Stacy Muur is a Web3 marketer, researcher, and growth strategist with experience in marketing, business modeling, and analytics. She shares insights on startup growth, innovative marketing approaches, and AI developments through Twitter and her Substack, "Stacy in Dataland". ^[1]

Education

Muur graduated from Moscow State Linguistic University with a Bachelor’s in Translation and Interpretation in 2016. At the same time, she graduated from Stockholm University with a Bachelor’s in Linguistics. ^[2]

Career

Muur began her journey in crypto in 2016 during her linguistics studies, learning about Bitcoin from a Swedish friend. She purchased her first Bitcoin at $600 and later utilized the Steemit platform to generate content and earn crypto rewards, providing financial relief following a car accident. Opting for a career in Web3 over a government position in Sweden, she entered the crypto marketing and content production field, embracing the blockchain industry as a dynamic and collaborative space. Initially drawn by financial necessity, she came to view Web3 as a unique and innovative community united by a shared spirit of adventure and risk-taking.

Her professional background includes working as a translator at ABBYY in Moscow from August 2015 to April 2017. She then moved into content leadership roles, serving as Chief Content Officer at SONM from April to December 2017 and later at Suicide Ventures from June to December 2017. From February 2019 to February 2020, she worked as Editor-in-Chief at Xena Exchange, managing editorial content. In 2020, she briefly joined Alpha5 Exchange as an Internet Marketing Manager before becoming Chief Marketing Officer at EMIREX from December 2020 to September 2021, where she directed marketing initiatives in Dubai. She also co-founded IGNI in February 2020, managing the venture until February 2022. Since September 2021, she has been Head of Marketing at Spin, leading strategic marketing efforts. ^{[2] [3]}

Stacy in Dataland

"Stacy in Dataland" is a Substack blog exploring Web3 data, covering research, industry developments, trends, and actionable insights. Muur simplifies complex topics to aid informed decision-making and provides a blend of analytics, investment guidance, and content tailored to the Web3 community. ^[4]

Interviews

Explaining Frax

Stacy Muur discussed the FRAX ecosystem on the Flywheel DeFi podcast, emphasizing the protocol's integrated tools and adaptability. Muur explained FRAX's resilience and innovation, particularly after the Terra Luna collapse, highlighting its transition to a fully collateralized stablecoin model. She recounted her journey into decentralized finance, her early use of FRAX, and the ecosystem’s growth with initiatives like liquid staking. The conversation also explored the need for user-friendly interfaces and simplified language in DeFi. Muur praised the FRAX team for its strategic, multifaceted development approach, foreseeing the potential impact of upcoming projects like the FRAX chain. ^[5]

About Muur

Episode 11 of Let Loose With Moose featured Muur as the first female guest. She shared her journey into crypto, beginning during her university years when she first encountered Bitcoin through a friend in Sweden. Starting with trading and writing on Steemit, she used crypto to overcome financial challenges after a car accident. Transitioning into Web3, she worked as a content marketer and later joined Spin, a decentralized exchange, drawn by its team and vision. Muur also discussed her views on the evolution of decentralized finance (DeFi), her experiences with platforms like Polygon and NEAR Protocol, and her motivations for being active on crypto Twitter and seeking greater autonomy and creative freedom in her endeavors. ^[3]

Crypto Narratives

Episode 45 of CryptoPod featured Muur discussing her journey in crypto since 2016, which began through exposure to Bitcoin and the blogging platform Steemit. Initially skeptical, she became involved after earning from her first post. Muur shared her transition into Web3 marketing and her preference for startups over traditional roles. She highlighted the challenges of onboarding Web2 users to Web3, including complex user experiences and security risks. The conversation touched on emerging crypto narratives like Telegram bots, decentralized social media platforms, and account abstraction as tools for improving mass adoption. Muur emphasized the importance of diversification and security in managing crypto assets. ^[6]