CULTD is a performance attribution platform designed for Web3 and Fintech projects that aims to track and incentivize measurable on-chain user actions and long-term retention. The service focuses on moving beyond traditional marketing metrics to provide verifiable data on user engagement and capital commitment. ^{[1] [2]}

Overview

CULTD positions itself as a solution to what it describes as the prevalence of "vanity metrics" and "mercenary" user acquisition in the Web3 space. The project contends that many marketing campaigns generate high engagement figures, such as likes and follows, that do not translate into meaningful business outcomes like increased Total Value Locked (TVL), active wallet connections, or genuine product usage. It attributes this discrepancy to activity from bots, sybil farms, and users with no long-term interest in the projects they engage with. ^{[1] [2]}

To address this, CULTD developed an attribution system intended to tie marketing spend directly to measurable on-chain results, operating on a "pay-per-retention" principle rather than a traditional pay-per-click model. The platform is designed to engineer specific outcomes, such as new user onboarding, wallet connections, and on-chain transactions, by creating campaigns with cost-per-action accountability. This approach is targeted at founders and project teams who require verifiable traction for fundraising, Token Generation Events (TGE), or demonstrating long-term adoption to investors and stakeholders. ^{[1] [2] [3]}

The project's official X account was created in September 2023. On August 17, 2025, the platform announced the beta launch of a referral system, followed by the launch of a "GrindFi" campaign on August 19, 2025. ^[2] Arbaaz Mohammad is identified as a Co-Founder of the project. ^[3] According to self-reported data, CULTD has executed campaigns distributing over $156,000 in rewards across seven different Web3 projects. ^{[1] [2]}

Architecture

The technical foundation of the CULTD platform is its "Attribution Stack," an end-to-end pipeline designed to verify, attribute, and reward user actions driven by marketing campaigns. This stack is composed of several integrated components that connect off-chain marketing signals with on-chain user behavior. ^[1]

CULTD Attribution Stack

The stack processes data through the following stages:

1. Creator Links This initial layer ingests omnichannel click data from sources such as UTM parameters and device fingerprints. It is responsible for mapping each incoming click to a specific creator or marketing channel identity, forming the first link in the attribution chain. ^[1]

2. Wallet Resolution The platform matches the incoming click data to a user's on-chain wallet address. This component includes capabilities for cross-device matching to ensure a user is correctly identified even if they interact with the campaign across multiple devices. ^[1]

3. Hybrid Scoring To assess the authenticity of a referred user, the system employs both deterministic and probabilistic scoring models. This hybrid approach is designed to evaluate the quality of the user and filter out low-quality or fraudulent participants, such as bots or sybil accounts. ^[1]

4. Time-weighted ADB (Average Daily Balance) Instead of measuring singular events, this component analyzes a user's on-chain financial behavior over time. It calculates retention curves and segments users into cohorts based on their capital commitment, providing a metric for sustained value rather than a one-time action. ^[1]

5. Reward Engine The final stage of the stack programmatically settles rewards to creators and influencers. Payouts are based on the measured performance and retention of the users they referred, with built-in logic aimed at preventing farming and fraudulent reward claims. ^[1]

Products and Services

CULTD offers its growth and attribution services through a combination of a tiered subscription model and distinct platform features designed to incentivize community engagement. ^{[1] [2]}

Subscription Tiers

Client projects can access CULTD's services through several subscription-based packages:

• Single Launch: A one-time package priced at $2,000, offering a single attribution window, verified creator rewards, and retention reporting for a specific campaign.
• SIGNAL: A monthly subscription at $4,499 per month, which includes the ability to run unlimited campaigns, access to a Creator CRM, and a performance fee structure.
• TVL MAX: A premium monthly subscription priced at $14,499 per month, which provides full platform sovereignty for the client, priority support, and weekly strategy calls. ^[1]

Platform Components

In addition to its core client services, the platform includes features for community participation and rewards:

• Growth Campaign Platform: The primary service that enables Web3 projects to design and execute marketing campaigns focused on measurable outcomes, providing tools for tracking on-chain actions and managing reward distribution. ^[2]
• GrindFi: A system that rewards community members with $CULTD tokens for social media engagement, such as likes, replies, and posts, designed to build an active and incentivized community. ^[2]
• Referral System: A feature within the CULTD dApp that allows users to generate unique referral links and earn $CULTD tokens for bringing new participants into the ecosystem. ^[2]

Features

The CULTD platform incorporates several features designed to facilitate outcome-based growth and provide transparent campaign tracking.

Deterministic Attribution The system is built to create a verifiable link between a specific creator's marketing link and the resulting on-chain user actions, including deposits and transactions. This aims to provide clear credit for user acquisition. ^[1]

Time-Weighted Average Daily Balance (ADB) Tracking This feature measures the average balance a user maintains within a protocol over time, shifting the focus from single events like clicks to sustained capital retention and long-term user commitment. ^[1]

Anti-Bot & Anti-Farm Mechanics The platform integrates mechanisms to defend against fraudulent activity. It reports using Hardware ID verification and on-chain oracle snapshots to verify user authenticity, aiming to prevent campaign manipulation by bots or sybil farms. ^{[1] [2]}

Performance & Retention Rewards CULTD's reward engine is structured to incentivize long-term user and liquidity retention. This contrasts with models that distribute one-off bounties for simple, non-committal actions, instead tying rewards to sustained engagement. ^[1]

Founder-Grade Reporting The platform generates reports focused on return on investment (ROI) and key performance indicators relevant to investors and stakeholders. This reporting prioritizes metrics that demonstrate tangible growth and user-base quality. ^{[1] [2]}

Impact Simulation A projection modeling tool is available for client projects. It allows teams to estimate potential outcomes, such as retained ADB, based on inputs like campaign budget, duration, and reward percentages. ^[1]

Cost-Per-Action (CPA) Accountability The platform operates on a model that ties budget expenditure directly to verified user actions. This provides clients with accountability for their marketing spend, as they pay for specific, completed on-chain tasks rather than impressions or reach. ^{[1] [2]}

Tokenomics

The CULTD ecosystem utilizes a native token with the ticker $CULTD. The token primarily functions as a reward mechanism within the platform's community-facing programs. Information regarding total supply, token allocation, and vesting schedules is not available in the provided sources. ^[2]

Utilities

The known utilities for the $CULTD token are centered on incentivizing community participation and growth.

• Used as a reward for users participating in "GrindFi" campaigns for social media engagement.
• Distributed as an incentive for successfully referring new participants to the platform through CULTD's referral system. ^[2]

Governance

Details regarding any governance functions of the $CULTD token, such as voting rights on protocol decisions, are not available in the provided sources. ^[2]

Use Cases

The CULTD platform is designed for Web3 builders and project teams seeking measurable, verifiable growth.

• Sticky Liquidity: Assisting protocols in attracting and retaining TVL with high efficiency, aiming for a low cost-per-dollar of assets under management.
• Verified Bounties: To execute campaigns that acquire genuine users who perform meaningful on-chain actions, rather than completing simple, one-off tasks.
• TGE Momentum: To support projects during their Token Generation Event (TGE) by building a base of committed users and retained TVL, which can contribute to a more stable post-launch market.
• Fundraising Support: Generating verifiable traction data and ROI metrics to be used in reports and presentations for venture capitalists and other investors.
• Sector-Specific Growth: Driving user adoption for projects specializing in DeFi, Infrastructure, Gaming, and Security. The platform's use cases are centered on providing tangible metrics for growth and user acquisition. ^{[1] [2]}

Ecosystem

The CULTD ecosystem is composed of three primary groups who interact with the platform:

• Web3 Projects: Client projects, including founders and teams from various sectors, who use the CULTD platform to launch, manage, and track their growth campaigns.
• Community Participants: End-users who engage with client campaigns, complete specified on-chain actions, and participate in programs like GrindFi and the referral system to earn rewards.
• KOLs & Influencers: Creators and marketers who partner with Web3 projects to drive user acquisition, with CULTD's system providing the back-end for performance attribution and reward settlement. These groups form a triangular ecosystem where projects seek growth, participants seek rewards, and influencers facilitate the connection, all tracked by the CULTD platform. ^[2]

Confirmed Partnerships

The CULTD website lists several Web3 projects as part of its ecosystem, indicating they are clients or collaborators that have used the platform's attribution services. These projects include:

• Abatis
• Emorya
• Interport
• IPOR
• Levva
• Neura
• Nomis
• Oriole
• Pixpel
• SeaFi
• Tracer
• VyFi These entities are noted as being part of the ecosystem that utilizes CULTD's services for growth. ^[1]