Jeung-rock Choi (also romanized as Choi Jeongrok/Jungrok Choi) is the newly appointyed CEO at Hecto WalletOne and is the Managing Director and Head of the Planning Division at Hecto Financial. He is recognized for his dual expertise in traditional financial systems and the emerging digital asset landscape, with a particular focus on stablecoins and digital wallet infrastructure. ^{[2] [1]}

Career

Choi began his career in the traditional financial sector before transitioning into technology and business management. He later joined Hecto Innovation, a subsidiary of the Hecto Group conglomerate. Within Hecto Innovation, he took charge of the blockchain business subsidiary, where he was responsible for building the foundational strategy and operations for the Hecto Group's expansion into the blockchain space. ^[1]​

In a significant leadership shuffle in January 2026, Choi was appointed to two key positions. He was named CEO of Hecto WalletOne following Hecto Innovation's acquisition and rebranding of the company, previously known as WalletOne. Simultaneously, he was appointed as the Head of Planning for Hecto Financial, another affiliate within the group specializing in payment services. This dual appointment gave him a clear mandate to integrate Hecto WalletOne's digital asset wallet technology with Hecto Financial's established payment platforms, aiming to create synergistic value and advance the group's capabilities in the Web3 domain. ^[1]​

Vision and Strategic Focus

Choi has articulated a vision that positions the digital asset wallet as a core piece of infrastructure for the next phase of the internet. He believes a wallet is more than a simple storage tool, describing it as "an essential software in the blockchain ecosystem" that facilitates asset transfers, transaction signing, asset management, and access to decentralized Web3 services. He views the wallet as a "critical gateway to the upcoming Web3 era." ^[1]​

His primary strategic goal is to evolve Hecto WalletOne from a simple wallet provider into a comprehensive blockchain infrastructure company. This vision is built upon three core pillars:

• Wallets: Providing the core technology for users to manage digital assets and interact with blockchain networks.
• Payments: Leveraging his concurrent role at Hecto Financial to integrate seamless payment functionalities.
• Authentication: Using wallet technology as a secure method for identity and access management in the Web3 space. ^[2]

Public Engagements

Choi is a scheduled speaker at the ETHCapital Summit 2026, an event taking place in Seoul, South Korea. On April 15, 2026, he is slated to participate in a panel discussion titled, "Stablecoin Play: The Future of Won-Pegged Stablecoins in Korea," where he is expected to share his insights on the role of stablecoins in the country's financial ecosystem. ^[2]​