Toby Winterflood is the Vice President of Product at CoinDesk, a role he assumed following CoinDesk's acquisition of CCData in 2024. At CCData, formerly known as CryptoCompare, Winterflood served as the Chief Product Officer, where his strategic vision was noted as being instrumental in establishing the company as an industry-leading data provider. His career has focused on bridging the gap between traditional finance and the digital asset ecosystem by developing institutional-grade data solutions. ^{[1] [2]}​

Education

Toby Winterflood earned a Master of Engineering (MEng) degree in Electrical and Electronics Engineering from the University of Bath, attending from 2013 to 2018. He also completed the Level 1 certification from the CFA Institute in 2019, further developing his expertise in finance and investment. ^{[3] [2]}​

Career

Winterflood began his career in project management and analysis roles outside of the core financial industry. He was a Project Manager at Hawk-Eye Innovations Ltd, where he managed the basketball product for the Rio 2016 Olympic Games. Following this, he held analyst positions as a Business Analyst at the quantitative finance research firm G-Research and as a Junior Investment Analyst at Newable, which served as a basis for working with digital assets. ^[2]​

He transitioned into the financial data sector as a Product Data Analyst at Bloomberg LP in London from 2018 to 2020. During his time at Bloomberg, he gained a foundational expertise in product management, data analysis, and investment strategy, executing project management using Agile methodologies. He then moved to the data science consultancy QuantSpark as a Product Manager from 2020 to 2021 before entering the digital asset industry. ^{[1] [2] [3]}​

In 2021, Winterflood joined CryptoCompare as a Senior Product Manager. He progressed within the organization, becoming Head of Product in 2022, a role he continued through the company's rebranding to CCData. In May 2021, he was promoted to Chief Product Officer (CPO) of CCData, where he was responsible for overlooking all product management and development. In 2024, digital asset media and data company CoinDesk acquired CCData. Following the acquisition, Winterflood transitioned to CoinDesk as Vice President of Product, leading the company's Data & Research products division. His stated mission in this role is to connect traditional finance and digital assets through the provision of reliable, institutional-grade data. ^{[2] [4] [3]}​

Public Profile and Commentary

Winterflood is an active public figure in the digital asset community, frequently speaking at industry conferences and providing expert commentary on market trends to financial news outlets. ^[2]​

Speaking Engagements

Winterflood is a recurring speaker at CoinDesk's flagship Consensus conference. At the Consensus 2025 event in May 2025, he was a featured speaker in sessions titled "CoinDesk Data API" and "Cloud-Powered Crypto: Enhancing Trading Efficiency and Data." He is also scheduled to speak at the Consensus Miami 2026 conference. Additionally, he has been a speaker at the Hedgeweek European Digital Assets Summit, an event focused on institutional investment in the digital asset space. ^{[1] [4] [5]}​

Market Analysis

As a representative of CCData, Winterflood's analysis of the cryptocurrency market is often cited. He has commented on topics including the market impact of spot Bitcoin ETFs, the macro-financial drivers of digital asset prices, and strategic industry partnerships.

In January 2024, upon the announcement of a strategic partnership between CCData and InvestDEFY to provide institutional-grade crypto derivatives metrics, Winterflood stated:

"Our collaboration with InvestDEFY is a testament to our dedication to our institutional clients, providing them with the advanced, reliable data solutions necessary to thrive in the complex digital asset derivatives landscape." ^{[6] [2]}

In April 2024, while discussing the potential impact of the Bitcoin Halving relative to ETF inflows, he was quoted providing a quantitative comparison:

“The average daily demand from Spot Bitcoin ETFs since they launched is~200m, while the reduction in daily miner rewards post halving is ~60k)." ^[7]

Commenting on Bitcoin's increasing correlation with tech stocks in May 2024, he provided an analysis of the market's maturity:

"Following a period of decreasing correlation as a result of spot Bitcoin ETF-driven idiosyncratic flows, we have seen a recent return to a higher-correlation regime between Bitcoin and traditional risk-on assets such as the Nasdaq 100... This suggests that the initial hype surrounding the ETFs has now subsided, and the market is returning to a state where macroeconomic factors are the primary drivers of digital asset prices." ^[8]