Ajayi Feyikemi Mabel is a Lead Product Designer at IQ.wiki (BrainDAO) based in Nigeria. She leads product and design initiatives across the BrainDAO ecosystem, working primarily on AI, blockchain and Web3 products. Trained in biochemistry, Mabel applies a research-driven, methodical approach to design. She designs complex digital products with an emphasis on clarity, structure, usability, and inclusivity. Mabel builds for and with AI—integrating AI into her workflow for exploration, iteration, and execution—and is furthering her frontend engineering skills with the goal of transitioning into UX engineering. She also maintains design systems and mentors junior designers. ^{[11] [8]}​

Early Life and Influences

Mabel's perspective on design and accessibility was influenced by her experiences as a left-handed individual facing daily challenges with common objects such as spiral notebooks and right-handed desks. These experiences instilled in her a commitment to designing equitable and accessible digital solutions. Instead of pursuing design immediately, she took this insight into her professional journey later on. ^[11]​

Education

Mabel holds a Bachelor of Science degree in Biochemistry from Obafemi Awolowo University. Her educational foundation in biochemistry, molecular biology, and computer science has honed her analytical skills, which she adeptly applies to problem-solving in design projects. ^{[8] [11]}​

Career

Early Career and Transition to Design

Mabel entered the design field in 2021 as an Intern UX Designer with Zuri Chat and HNG Internship despite lacking prior formal training. She swiftly showcased leadership skills by overseeing a cross-functional team in the HNG Internship, managing design and implementation processes. This experience laid the foundation for her design career. ^{[8] [2]}​

By October 2021, she assumed a part-time UX Designer role at Zuri Chat. In this capacity, she enhanced the design system through typography development and collaborated with the UX team to fill missing flows for Zurichat. ^[2]​

IQ.wiki

Mabel joined IQ.wiki in February 2022 as a Product Designer before advancing to Lead Product Designer. She spearheaded numerous initiatives, including the comprehensive design of the Crypto Encyclopedia platform, IQ.wiki, and AIDEN, an AI agent for blockchain knowledge expansion. Her contributions have significantly streamlined user workflows, reducing efforts required by users to meet their goals across BrainDAO products. ^{[9] [1] [7]}​

Her role extends beyond direct design work to establishing uniform design systems and guidelines, ensuring brand consistency across the BrainDAO ecosystem. She is actively involved in mentoring junior designers, fostering team growth and success. ^[8]​

Professional Development

Mabel is currently furthering her skills in Frontend Engineering, with a goal to transition into UX Engineering. This complements her design expertise, offering deeper insight into implementation challenges and resulting in more efficient design solutions. ^{[4] [10]}​

Community Involvement

As an Executive member of the Roadtrip community, Mabel is pivotal in supporting Nigerian and African creatives in career development within design and tech sectors. Her active mentorship has made her a significant contributor to building the design community in Africa. ^[3]​

Mabel became a mentor in early 2025 at Aspire Tech Mentorship, an organization dedicated to promoting women in technology. ^[5]​

She was a featured speaker in June 2025 at "The UX Mirror," a virtual event by 'Ladies in UX', where she discussed "Designing for Web3 & Blockchain," cultivating significant discussion in the field. ^[6]​

Personal Activities & Interests

Beyond her professional life, Mabel engages in crafting digital art on Procreate and traditional sewing and crocheting. She enjoys video games, notably Genshin Impact and Zenless Zone Zero. Her broad musical interests and outdoor activities further reflect her vibrant lifestyle. Mabel's passion for narrative extends to her avid consumption of books and films, exploring various genres and languages. ^{[11] [9] [10]}​

Design Philosophy

Ajayi Feyikemi Mabel’s design philosophy centers on equity, accessibility, and user-centric approaches, stemming from her personal experiences and scientific background.

Core Principles

• Equity and Accessibility: Design is inclusive and intuitive, greatly influenced by her experiences as a left-handed user in a predominantly right-handed world.
• Human-Centered Approach: Empathizing with users to create memorable digital products that appropriately balance user needs with business goals.

Methodology

Mabel applies a scientific, methodical approach, ensuring her solutions are both user-centric and technologically feasible.

Professional Development and Mentorship

Continuing her development in Frontend Engineering, she is on the path to becoming a Design Engineer. Committed to mentoring, she also cultivates future talent, reinforcing fundamental design principles. ^[11]​