Gagarin is a Web3 marketing agency and ecosystem that provides a range of services for cryptocurrency startups, including fundraising, community building, and token promotion. The agency specializes in marketing for projects in sectors such as GameFi, Play-to-Earn (P2E), DeFi, and NFTs. ^[1]

Overview

Gagarin.World operates as a go-to-market agency for Web3 projects, reporting a portfolio of over 150 clients that range from GameFi platforms to Layer 1 blockchains. The agency has been active in the cryptocurrency market since 2020. According to its documentation, Gagarin has assisted projects in raising more than $10 million and has attracted over 350,000 users to its clients' platforms. ^{[2] [3]}

The agency maintains a network of over 5,000 Key Opinion Leaders (KOLs) and more than 120 media partners to support its marketing campaigns. Its ecosystem includes a community of approximately 300,000 members and a launchpad platform for Initial DEX Offerings (IDOs). Gagarin's stated objectives are to assist projects at various stages, from initial community building and fundraising to post-listing token support. The agency reports achieving significant results for clients, including increases in token trading volume and user acquisition at a low cost per user. ^{[1] [2]}

Services

Gagarin offers a suite of marketing services designed to address different project stages and goals. These services include public relations management through a network of over 120 crypto media outlets and 80 fintech media partners. Influence marketing is another core service, utilizing a network of over 1,000 KOLs across platforms like Twitter, Telegram, YouTube, and Discord. The agency also manages paid advertising campaigns on Google and social media platforms to generate user traffic and expand project reach. ^[1]

Additional services focus on community development and engagement. The agency develops and manages ambassador programs to attract brand advocates and foster organic growth. It also runs community engagement programs on platforms like Twitter, Discord, and Telegram to incentivize user participation and content creation. Social Media Management (SMM) services involve creating content focused on connection, interaction, and customer data. Gagarin also employs guerilla marketing tactics, such as commenting in relevant industry discussions to increase project awareness organically. For new projects, the agency provides full turn-key solutions for a complete Web3 launch. ^{[1] [2]}

Features

The Gagarin platform provides several ready-to-use tools for startups to manage their tokenomics and community. A fundraising tool is available to facilitate public and private token sales, including IDOs, through the Gagarin launchpad. The platform also includes a Vesting Portal for managing token distribution schedules. A Staking Tool allows projects to offer staking rewards to their communities, and a "TokenApp" feature is also listed among its tools. To enhance interoperability, Gagarin provides an EVM-TON Bridge, enabling asset transfers between Ethereum Virtual Machine-compatible chains and The Open Network (TON). ^[1]

Ecosystem

The Gagarin ecosystem is composed of its marketing agency, a project launchpad, and a network of partners and clients. The launchpad component is designed for fundraising, allowing projects to conduct IDOs and promote their tokens to a community of over 150,000 members and more than 8,000 active investors. The platform claims a 97% sell-out rate for its IDOs. The ecosystem is built to be multi-chain, supporting a wide range of blockchain networks to ensure accessibility for various projects. Supported networks include BNB Chain, Ethereum, Polygon, Avalanche, TON, Arbitrum One, Optimism, and others. This multi-chain support allows Gagarin to work with a diverse array of projects regardless of their underlying blockchain technology. ^[1]

Use Cases

Gagarin's services can be applied to achieve several key objectives for Web3 projects.

• Fundraising and Investment: Assisting projects in raising capital through private sales, presales, and public offerings like IDOs and INOs on its launchpad.
• Brand Awareness and Market Entry: Developing and executing go-to-market strategies to establish a project's presence and build brand recognition within the crypto community.
• Community Growth and Engagement: Launching campaigns to attract and retain users, foster an active community on social platforms, and manage ambassador programs.
• Token Promotion and Demand Generation: Creating organic demand for a project's token before its exchange listing and increasing trading volume post-listing through targeted marketing efforts.
• User Acquisition: Driving new users to platforms, applications, and games through paid advertising, influencer marketing, and partnerships with gaming guilds.

These use cases are supported by a range of marketing tools and strategies tailored to different stages of a project's lifecycle. ^{[1] [2]}

Architecture

Detailed information regarding the specific technical architecture of the Gagarin platform and its associated tools is not publicly available in the provided documentation. ^[1]

Tokenomics

Based on the available information, Gagarin operates as a service agency and ecosystem provider and does not have its own native token. The company's services are focused on supporting the token launches, fundraising, and marketing for its client projects. The Gagarin launchpad facilitates the sale of its clients' tokens, but there is no mention of a proprietary token used for governance, utility, or other functions within the Gagarin ecosystem itself. ^[1]

Confirmed Partnerships

Gagarin lists numerous partners across different sectors of the Web3 industry, including blockchain networks, exchanges, and venture capital firms.

• BNB Chain
• TON
• Tezos
• Telos
• DWF Labs
• G20 Group
• Gate.io
• MEXC
• XT.com
• RSquad
• InnMind
• X-Founders
• Evolution DAO

This network of partners supports Gagarin's marketing, fundraising, and business development activities. ^[2]