Zeshan Ali, also known by his pseudonym, Sass (shortened from his initial nickname No Sass), is one of the four co-founders of Yuga Labs, the company behind and responsible for the creation of the Bored Ape Yacht Club (BAYC), a non-fungible token (NFT) collection. 
Zeshan Ali was raised by immigrant parents who originated from Guatemala and Pakistan. The two parents had met during English language classes and settled on the West Coast where Zeshan grew up. 
Zeshan Ali and Kerem Atalay's Story
On February 4th 2022, Greg Solano and Wylie Aronow were doxxed by Buzzfeed where they were given less than 30 minutes to prepare for the interview. The two main developers of Yuga Labs had more time on their hands and decided they, "wanted to have a little bit more control over the narrative and make it more of a celebratory thing than it was for Greg and Wylie”. Kerem and Zeshan then doxxed themselves on February 9th 2022, just 5 days after Greg and Wylie. 
Zeshan posted on Twitter a photo of himself and his bored ape saying: 
"Welp, here we go... Hey, I'm Zeshan. Nice to meet y'all (: Web2 me vs. Web3 me"
Zeshan Ali is married to a freelance journalist from St. Louis.
In September 2022, Zeshan purchased a house in Silver Lake, Los Angeles, California for him and his wife to move in to for $4 million. 
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