Kerem Atalay, also known by his pseudonym, Emperor Tomato Ketchup (taken from an indie pop band called Sterolab’s album), is one of the four co-founders and CTO of Yuga Labs, the company behind the Bored Ape Yacht Club (BAYC), a non-fungible token (NFT) collection. 
Kerem Atalay was raised by immigrant parents, both originating from Turkey. The two parents raised Kerem mostly in Washington D.C. and Kerem states that he had a “normal suburban upbringing”. 
Zeshan Ali and Kerem Atalay's story
On February 4th 2022, Greg Solano and Wylie Aronow were doxxed by Buzzfeed where they were given less than 30 minutes to prepare for the interview. The two main developers of Yuga Labs had more time on their hands and decided they, "wanted to have a little bit more control over the narrative and make it more of a celebratory thing than it was for Greg and Wylie”. Kerem and Zeshan then doxxed themselves on February 9th 2022, just 5 days after Greg and Wylie. 
Kerem posted on Twitter a photo of himself and his bored ape saying: 
"Seems like the cat is out of the bag anyway, so... Hi, I'm Kerem web2 me vs. web3 me"
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