Yuki Kamimoto is a Japanese business executive and entrepreneur recognized for her contributions to the Web3 and blockchain industry in Japan. She is the founder and Chief Executive Officer of N.Avenue Inc., the independent company that operates CoinDesk JAPAN, the official Japanese-language affiliate of the global cryptocurrency news organization CoinDesk. ^{[1] [2]}

Education

Kamimoto studied international business, trade and commerce at Meiji University, where she completed her undergraduate degree in 2013. ^[4]

Career

Kamimoto began her career in 2013 at Yahoo! Japan Corporation, where she worked in media and advertising business development and later served as a producer for Yahoo! News, the country’s largest news platform. During this period, she also contributed to the content marketing division through partnerships with Taboola and BuzzFeed.

In 2018, she joined Z Corporation, a SoftBank Group and Yahoo! Japan subsidiary, where she managed blockchain-related projects. Later that year, she founded N.Avenue Inc., an information service focused on fintech, blockchain, web3, and cryptocurrency, and has served as its Chief Executive Officer since its establishment. Under her leadership, N.Avenue transitioned from a subsidiary into an independent company dedicated to the Web3 sector.

Since 2019, Kamimoto has also been the CEO of CoinDesk Japan, expanding her involvement in blockchain and digital asset media. ^{[1] [4]}

Leadership and Initiatives

N.Avenue Inc. and CoinDesk JAPAN

Kamimoto's primary role is as the founder and CEO of N.Avenue Inc. The company's flagship operation is the management of CoinDesk JAPAN. CoinDesk is a globally respected media organization known for its reporting on cryptocurrency news, market analysis, and events like its annual Consensus conference. The establishment of CoinDesk JAPAN under N.Avenue's management serves the critical function of localizing this global content for a Japanese audience while also providing original reporting on Japan-specific developments, regulatory changes, and market trends. This is particularly important in a market like Japan, which has a distinct regulatory framework and a unique history with digital assets. ^[1]

Blockchain Promotion Association (BCCC)

Kamimoto also serves as a Director for the Blockchain Promotion Association (BCCC), a key industry body in Japan. The BCCC's mission is to promote the widespread adoption of blockchain technology across various sectors of the Japanese economy. As a director, Kamimoto contributes to the association's strategic planning and outreach efforts. These activities often include educating the public and businesses about the benefits of blockchain, engaging with regulators on policy matters, and fostering a collaborative environment for member companies. ^[1]

Public Engagements

GFTN Forum Japan 2025

At the GFTN Forum in Japan, held in March 2025, Kamimoto was a featured speaker in several high-profile sessions, highlighting her role as a moderator and facilitator of key industry conversations. Her scheduled appearances included:

• Web3 Fireside with Richard Teng, CEO of Binance: This session on March 3, 2025, featured a one-on-one conversation with the CEO of Binance, the world's largest cryptocurrency exchange by trading volume. The discussion was particularly relevant given Binance's strategic focus on navigating global regulatory landscapes, including its re-entry and operations within the Japanese market.
• USDC and the future of digital finance in Japan: On March 4, 2025, Kamimoto moderated a fireside chat with Kenta Sakakibara, the Japan Country Manager for Circle. Circle is the principal issuer of USD Coin (USDC), a leading global stablecoin. The conversation focused on the potential role of stablecoins in Japan's financial system, a topic of significant interest as the country develops its regulatory framework for such digital assets.
• Fireside Chat with Oki Matsumoto: On March 5, 2025, she conducted a fireside chat with Oki Matsumoto, a prominent figure in Japan's financial industry who serves as the Representative Executive Chairman of Monex Group and Executive Chairman of Coincheck Group. This discussion represented a key dialogue on the convergence of traditional finance (TradFi) and the digital asset industry in Japan. ^[1]