Anthony Lesoismier-Geniaux is a finance professional and entrepreneur with experience in hedge funds, quantitative trading, and digital wealth management. He is the co-founder and Chief Strategy Officer (CSO) of SwissBorg, a digital asset platform. In his role as CSO, he guides the company's strategic direction and the development of its ecosystem. ^[2]​

Education

Lesoismier-Geniaux attended the Polytech’Nice-Sophia, where he graduated with a Master of Science degree in Finance in 2008. His academic background in finance laid the groundwork for his subsequent career in quantitative analysis and portfolio management. ^[1]​

Career

Lesoismier-Geniaux began his career in finance in 2008 in Paris, first as a Hedge Fund Manager Assistant at Systeia Capital Management, where he supported portfolio management activities. Later that year, he joined Amundi as a Front Office Business Analyst, concentrating on financial data analysis and support for investment operations. In 2009, he moved to Robeco, taking on the role of Junior Fund Manager and Quantitative Analyst. There, he was responsible for developing cross-asset strategies by applying quantitative models to inform fund management decisions.

Between 2010 and 2012, Lesoismier-Geniaux worked in London in trading roles. He was a Sales Trader for Exchange-Traded Funds (ETFs) at Market Securities LLP and later a Sales Trader for Equity Derivatives at BGC Partners. In these positions, he managed institutional client relationships, executed trades across European markets, and provided market analysis to support trading strategies. From 2012 to 2015, he worked in Monaco, focusing on quantitative fund management, where he specialized in systematic trading strategies and fund performance optimization.

In 2015, he joined JFD Group as the Head of Financial Market Digital Advisory, a position he held until 2017. His work involved developing digital wealth management and advisory solutions, with a particular focus on quantitative and structured investment products. In 2017, Lesoismier-Geniaux co-founded SwissBorg, a Switzerland-based digital wealth management platform that utilizes blockchain technology. As Chief Strategy Officer (CSO), he oversees the company's strategic planning and ecosystem development. ^[3]​

Interviews

Navigating Tough Markets

In an April 2025 interview with Web3 TV, Lesoismier joined host Alex Fazel to discuss navigating difficult market conditions and the importance of returning to financial fundamentals. They began by acknowledging the widespread losses and low morale in the market, framing this period as an opportunity to rebuild discipline and focus on long-term strategies. The discussion centered on understanding how liquidity drives markets, often creating disconnects between economic realities and asset prices due to quantitative easing. They also analyzed how geopolitical events and Federal Reserve policies influence inflation, employment, and overall market sentiment, encouraging listeners to consider macroeconomic factors as crucial to informed investment decisions.

The conversation then moved to practical investment strategies, particularly the value of dollar-cost averaging (DCA). Drawing on insights from investors like Benjamin Graham and Peter Lynch, Lesoismier emphasized that consistent, disciplined investing outperforms efforts to time the market. He supported this with quantitative data showing DCA’s long-term profitability, even during volatility. The pair demonstrated how users can automate DCA strategies using the SwissBorg app, simplifying recurring investments in digital assets. Concluding the interview, they urged the community to keep investing, share feedback, and stay engaged—stressing that collective learning and patience are key to enduring and thriving through market cycles. ^[6]​

SwissBorg Deepdive

In a July 2022 interview with UpLift DAO, Lesoismier-Geniaux reflected on SwissBorg’s evolution and the principles driving its sustained success. He emphasized that alignment of vision among leadership is critical for long-term growth, noting that many projects from the post-2017 ICO era failed due to internal misalignment and poor execution. In contrast, SwissBorg’s cohesion and teamwork allowed it to navigate the industry’s challenges effectively. Lesoismier described the platform’s steady rise to over 600,000 users and more than $2 billion in assets under management, crediting this to a focus on wealth management and user experience rather than short-term trading.

Lesoismier also highlighted the importance of authentic communication and community trust, explaining that SwissBorg’s growth was built on transparency and a shared purpose, rather than purely financial incentives. He discussed the creation of SwissBorg Ventures, designed to support promising blockchain projects and democratize investment opportunities for everyday users. Concluding the interview, he underscored blockchain’s potential to make technology more inclusive, envisioning a future where the benefits of innovation are distributed widely, rather than being concentrated among a few. ^[4]​

Learning The Trade

In a June 2021 interview with Cryptonites TV, Lesoismier discussed the evolving financial landscape, the psychology of trading, and SwissBorg’s role in improving crypto investing. He began by noting the unprecedented pace of global money printing, emphasizing how economic conditions had accelerated since the U.S. government’s first trillion dollars in circulation. Lesoismier introduced SwissBorg’s app, designed to help users find the best trading rates and provide zero-fee Bitcoin purchases, as well as Crypto Slate Edge, a tool that leverages data and on-chain metrics to help traders navigate the fast-moving crypto market. Reflecting on his early experiences in finance, he credited strategy games and poker with shaping his understanding of probability and decision-making.

Throughout the discussion, Lesoismier explored trader psychology and behavioral patterns, drawing on data from 33,000 daily traders to demonstrate that most fail to profit over time due to emotional biases. He explained how societal expectations and impatience often drive traders to sell winners too soon or hold onto losses for too long. Emphasizing that true learning in markets takes time, he advised new traders to seek mentorship and focus on developing patience and self-awareness. By aligning personal behavior with investment goals, Lesoismier argued, individuals could make more rational, long-term decisions and improve their overall trading performance. ^[7]​

SwissBorg AMA

In a January 2023 AMA with GUMY Tutorials, Lesoismier and Cyrus Fazel discussed the platform’s development, community engagement, and upcoming initiatives. They described SwissBorg as a user-friendly yet advanced crypto wealth management platform designed for both novice and experienced investors. During the session, they announced the launch of SwissBorg’s new launchpad project, aiming to raise €25 million, with over €7 million already secured. The founders encouraged users to participate by investing small amounts, emphasizing that investing is as much about learning and personal growth as it is about financial returns. They also highlighted the strong role of the SwissBorg community in driving the company’s mission and success.

Looking ahead to 2023, the co-founders outlined plans to align user interests with company goals while strengthening SwissBorg’s position in the European market. They introduced upcoming thematic investment products that would allow users to diversify across assets linked to specific trends. Addressing concerns about fees, they emphasized transparency in their pricing model and encouraged users to evaluate overall value. Future developments included automated investment tools designed for long-term strategies and a smoother user experience. The AMA concluded with appreciation for the community’s continued support and a promise of ongoing communication and platform improvements. ^[5]​