by The One Club for Creativity New York and also selected by Forbes as a Forbes 30 Under 30 European talent.

He was the winner of the Young Guns 17 award after a few failed attempts, he said in an interview with The One Club that;

"This was the third time I entered Young Guns. The first two attempts were obviously not successful, and I struggled with that to the point where I didn't enter again for a few years, in order to re-think what I was doing with my work. Now I understand why I didn't win in the past. The past times I had entered Young Guns, I was only looking for success, for glory. I was immature and had a lot of things to work on".^[19]

"About a year or two ago, I decided that if I was going to put my voice out there in the world, it had better be my own voice, no matter if I succeeded or failed. And then my own voice started to create things. You can only connect the dots when looking backward. Now it makes much more sense that I didn't win until now".^[20]

Since one of the highlights of entering Young Guns (Art Directors Club of New York) is the ability to submit personal projects alongside professional ones, he took advantage of this, he said

"Yes, I submitted Plastic Rain, my first personal project formally exploring a new retail experience. At that time it was a bit prophetic, but it's exactly what marketing is looking and shifting-to nowadays. Traditional marketing simply doesn’t cut it anymore. Plastic Rain is my proposal for experiential marketing. Experiential marketing directly involves customers, inviting them to experience brands in-person rather than putting them in the position of an observer and hoping that traditional marketing efforts will resonate with them or be memorable".^[21]

His professional project submitted was one that shifted his career to a whole new level. It was titled "Complicated Name For the Show" his first solo exhibition. The presentation consisted of three newly commissioned designed objects within an original context that was also created by him. This was his first time physically creating his personal vision and it was a real struggle to create in the physical world, working with the susceptibilities, manufacturers, processes, weight, and even gravity.^[22]

Reisinger Studio

Reisinger Studio is Multidisciplinary Design Studio established by Andrés, his digital team. and the physical team in Barcelona, Spain. The digital team is mostly formed by Graphic Designers and Art Directors working with 3D and Animation.^[23]

And the physical team is mostly formed by product designers and artisans working on new designs or research and development for translating digital objects into physical pieces.

In an interview with Stir World, Andrés explained why he refers to his studio and art as being "unclassifiable." He says:

I work towards constant change and development - the term “unclassifiable” refers to all of it, my practice, the media I use, the disciplines I revolve around. I focus on a mix of many things that are in a perpetual state of improvement, so in that sense, it’s unclassifiable, and because of this specific nature, probably forever will be. I was inspired by the Argentinian writer, Jorge Luis Borges, who was also defined as <em>unclassifiable</em>.^[33]

NFTs

Each piece bought from Andrés' collection, is verified via a Non-Fungible Token (NFT) which is individually identified on a blockchain. These tokens enable artists and collectors to sell items directly to a global audience without a third party taking a cut.^[24]

Buyers are able to place the pieces inside a virtual gallery game and sell them when demand is high to make a profit just like any other collectible.

This allows creating and circulating fake collectibles to be futile because provenance is ascribed to each item, which can be digitally traced back to the issuer. NFTs are also immutable, meaning that the collectors—not the creators—possess them.^[25]

"This contrasts with buying things like music from the iTunes Store, where users don’t actually own what they’re buying,"

Reisinger says.

"They just purchase the license to listen to the music".

He also added

"Imagine that I sell one of my furniture pieces for $10,000, and one month later the collector decides to put it up for sale with success for $20,000,"

"The NFT smart contract allows me to receive a percentage of that second-market sale without even knowing the collectors or the gallery. The percentage is decided when the smart contract is created, so you can decide your percentage for second-market sales".^[26]

The Shipping

The Shipping, by Andrés Reisinger, is a new concept of the digital auction that highlights a collection of ten unusual pieces of furniture, which are already well-known creations in his studio, it was his first 24h online auction that was held on the 19th of February, 2021.^[27][28]

The collection consists of ten pieces of furniture, five come with physical counterparts, but all ten of them can be implemented digitally in an open world. They also come with the promise that they will be iterated on in the future to continue being open-world compatible.^[29]

One of the pieces is a personalized piece of furniture, all of them are accompanied by 3D illustrations where each piece is seen in a unique environment specific to Andrés Reisinger's universe.

All pieces include a single illustration in an NFT file + a GLB / GLTF 3D model of the furniture (GLB / GLTF is a universal format that can be used for Virtual Reality, Augmented Reality, Unity, Unreal, SketchFab, inclusion in metaverses such as Decentraland, Somnium Space, Mixed Reality, Facebook, etc.).^[30]

The collection included

• Deep Space
• Complicated Sofa
• Complicated Drawer
• Pinky
• Time Table
• ABBA
• Matsumoto
• Tangled
• Hortensia
• and a Custom Piece

Personal Life

He is happily married to a lady called Mica Lucas and they live together in Barcelona, Spain. She is also an artist and designer and owns an online Upcycled Glass Jewelry store known as Mila Sai, they are currently expecting a child together.

When he is stuck on ideas or has a hard time being creative he goes off looking for inspiration, takes a break and does some body-weight training, reads a lot of books, or goes for a walk.^[31]

Some of the artists that influence him are Julio Le Parc, Gyula Kosice, Olafur Eliasson, James Turell, Anish Kapoor, and Erwin Wurm. He has also had the pleasure to meet and be supported and mentored by Gun Gordillo, Peter Amby, Mario Hugo (Young Gun 7), Verònica Fuerte (Young Gun 7), and Isern Serra.^[32]