Chris Le is the creative director of RTFKT and is now listed as a senior director of design at Nike. Pre-RTFKT, Chris‘ career included gaming designs, graphic design work for music labels Def Jam and Sony, and music video directing for artists such as Ty Dolla Sign and Anderson .Paak, and directing and editing credits for two Netflix movies starring Danny Trejo.
Their goal for RTFKT was to use blockchain technology and advanced innovation to offer cutting-edge collectibles to a broadening customer base. In December 2021, Nike acquired RTFKT to deliver next-generation collectibles that merge culture and gaming.
It was a match made in heaven with the founders, but also with the idea of really merging sneakers and gaming culture together. Because when you think about it, one of the most popular things to collect in the physical space is sneakers. And the most popular thing to collect in the digital space is skins. It just made sense.
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