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Cyrus Fazel
Cyrus Fazel
Cyrus Fazel is a multicultural fintech entrepreneur and the founder and CEO of SwissBorg. After more than a decade in traditional finance, where he managed investment portfolios and advised on asset allocation for hedge funds and ultra-high-net-worth individuals, Fazel identified the limitations and exclusivity of the legacy financial system. This experience fueled his transition to the blockchain industry, where he founded SwissBorg in 2017 with the mission to democratize wealth management. Under his leadership, SwissBorg has grown into a leading community-driven platform that makes crypto investing simple, safe, and accessible. [1]
Education
Fazel graduated from EDHEC Business School with a Bachelor’s in International Business Management in 2006. During that time, he also earned a BS in Finance and Management from the International Business School (IBS) in 2005. [6]
Career
Fazel began his career in 2005 as an intern with the United Nations Development Programme (UNDP) in Bratislava, where he supported the Knowledge Management Team by developing workflow tools, improving the organization’s website, and preparing reports for international fundraising initiatives. In 2006, he joined FINEP SA in Prague as a Junior Investment Manager, building partnerships with real estate agencies and institutional investors while contributing to property sales and developing financial and marketing strategies to improve operational efficiency. From 2007 to 2009, he worked at Julius Baer in Geneva as a Portfolio Advisor and Relationship Manager, designing investment products in collaboration with fund managers and advising clients across multiple asset classes, including equities, fixed income, and structured products.
Between 2010 and 2016, Fazel held senior positions in the hedge fund and asset management sectors. At Aramis Capital SA and FORT LP, he served as Vice President and Hedge Fund Advisor, conducting due diligence, selecting hedge funds, and advising institutional clients, including banks and pension funds. He later became Head of Investment Management Platform and Senior Hedge Fund Advisor at SEQUOIA Asset Management SA, where he led the creation of an institutional investment platform, supervised quantitative teams, and launched a market-neutral fund while overseeing analysis and marketing initiatives. During this period, he also co-organized the Startup Weekend FinTech & Blockchain event in Geneva, which supported innovation in financial technology.
In 2016, Fazel founded SwissBorg, a Swiss-based company specializing in digital wealth management within the cryptocurrency industry. As CEO, he directed the platform’s development and long-term strategy, emphasizing technology-driven portfolio management and a community-oriented approach to digital investing. He continues to lead the company in this role. [2]
Interviews
SwissBorg
In a September 2025 interview with Genzio at TOKEN2049, Fazel discussed his journey, the company’s mission, and the state of the crypto industry. He described SwissBorg as a crypto-based wealth management platform that allowed users to trade across centralized and decentralized exchanges. Fazel reflected on how his family’s financial challenges motivated him to pursue wealth management and later establish SwissBorg in 2016 to help others achieve financial independence. He noted how the crypto market had evolved since then, with institutional investment, practical DeFi applications, and more mature market participation. At the time, SwissBorg’s users were mostly European adults aged 30 to 55, and Fazel shared plans to expand across Europe while maintaining a strong focus on regulatory compliance.
He emphasized SwissBorg’s community-driven approach, where users participated in governance and decision-making, and highlighted the importance of balancing transparency with user privacy to build trust. Fazel contrasted Web2’s separation of users and shareholders with Web3’s integrated community ownership, while critiquing the outsized influence of venture capital in early-stage projects. Regarding market trends, he viewed memecoins as both engaging and speculative, saw potential in NFTs despite their current hype phase, and believed stablecoins would remain a core part of the cryptocurrency ecosystem. However, new entrants would struggle to compete. He closed the interview by encouraging individuals to actively participate in crypto—investing, using, and building—to move closer to financial freedom. [4]
SwissBorg Masterclass
In a January 2025 interview with Real Vision’s Bijan Maleki, Fazel discussed his outlook on the ongoing bull market and the importance of disciplined investing in crypto. He shared his background as an Iranian-Swiss, recounting his family’s financial struggles and how his interest in finance led him to discover Bitcoin as a borderless monetary system. Fazel described his transition from hedge fund management to founding SwissBorg, originally envisioned as a robo-advisor before pivoting to crypto during the ICO boom.
He reflected on SwissBorg’s $52 million ICO and attributed its success to transparency, leadership visibility, and a strong community base. Fazel highlighted SwissBorg’s community-driven structure, which incorporates user participation in decision-making through referendums. He explained the platform’s meta exchange technology, which aggregates centralized and decentralized exchanges to secure optimal execution prices. Fazel also discussed Borg Pad, a funding mechanism that enables community members to invest early in new projects without depending on venture capital.
Later in the interview, he emphasized the importance of risk management and user education in navigating synthetic financial instruments in crypto. Looking ahead, Fazel mentioned plans to expand into the US while continuing to strengthen SwissBorg’s European presence and enhance personalized investment experiences. He closed by expressing enthusiasm for community engagement and SwissBorg’s role in shaping responsible participation in the bull market. [3]
SwissBorg’s Success
In an interview with CryptoSlateIRL at Paris Blockchain Week in April 2022, brothers Cyrus and Alex Fazel discussed SwissBorg’s mission to decentralize wealth management and foster a community-driven financial ecosystem. They reflected on how their family bond shaped the company’s inclusive culture, creating a sense of unity among employees and users. Cyrus emphasized the importance of maintaining a strong workplace culture as the company grew. At the same time, both brothers highlighted the value of being mission-driven rather than viewing their work as just a job—an approach that sustains resilience in the face of challenges.
The discussion also addressed ethics in crypto, with Alex underscoring integrity and transparency as core values. The brothers argued that technological advancement should take priority over excessive marketing, focusing on creating user-friendly applications. They discussed the role of education and play-to-earn models in promoting Web3 adoption, emphasizing the importance of integrating decentralized and centralized finance to empower users. Looking ahead, they envisioned innovations such as biometric identification to enhance accessibility and security in blockchain systems. [5]
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