Teddy Pornprinya is a blockchain entrepreneur, co-founder, and CBO of Plume Network, a layer-2 blockchain solution. ^{[1] [2]}

Education

Pornprinya graduated from the University of California, Berkeley, with a Bachelor of Science in Business Administration and Management in 2018. ^[2]

Career

Pornprinya began his career in traditional finance, working in investment banking at DC Advisory in San Francisco. There, he specialized in tech M&A, strategic transactions, and deal execution. In 2021, he transitioned into the crypto industry by joining Coinbase as part of the Corporate Development and Ventures team. His role involved evaluating acquisition targets and early-stage venture deals ranging from pre-seed to Series B, giving him insight into the emerging crypto startup landscape.

He then joined Swim Protocol, a DeFi platform focused on cross-chain liquidity, where he served as Head of Business Development. At Swim, he led go-to-market efforts, partnerships, and ecosystem expansion. This marked a shift toward hands-on operational roles within Web3.

Pornprinya later moved to Binance as the business development lead for BNB Chain in the U.S., where he worked on ecosystem growth, developer outreach, and network partnerships. During his time at BNB Chain, the idea for Plume Network began to take shape.

In 2024, he co-founded Plume Network, where he now leads go-to-market strategy, including business development, marketing, and community engagement. The venture combines his background in finance, corporate strategy, and crypto ecosystem building to bring real-world assets on-chain. ^{[2] [3]}

Interviews

AI x RWAs

On the Global Blockchain Show, Pornprinya elaborated on the evolving landscape of real-world assets (RWAs) and the implications of artificial intelligence (AI) in this sector. He highlighted that their platform aimed to create a permissionless EVM blockchain dedicated to RWAs, focusing on enhancing tooling, distribution, and composability. Plume developed tools like Plume Arc for compliant tokenization of off-chain assets and emphasized the need for effective distribution strategies for tokenized assets to ensure that they reach appropriate investors. Additionally, he noted emerging trends, such as the shift from tokenizing physical assets to data sets. He described potential new financial products that could arise, such as synthetics and DeFi strategies that leverage RWAs. The conversation also touched on the growing interest from institutional markets and the potential for regulatory changes in the U.S., which many in the crypto space were closely monitoring. ^[4]

Plume

In an AMA session hosted by AllianceX, Pornprinya discussed his background and the company's focus on real-world assets (RWAs). He explained that Plume is an Ethereum Virtual Machine-compatible layer two blockchain tailored for tokenizing various RWAs, such as real estate and private credit. Teddy emphasized the importance of transaction efficiency and the goal of making asset deployment easier for developers. Plume's modular architecture allows for lower gas fees and integration with existing compliance mechanisms, enhancing the accessibility of investment opportunities. He also shared insights into Plume's plans, including a transition to an incentivized testnet and a mainnet launch, which were projected for mid to late 2023. ^[3]

Presentations

RWA Tokenization

In The Defiant’s “DeFi, Web3, & NFT Insights” series, Pornprinya shared insights regarding the intersection of decentralized finance (DeFi) and traditional finance (TradFi), specifically focusing on the tokenization of real-world assets (RWAs). Having transitioned from traditional finance to the crypto industry, he described Plume as an Ethereum Virtual Machine (EVM) chain dedicated to RWAs, emphasizing a modular architecture prioritizing compliance and adaptability for enterprise clients. At an EA event in Bangkok, Pornprinya highlighted Plume’s goal to educate attendees on the importance of tokenization and facilitate seamless integration with existing DeFi applications. He also elaborated on their flagship product, a no-code tokenization engine aimed at simplifying asset onboarding, while maintaining compliance through collaborations with various KYC and AML providers. With their mainnet launch on the horizon, Plume aims to enhance liquidity and create new trading opportunities for tokenized assets, positioning itself as a prominent player in the evolving RWA market. ^[5]

Panels

Business Development

During the Injective Summit 2024, a panel discussed the role of business development (BD) in the crypto space, exploring whether it was merely a glorified sales position or something more substantial. Panelists included Pornprinya, Ze Atalaya (XION), Clayton Menzel (Babylon), Mario Bernardi (Pyth), and Illustrious (PRMR). They shared their perspectives on the qualities of effective BD professionals, emphasizing the importance of relationship-building, product loyalty, and understanding the broader landscape of crypto. They noted that effective BD goes beyond sales metrics, involving strategic insight and the ability to identify optimal partnerships. The panel also reflected on the appropriateness of large BD teams, arguing that size should correlate with a company's stage and specific needs, while also acknowledging that many teams may hire more BD personnel than necessary. They concluded with a discussion on integrating talent from traditional industries and the unique characteristics of crypto that make BD roles distinct from those in other sectors. ^[6]

RWA Trilemma

In Session 1 of the RWA Unwind gathering in Singapore 2024, panelists discussed challenges and strategies around tokenizing real-world assets (RWAs). Pornprinya, Sabrina Tachdian (HBAR Foundation), Piyush Gupta (Polytrade), and Rushi Manche (Movement) participated in this panel. Tachdian outlined efforts to improve data and liquidity fragmentation, while Manche emphasized the importance of secure and efficient execution environments for institutional adoption. Pornprinya highlighted the need for comprehensive tooling and interoperability to facilitate asset management on-chain. The discussion underscored the complexities of navigating infrastructure, security, and regulatory compliance, with panelists acknowledging that the various ecosystems must collaborate rather than compete to enhance RWA scalability. They noted that defining common standards and cross-chain messaging could mitigate risks and improve overall trust in the market. The session concluded with a focus on building resilient partnerships to advance the RWA industry. ^[7]