Pedro Verdades

Pedro Verdades is a Portugal-based marketing professional whose work has included marketing, business development, growth, and community roles in Web3. Since August 2024, he has been Head of Marketing at Turtle.xyz, also known as Turtle Club.^[1]​^[2]​

Education

Verdades studied Sports Management at ISEG–Lisbon School of Economics & Management from 2015 to 2018 and completed postgraduate studies in Human Resources Management at Universidade Lusófona–Centro Universitário Lisboa from 2018 to 2019. His profile also lists a licentiate degree from Akademia Wychowania Fizycznego w Katowicach. In February 2019, he received a Certificate in Affiliate Marketing and Media Buying from Paulo Faustino and Regina Santana.^[1]​

Career

Turtle

At Turtle, Verdades’s stated responsibilities include go-to-market strategy, content, product marketing, community, and protocol partnerships. Turtle describes itself as a phantom-liquidity protocol that creates opportunities for Web3 protocols and users. Filipe Marques, in a recommendation, credited Verdades with leading Turtle Club marketing campaigns that increased brand awareness and user engagement.^[1]​^[2]​

YAY Network and Other Web3 Roles

Verdades held several positions at YAY Network: Marketing Lead from May 2021 to September 2022, Senior Business Developer from November 2021 to January 2023, and Chief Marketing Officer (CMO) from January to July 2023. He became an advisor to the network in July 2023. As Marketing Lead, he worked on social-media and content planning for Twitter, Telegram, and Medium. YAY Network describes itself as supporting entrepreneurs and investors through services including fundraising, strategic advisory, and project positioning.^[1]​

His other Web3 roles included Growth Specialist at Tagus Labs from July 2023 to December 2024; co-founder of InceptionLST from May 2023 to June 2024; Chief Business Development Officer (CBDO) at APR Marketing from November 2021 to July 2023; advisor to VELLABS from March 2022 to May 2023; and KOL Partnership Lead at Popoo from January to April 2023. He also worked as Social Media Manager at P2P Finance from September 2021 to March 2022, managing social media and creating content, and as Chief Operating Officer (COO) of MasterBlox from February to December 2021. MasterBlox described itself as a Lisbon-based combination of two decentralized-finance marketing and strategy companies.^[1]​

Earlier Work

Before and alongside his Web3 roles, Verdades worked as Social Media and Engagement Manager at Animatech from March 2019 to December 2021, where his responsibilities included social-media and content planning, business development, and account management. He was a Business Developer at Mobipium from August 2018 to February 2021 and a Traffic and Ground Assistance Technician at Groundforce Portugal from April to November 2019. Earlier roles included team leader at Restaurante from April 2016 to November 2019 and logistics work at Promoções e Eventos from October 2017 to March 2018; the latter role included event logistics and human-resources management.^[1]​

Teaching

Since June 2024, Verdades has been an invited professor in the postgraduate program in Blockchain, Crypto Economy and Technological Innovation at LES–Lusófona Executive School in Lisbon. The program covers blockchain and cryptocurrencies, smart contracts, decentralized finance, non-fungible tokens, blockchain data analysis, cybersecurity, legal and regulatory issues, and digital innovation strategies.^[1]​