Chase Herro is an American internet marketer and cryptocurrency entrepreneur. ^[1] He gained significant public recognition in 2024 and 2025 for co-founding the cryptocurrency venture World Liberty Financial. ^[2] Herro also served as an influential, albeit informal, crypto adviser to Trump's 2024 presidential campaign alongside his business partner, Zak Folkman. ^[3]

Career

Herro’s career began in internet marketing with a variety of ventures before he shifted his focus to the cryptocurrency industry. ^[1]​

Cryptocurrency Ventures

Herro's involvement in the cryptocurrency space became more prominent with his work on decentralized finance (DeFi) platforms, culminating in the launch of World Liberty Financial.

Dough Finance

Before World Liberty Financial, the most notable crypto project Herro was publicly associated with was Dough Finance, a decentralized finance (DeFi) platform. The project was designed to facilitate peer-to-peer cryptocurrency lending and borrowing without traditional intermediaries. ^[1]​

World Liberty Financial

In 2024, Herro emerged as the co-founder and central "dealmaker" behind World Liberty Financial (WLFI). ^[2] Donald Trump announced the venture as "embracing the future with crypto," Donald Trump Jr. used the tagline "make finance great again," and Eric Trump stated the startup's goal was to promote "financial independence." ^{[1] [2]} The project includes a native token, WLFI, which grants holders voting rights on governance proposals, and a stablecoin, USD1. ^[6]​

Adviser to Trump 2024 Campaign

Herro, along with Folkman, played a significant role as an informal crypto adviser to Donald Trump during his 2024 presidential campaign. They were reportedly introduced to the Trump family by real estate developer and Trump supporter Steve Witkoff. ^[1] Herro and Folkman are credited with being influential in shifting Trump's public stance from crypto-skepticism to vocal support for the industry. ^[3]​