Benji Taylor is a British designer, product leader, and entrepreneur known for his work in consumer software and cryptocurrency-native applications. He is the founder of the consumer software company Los Feliz Engineering, which was acquired by Aave Labs. In March 2026, Taylor was appointed Head of Design for X, a role that also involves work with Elon Musk's other companies, xAI and SpaceX, and is considered integral to the development of the "X Money" payments platform. ^{[1] [2]}​ ^[5]

Career

Benji Taylor's career has been marked by leadership roles at the intersection of design, consumer applications, and the cryptocurrency industry. He has held senior positions at prominent Web3 organizations and led his own company to a successful acquisition. ^{[2] [3]}​

Los Feliz Engineering

Taylor founded the consumer software company Los Feliz Engineering (LFE). Under his leadership, the company developed and launched two distinct products: Honk, a real-time, live messaging application for personal communication, and Family, a self-custody crypto wallet designed for user-friendliness. In a significant milestone for the company, Los Feliz Engineering was acquired by Aave Labs in September 2023. ^{[1] [3] [4]}​

Aave Labs

Following the acquisition of Los Feliz Engineering in September 2023, Taylor joined Aave Labs, the primary development firm behind the major decentralized finance (DeFi) protocol Aave. He assumed the role of Chief Product Officer (CPO), overseeing the organization's product strategy and development. Taylor served as CPO for approximately two years, departing from the position in October 2025. ^{[1] [2]}​

Base (Coinbase)

After his tenure at Aave Labs, Taylor took on the role of Head of Design for Base, an Ethereum Layer 2 blockchain network developed and incubated by the cryptocurrency exchange Coinbase. In this position, he led design efforts for the network between late 2025 and early 2026, before his move to X. ^{[1] [2] [4]}​

X, xAI, and SpaceX

On March 26, 2026, it was announced that Taylor had been hired by Elon Musk's social media platform X as Head of Design. His responsibilities are reported to span design initiatives across X as well as Musk's other major companies, xAI and SpaceX. The appointment is widely seen as a strategic move to advance X's financial ambitions, particularly the development of its "X Money" payments platform. Taylor's extensive experience in building user-friendly crypto wallets and his expertise in Web3 product design are considered highly relevant to this initiative. ^{[2] [3] [5]}

The X Money platform is intended to be a central hub for financial transactions. At the time of Taylor's hiring, it was in internal beta with a public launch targeted for April 2026. Planned features include peer-to-peer fiat payments, high-yield savings, and crypto integration using "smart cashtags," which are expected to allow users to trade stocks and crypto from the X timeline. X has clarified that it does not intend to handle trade execution itself, but will provide the financial data tools and links for these services. X product lead Nikita Bier, who actively pushed to hire Taylor, stated that "the goal is to build the greatest design team in the industry" and added, "I genuinely want crypto to proliferate on X." ^{[5] [2] [4]}

Other Ventures and Projects

In addition to his primary career roles, Taylor has been involved in creating tools for the design community. ^[1]

Dip

Taylor is the co-founder of Dip, a project that creates and publishes open-source tools for interface design. Notable tools released under Dip include:

• cmdk: A command menu component for the React programming library.
• Agentation: A tool or framework related to the integration of AI agents into interface design, a topic Taylor has explored in his writings. ^[1]