Project Crypto is a comprehensive initiative by the U.S. Securities and Exchange Commission (SEC) announced on July 31, 2025, to modernize securities regulations for digital assets and facilitate the integration of blockchain technology into U.S. financial markets. Announced by SEC Chair Paul Atkins, the project aims to establish clear rules for the crypto industry, encourage innovation, and fulfill the goal of making the United States the "crypto capital of the world." The initiative seeks to adapt the agency's framework for on-chain financial activities and reshore crypto businesses that had previously moved overseas. ^{[5] [1] [2] [3] [4]}

Overview

Project Crypto was unveiled by SEC Chair Paul Atkins in a speech titled "American Leadership in the Digital Finance Revolution" at the America First Policy Institute on July 31, 2025. The initiative was presented as a direct response to policy recommendations from a report by the President's Working Group (PWG) on Digital Assets, which Atkins called the "blueprint" for sound crypto regulation. According to the SEC's official announcement, the project's mission is to "establish a clear and supportive regulatory framework for digital assets, foster responsible innovation, and cement America’s leadership in the future of finance." The project is also intended to build upon the federal framework for payment stablecoins established by the GENIUS Act. ^{[5] [1] [3] [6]}

Atkins positioned the project as a significant pivot from the regulatory approach of his predecessor, Gary Gensler, whose tenure was often characterized by a "regulation by enforcement" strategy. Atkins stated the goal was to reshore "the crypto businesses that fled our country, particularly those that were crippled by the previous administration’s regulation-by-enforcement crusade and 'Operation Chokepoint 2.0'." The new direction under Project Crypto focuses on creating clear, purpose-built rules to bring legal certainty and encourage crypto-related businesses to operate and innovate within the U.S. ^{[5] [2] [4]}

The core goal of the initiative is to "onshore" crypto innovation by resolving the legal ambiguities that have historically driven many projects and token distributions to exclude U.S. participants. In his announcement, Atkins stated a clear objective to prevent the U.S. from falling behind in financial technology. He remarked, “I would like the world to go on notice that under my leadership, the SEC will not stand idly by and watch innovations develop overseas while our capital markets remain stagnant.” ^{[5] [2]} The project encompasses a wide range of reforms, from token classification and custody rules to new frameworks for Decentralized Finance (DeFi) and integrated trading venues.

Atkins emphasized the need to overhaul legacy regulations that are ill-suited for modern, on-chain markets. He stated, "Many of the Commission’s legacy rules and regulations do not make sense in the twenty-first century — let alone for on-chain markets. The Commission must revamp its rulebook so that regulatory moats do not hinder progress and competition — from both new entrants and incumbents — to the detriment of Main Street." ^{[5] [3]} The initiative signals a move toward a more adaptive regulatory environment that seeks to balance investor protection with the promotion of technological and commercial viability in the digital asset space. ^{[1] [2]}

Leadership and Implementation

Project Crypto is a commission-wide initiative involving staff from various policy divisions. To spearhead the effort, a Crypto Task Force has been established, led by Commissioner Hester Peirce, who has long been an advocate for clearer crypto regulations and is known in the industry as "Crypto Mom." In his speech, Chair Atkins announced, "I am launching Project Crypto and directing the SEC’s policy divisions to work with the Crypto Task Force, led by Commissioner Peirce, to swiftly develop proposals to implement the PWG’s recommendations." The implementation strategy includes the use of interim measures such as interpretive guidance, targeted exemptions, and other forms of regulatory relief to provide clarity to the market more quickly than the standard rulemaking process might allow. ^{[5] [1]}

Key Objectives and Components

Project Crypto is structured around several core components designed to address the most pressing regulatory challenges facing the digital asset industry.

Regulatory Clarity and Token Classification

A primary goal of the project is to provide definitive guidance on the classification of crypto assets. Chair Atkins stated his view that “most crypto assets are not securities,” directing SEC staff to establish a clear framework for determining when a digital asset or its distribution constitutes an "investment contract" under U.S. securities law. The goal is to help market participants categorize assets and assess the economic realities of a transaction. Atkins also noted that projects should not be forced to decentralize prematurely or establish offshore entities if that is not their desired business plan. ^{[5] [1] [2]} To support this, the initiative will develop:

• Purpose-fit disclosures: Tailored disclosure requirements for digital asset offerings that are more suitable than those designed for traditional equities.
• Exemptions and Safe Harbors: New regulatory exemptions and safe harbors for specific activities, including Initial Coin Offerings (ICOs), airdrops, and the distribution of network rewards.

These measures are intended to create a compliant pathway for token distributions within the U.S., with the aim of onshoring token distributions that had previously migrated offshore due to legal uncertainty. This reduces the legal risks that have led projects to avoid American markets and exclude U.S. customers from offerings like airdrops and ICOs. ^{[5] [1] [2] [4]}

Tokenization of Traditional Assets

The project will provide guidance and support for firms seeking to tokenize traditional financial instruments such as stocks and bonds. The SEC plans to work directly with issuers of tokenized securities to provide appropriate regulatory relief, ensuring that U.S. investors are not excluded from participating in these emerging markets. Atkins stated, "I have asked the Commission staff to work with firms seeking to distribute tokenized securities within the United States and to provide relief where appropriate to assure that Americans are not left behind." ^{[5] [1]}

Custody and Self-Custody Rules

Recognizing the unique nature of digital assets, Project Crypto will update custody requirements for broker-dealers and investment advisers. This includes revisiting and potentially amending restrictive policies like the SEC's Staff Accounting Bulletin 121 (SAB 121), which has been a significant barrier for regulated institutions looking to hold digital assets for their clients. The project will also re-evaluate rules governing special-purpose broker-dealers for crypto. In his speech, Atkins described self-custody as “a core American value,” signaling an intent to create rules that accommodate direct asset ownership by investors while ensuring adequate protections are in place. ^{[5] [1]}

Integrated Market Structure

The initiative aims to streamline the regulatory landscape for financial institutions operating in both traditional and digital asset markets, with a focus on enabling "super-apps" that offer a wide range of services. Key proposals include: ^[5]

• Unified Licensing: Allowing SEC-regulated venues to offer non-security crypto assets, crypto asset securities, and traditional securities under a single, unified license. This would also permit integrated services like staking and lending, reducing duplicative state and federal licensing burdens.
• Side-by-Side Trading: Developing a framework for the compliant, side-by-side trading of securities and non-securities on the same platform.
• Cross-Agency Collaboration: Exploring pathways for certain non-security digital assets that are part of an investment contract to trade on venues not registered with the SEC. This could open paths for platforms regulated by the Commodity Futures Trading Commission (CFTC) to list such assets, potentially with margin trading.

These changes are designed to reduce regulatory friction, lower compliance costs, and allow for more integrated and innovative financial services for U.S. investors. ^{[5] [2] [1] [4]}

Decentralized Finance (DeFi) Framework

Project Crypto will establish a formal regulatory framework for DeFi. The SEC aims to create workable rules for the operators of on-chain systems while protecting developers who are "pure publishers of software code." A central part of this effort is to draw "reasonable lines" to distinguish between intermediated financial activities, which fall under existing regulatory structures, and genuinely disintermediated protocols. This approach seeks to regulate DeFi applications based on their function and the level of centralization involved, without stifling the underlying open-source technology and innovation. ^{[5] [2] [1] [4]}

Modernization of Market Rules

To accommodate the unique features of on-chain finance, the SEC is considering updates to legacy market structure rules. This may include amending Regulation National Market System (Reg NMS) to better align with the competitive dynamics of tokenized security trading. Furthermore, the project proposes a principles-based "innovation exemption," which will function as a regulatory sandbox. This sandbox is designed to lower entry barriers for fintech startups, allowing them to test new products and services in a controlled environment for a limited time with modified regulatory requirements. This approach is intended to foster innovation and prevent market domination by large, incumbent firms by giving smaller companies the flexibility to experiment. Access to this exemption would likely be subject to conditions such as periodic reporting, the use of allowlisting or verified-pool controls, and adherence to compliance-enabled token standards, such as ERC-3643. ^{[5] [1] [7]}

Industry and Political Reaction

The announcement of Project Crypto elicited a range of reactions from the crypto industry, political figures, and international observers.

Support from the Crypto Industry

Crypto industry leaders and advocacy groups largely praised the initiative, viewing it as a long-awaited shift toward regulatory clarity. The Blockchain Association described the announcement as "a monumental step forward," while many venture capitalists and founders called it a "watershed moment" for digital assets in the United States. The prevailing sentiment was that the project would reduce legal ambiguity, encourage domestic investment, and allow U.S.-based companies to compete on a global scale without fear of arbitrary enforcement actions. ^[8]

Cautious Optimism and Concerns

Traditional financial institutions on Wall Street responded with cautious optimism, recognizing the potential for new business lines in tokenization and digital asset custody. However, some political figures, particularly from the Democratic party, expressed concerns that the new framework could weaken investor protections that were central to the previous administration's approach. These critics argued that a rapid deregulation of the crypto market might expose retail investors to higher risks of fraud and market manipulation. ^[9]

International Perspective

International market observers noted that Project Crypto could significantly increase the competitive pressure on other global financial hubs. The move by the U.S. to create a comprehensive and supportive regulatory environment was seen as a potential catalyst for a "competitive regulatory response" from regions like the European Union and Singapore. This could accelerate a global race to establish clear and attractive frameworks to attract crypto talent, capital, and innovation. ^[10]