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As CMO of Okcoin, he led a major rebranding in 2021. This initiative contributed to a 20x year-on-year growth in retail user sign-ups and the onboarding of over one million new customers.

Serving as a special advisor in early 2022, Rafique was the creative mind behind the company's strategic rebrand from 'OKEx' to 'OKX' and drove the partnership with Manchester City F.C.

Haider Rafique was officially appointed as the Chief Marketing Officer of OKX, overseeing the company's global brand and marketing strategy.

Listed as a featured speaker for the LEAP 2025 conference, representing OKX as its Chief Marketing Officer.