Ruslan Sharov is the Founder and CEO of Cheelee, a web3 short video platform where users can watch videos and earn money. With over 20 years of experience in building international enterprises, Ruslan Sharov is a Ph.D. in Law. He is a business angel and serial investor, having co-founded the KSK Group consulting company, Mazalt Group holding, and the 'Gift for the Angel' charity fund. 
Education and Early Life
Sharov obtained a Doctor of Law degree from the University of the Public Prosecutor's Office of the Russian Federation in 2006, and another Doctor of Law degree in the same year. He also earned a degree from Russian New University in 2002. 
Sharov previously served as the CEO of NUTSon, a short video platform, overseeing its operations. He co-founded Mazalt Group Holding and KSK GROUP. Since 2017, he has been a Partner at VC SILA. In 2014, he co-founded Gift to an Angel, a charitable foundation known for campaigns like "Thank You" and "Dobroshrift." Earlier in his career, he was the CEO of Garant-Service for six years and served as Vice President at General Insurance Alliance from 2005 to 2008. 
Sharov has been serving as the Founder and CEO of Cheelee since April 2022. Cheelee is a GameFi short video platform where users can watch videos and earn money. The platform aims to provide everyone with the opportunity to monetize their time on social media. 
For many years, socials have accumulated their audience for the purpose of monetizing it, primarily through advertising. But in the near future, I think, the industry will have to adopt new rules. The primary trend I expect them to take is a shift from the creator economy to the attention economy, which was first proposed by Nobel Prize Winner Herbert A. Simon. The general idea of it is that attention is a valuable resource which people should be paid for devoting. 
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