Smoofs is a collection of 8,000 cute, chubby, fluffy NFT monsters built on the Polygon blockchain. Smoofs was created by Two3 Labs a cross-chain Web3 entertainment studio, who are also the creators of Cow Cow NFT.^[1]

After its launch in late 2023, Smoofs saw rapid growth, becoming one of the biggest and most popular NFT projects on Polygon. In the two months following its launch, it generated a trading volume of over $300k. Alongside this, it also generated strong demand for its native cryptocurrency, the $MOOVE token.
On the 14th of February, Smoofs announced a strategic partnership with eesee_io, a gamified marketplace and liquidity solution. Also in March 2024, Smoofs partnered with Taki Games a social gaming network that allows users to earn financial rewards.^[4][5]

Overview

Smoofs is a groundbreaking brand focused on redefining entertainment in the web3 arena. It introduces a delightful collection of 8,000 adorable, chubby, fluffy monsters known as Smoofs, residing exclusively on the Polygon blockchain. These lovable creatures are at the forefront of pioneering content creation within the Moove Protocol Ecosystem.^[2]

Launched in late December 2023, Smoofs quickly sold out 1,000 units during its presale. The project's goal is to transform Web3 entertainment, starting with the release of both PFP and FULL BODY versions, and later integrating 3D assets. Developed by Two3 Labs, the creators of Cow Cow NFT on MultiversX, Smoofs is a Polygon-based NFT project.

Smoofs holders are active participants in Moove, which features an automated loyalty program. The project pioneers the Moove Protocol, an AI-driven Video Content Generation game tailored for animated NFT content, offering revenue shares to engaged users. The $MOOVE token acts as a bridge between Polygon and MultiversX, providing exclusive VIP access to the AI Animation Protocol for token holders.^[3]

Moove Protocol

The Moove Protocol is a social initiative to cultivate a vibrant community of innovators, creators, and forward-thinkers dedicated to pioneering cutting-edge technology in the web3 domain. At the heart of this protocol lies a pivotal concept: empowering the community to construct and govern everything through the $MOOVE token, thereby ushering in a new era of decentralized collaboration and control.^[7]

It aims to nurture a community of builders, creators, and visionaries to pioneer the next-generation cryptocurrency. The initiative seeks to establish a new benchmark for community-centric tokens, prioritizing community involvement at the forefront.

In December 2023, $MOOVE Protocol by Two3 Labs and Cow Cow announced a Seed round led by Morningstar Ventures, in participation with ZBS Capital, Alpha Protocol Ventures,  Let’s Go Ventures, NXGen, Antiga Capital and notable angel investor Vijay Pravin (bitsCrunch).^[6]

$MOOVE

$MOOVE stands as an ESDT (eStandard Digital Token), functioning as both a governance and utility token within the Cow Cow and Smoofs ecosystem and extending its use to Moove Protocol initiatives. Its core mission is to empower the community to pioneer innovative solutions in the web3 domain. At the heart of the ecosystem, $MOOVE serves as the central utility token, fueling various activities within Cow Cow and Smoofs. It embodies governance and utility features within the ESDT framework.

Crafted with sustainability in mind, $MOOVE is engineered to be a forward-looking utility token, ensuring its enduring relevance and efficacy within the ecosystem.

$MOOVE was launched to incentivize early support of Cow Cow and is the go-token for the entire Smoofs ecosystem and future developments. In addition to Cow Cow, the ambitions include utilities around the incubator and other technical products. It had a fair Launch with a Maximum supply of 23,000,000 Tokens and can only be obtainable through staking of Cow Cow NFTs.

$MOOVE Utilities

Serving as the protocol layer of the ecosystem, the $MOOVE token offers a multitude of utilities:

• Ecosystem Token: $MOOVE stands as the central currency driving the Cow Cow ecosystem, elevating its versatility and significance. By holding Cow Cow, users gain exclusive access to a wealth of benefits, spanning from premium merchandise, exciting raffles, exclusive gaming opportunities, bespoke events, and a host of other specialized services tailored to enhance their experience.
• Governance: $MOOVE is the ecosystem’s governance token, allowing holders to participate in Cow Cow DAO. The structure and mechanics of the organization are built around the NFT and the TOKEN.
• Digital currency: $MOOVE is an open currency that can be used without centralized intermediaries within the ecosystem. It also represents a tool for Cow Cow to incentivize early supporters and builders interested in participating in the ecosystem by incorporating $MOOVE into their platforms (games, services, marketplaces, and other projects).^[7]

Two3 Labs

Two3 Labs is a cross-chain Web3 entertainment studio, comprised of pioneers in the NFT industry and leaders in the MultiversX ecosystem. The company is backed by numerous VCs and angel investors and has established partnerships with multiple big-name brands. They have a proven track record of success with Cow Cow, launched in February 2023, currently boasting a floor price over 5 times its mint price.

Web3 multichain solutions. Crafting next-gen products driving the future of innovation. Building Cow Cow & Smoofs.

The team also founded the Smoofs NFT, and Moove Protocol, a social initiative aimed at fostering a community of builders, creators, and visionaries to develop cutting-edge technology within the Web3 space.^[8]

Team

• ARCHY (CEO) - The degen-business guy, Archy is our box-to-box magician, the glue that holds our empire together.
• ARA ARA (CMO) - Meet Ara Ara, Is the CMO. He is the master of marketing, a true crowd-pleaser, and can turn any NFT into a hot commodity.
• RICK (BUSINESS DEVELOPER) - A creative but also strongly analytical MultiversX jack of all trades, bringing moo-re ecosystem partners to the herd.
• GNG (SOCIAL MEDIA MANAGER) - Lead the herd & moo-ve the internet, creating viral content for a moo-valous time as a social media manager for Cow Cow.
• JEFF (CREATIVE DIRECTOR) - With Jeff, you can be sure that Cow Cow will be visually stunning and always pushing the boundaries of creativity.
• DEESER (ARTIST) - Deeser has a talent for turning pixels into masterpieces and can make even the most mundane cow into a work of art.
• ANDREW (ILLUSTRATOR) - A true visionary can turn a blank canvas into a masterpiece with just a few brush strokes.^[9]