Scott Martin, also known as Burnt Toast is a Canadian–based illustrator, designer, animator, and muralist. He is the artist and co-founder behind the Doodles NFT art collection, which made $166.1 million in sales after just three months of launch in 2021.^[1][2]

Overview

Scott Martin, known as Burnt Toast, is a Canadian-based illustrator, designer, animator, and muralist hailing from Hamilton, Ontario. Renowned for his lifelong passion for doodling, Martin's artistic journey has been nothing short of extraordinary. He transitioned from working in design studios to becoming a globally recognized digital artist, whose creations are sought after by celebrities and art enthusiasts worldwide.^[3]

Martin's creative prowess extends beyond traditional mediums. He has collaborated on projects for tech giants like Google, WhatsApp, and Snapchat, showcasing his versatility as an artist. Before venturing into the world of NFTs, Martin had already made a name for himself in the Web3 space, minting his pieces and cultivating his brand for about a year.

I went from a quite humble paycheck to quite a ridiculous one,” Martin told Fortune. “I’m still figuring out how to live this life. I don’t even talk to my neighbor, and I was out shoveling my driveway, and he came up to me and said, ‘I saw you sold an NFT for $1.4 million.’ And I was like, ‘Uh, how do you know that?’ The cat is out of the bag.^[4]

One of Burnt Toast's most notable achievements is his role as the artist and co-founder behind the Doodles NFT art collection. Doodles has achieved remarkable success, with $166.1 million in sales after just three months. Martin's success in the NFT space is built on a foundation of years of freelance work as a digital artist, where he designed packaging, created commercials, and established a reputation for his work under his alias Burnt Toast.

Despite his success, Burnt Toast remains focused on "making good art and reaching a large audience." His journey into NFTs was inspired by the success of artists like Beeple, whose NFT sold for $69.3 million at Christie's in March 2021. Martin saw an opportunity to enter the lucrative NFT space with his work and immersed himself in learning about NFTs and the artists creating them.

Burnt Toast's dedication to his craft and his willingness to embrace new technologies and platforms have solidified his position as a leading figure in the world of digital art and NFTs.^[4][5]

Scott Martin is also a Director at Golden Wolf, an EMMY-NOMINATED animation studio founded in 2013 with offices in London and New York.^[6]

Doodles

Doodles is a groundbreaking collection of 10,000 generative NFTs, each featuring original artwork meticulously crafted by Scott Martin. This community-driven project offers a unique twist on collectibles, blending creativity and technology to create a vibrant digital art ecosystem.

Launched in October 2021, Doodles quickly captured the attention of the NFT community, selling out its entire collection in a matter of minutes. The series boasts a diverse array of characters, from humans to aliens, skeletons, and mascots, each adorned with playful and distinctive accessories like sunglasses, AirPods, and halos.

The success of Doodles has been nothing short of phenomenal, with the collection achieving $166.1 million in sales. One standout piece, Doodle #6914, featuring a monkey wearing a golden crown, sold for an impressive $1.1 million and is currently valued at 1,500 ETH, equivalent to $3.6 million.

The initial pricing of Doodles, set at .123 ETH per piece, saw rapid appreciation in secondary markets, with prices ranging from 1.25 ETH to 2.3 ETH on platforms like OpenSea. This surge in value reflects the growing popularity and demand for NFTs, with the current seven-day sales average for Doodles reaching an impressive 11.2 ETH or $27,950 per NFT.

Doodles' success not only highlights the artistic talent of Scott Martin but also underscores the burgeoning potential of the NFT market. As a pioneer in the field of generative art, Doodles continues to captivate collectors and enthusiasts, paving the way for future innovations in the world of digital art.^[7]

Golden Wolf

Golden Wolf is an EMMY-NOMINATED animation studio founded in 2013, boasting offices in both London and New York. The studio's work is characterized by its placement at the intersection of irreverent humor, dynamic action, and psychedelia. Their unique and youthful perspective is evident in their diverse portfolio, which includes global commercial campaigns, opening titles, music videos, AR filters, VR experiences, and social media campaigns.

Golden Wolf is driven by a passion for creating entertaining content that leaves a lasting and shareable impression. Since its establishment, the studio has rapidly built a global reputation, attracting the attention of major brands and networks such as Nike, Facebook, Gatorade, Disney, and Adult Swim. This recognition is a testament to Golden Wolf's innovative approach and creative prowess in the world of animation.^[8][9]