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David Rodriguez Coronado is the CMO and co-founder of Zignaly, a Web3 AI-powered cryptocurrency trading platform using automated trading bots to simplify manual trading, and a co-founder of ZIG Finance, an onchain finance ecosystem focused on connecting regulated investment products and institutional capital with blockchain infrastructure. [3] [5]
Coronado started his career by co-founding Artigoo, an online content publisher, in June 2009. There, he served as CMO until March 2013. During this time, he also co-founded Occide, a company similar to Artigoo that provided performance marketing and systems management. In January 2012, he co-founded and served as CMO of Innova Medialead, working on marketing campaigns and business development. He also co-founded Jooicer, along with Bartolome Bordallo, in April 2014. In January 2015, Coronado left Innova Medialead and Jooicer to co-found Tractionboard, a marketing attribution API. Later, in March 2018, he co-founded Zignaly with Bordallo and Abdul Rafay Gadit. [2] [4]
ZIG Finance is a blockchain-based financial ecosystem focused on connecting traditional investment products and institutional capital with decentralized financial infrastructure. Its ecosystem consists of three main components: ZIG Chain, a sovereign Layer 1 blockchain built using the Cosmos SDK that supports smart contracts, cross-chain connectivity through IBC, and financial applications through its Wealth Management Engine; ZIG Markets, which structures and distributes regulated investment products through entities supervised by South Africa's Financial Sector Conduct Authority (FSCA); and ZIG Labs, which invests in and supports the development of applications across decentralized finance (DeFi), real-world assets (RWAs), Shariah-compliant finance, and AI-driven financial services. Together, these components address different aspects of financial product development, distribution, and blockchain infrastructure, with the ecosystem supporting applications that connect conventional financial services with onchain markets. [5]