Yoni Assia is an entrepreneur and investor known as the co-founder and Chief Executive Officer of the social investment and multi-asset brokerage company eToro. He is also the founder of the GoodDollar Foundation, a non-profit initiative focused on delivering universal basic income (UBI) through blockchain technology. Assia is an advocate for the democratization of financial markets, as well as a proponent and early adopter of blockchain and cryptoassets. ^{[1] [2]}​

Education

Yoni Assia studied computer science and management through a combination of academic programs and professional certification. He earned a Master of Science in Computer Science from Reichman University (2005–2007) after completing a Bachelor of Arts in Management and Computer Science at Open University of Israel (2003–2005). Earlier, he obtained the Microsoft Certified Solution Developer (MCSD) credential from Microsoft in 1999. ^[1]

Career

Assia co-founded and leads eToro, serving as chief executive since 2006 and overseeing the company’s strategy and operations. The platform was developed as a social investing network that enables users to access and share trading approaches across multiple asset classes. In 2018, he established the GoodDollar Foundation, a nonprofit initiative that explores digital asset mechanisms intended to support universal basic income distribution.

Earlier in his career, he co-founded WiTech Communications - CDRide and served as development manager (2003–2006). He previously worked as a programmer and project manager in the Israel Defense Forces (2000–2003). He has also served as a board member of Meitav Dash since 2013. ^[1]

Media Appearances

In an interview published on January 16, 2026, by the Paris Fintech Forum, Assia spoke with host Elliott Gotkine about his career journey, eToro's role in the fintech landscape, and his perspectives on digital finance. The interview was part of a series featuring leaders from the fintech, insurtech, and banking sectors. ^[4]​

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